Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week’s episode of Scaling Uncensored.
In this episode, you'll learn:
- How Betty Crocker cracked the emotional code to sell cake mix
- How understanding emotional resonance can dramatically improve your marketing
- What it means to "unlock a universe" for your business and the first step to doing so
- An exercise to figure out the emotional reasons customers buy from you
- How to unlock the cheat code to create a business ecosystem
- How knowing your “why factor” will allow you to properly position other products
- What it means to build a 100-year brand that withstands generations
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
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