Curiosity Marketing: Creating a curiosity gap that sparks interest Artwork

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Curiosity Marketing: Creating a curiosity gap that sparks interest

April 16, 2024 • Emily Aborn

0:00 | 38:56

Text Emily!

The curiosity gap is defined as the space between what someone wants or needs to know and what they know now.

When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more.

This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content!

Episode Highlights:

What is curiosity marketing and why it matters
The four types of curiosity
Tangible ways to bring curiosity into your marketing
Three mistakes to avoid when sparking curiosity
How to start cultivating your own curiosity more
And more!

Resources and Links Mentioned:
She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney
She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty
Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity
Cultivate Curiosity PDF Download
Science Direct Article "...Four Unique Subgroups of Curious People"

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
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