Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors & solopreneurs
A LinkedIn Profile Mini-Audit: Podcaster Hedieh Azad Ep 93
May 13, 2024Season 1Episode 93
Brenda Meller
Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace"
This checklist, created by LinkedIn coach and new podcaster, Brenda Meller, provides easy ways to promote your business and your podcast through LinkedIn.
These tips can help you to get a bigger slice of the LinkedIn pie to grow your business AND your podcast, wherever you're at in your podcasting journey.
LinkedIn "Power Hours" (Single Session, x4, x12) Each package includes:
LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
Review of LinkedIn profile / company page to provide guidance / advice / recommendations
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace"
This checklist, created by LinkedIn coach and new podcaster, Brenda Meller, provides easy ways to promote your business and your podcast through LinkedIn.
These tips can help you to get a bigger slice of the LinkedIn pie to grow your business AND your podcast, wherever you're at in your podcasting journey.
LinkedIn "Power Hours" (Single Session, x4, x12) Each package includes:
LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
Review of LinkedIn profile / company page to provide guidance / advice / recommendations
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)
Speaker 1:
Hey, this is Brenda Meller and today I'm bringing you a LinkedIn profile mini audit for a podcaster, and I am joined today by Hedia Azad. Hey, Hedia, how are you doing today?
Speaker 2:
Hi Brenda, thank you so much. I'm doing well and thank you for your time to audit my profile. I appreciate it.
Speaker 1:
Yeah, absolutely, and I'm looking forward to jumping in here. I'm going to share your LinkedIn profile up on screen and, as I'm doing that, hania, could you tell us a bit about your podcast? What's the name of your show and who are you looking to reach?
Speaker 2:
Sure, so the name of my podcast is Ideas for the Workplace. It's very recent. I've just it's very recent, I've just recorded one episode, and it's about interviewing leaders who will then share with me their leadership journey and what they're doing specifically to make their workplaces inclusive and so that people feel that they belong and they can bring their whole selves to work. People feel that they belong and they can bring their whole selves to work, and so I have a bit of a problem with you know how to promote it on LinkedIn. So I would appreciate it if you can give me any tips.
Speaker 1:
Sure thing, and do you have any specific questions you're looking for me to address as it relates to your podcast through your LinkedIn profile, or you just open some general pointers?
Speaker 2:
General pointers would be great, thank you.
Speaker 1:
Okay, sure thing. And first of all, congratulations on your new podcast. You're at an early on stage in the process, which is perfect because we can start to use your LinkedIn profile now and then, as your podcast grows and evolves, you can always refer back to these tips later and some things you might implement now, some things you might wait till a little bit later, but I think you're at a really good point. So first thing I look for is is it clear to me what the name of your podcast is and can I find it on your profile? So I look right now and in your header image at the top you have your name Hedia Azad, hr consultant, dei consultant.
Speaker 1:
One thing you might want to do is start to treat this banner image, this rectangular image that sits behind your headshot photo, treat it almost like a billboard on the side of a highway and think about using that space not just for your name and your job title, but to promote whatever it is that you're working on for your business, and it doesn't have to be the same image all the time for the entire year.
Speaker 1:
You can swap it out and put different messages in there. So maybe you say announcing, and then you put the name of your show along with your podcast cover art, and what that will do is, you know, it helps to support the announcement, the launch of your podcast and it also creates a little bit of that visual connection. So if I'm following your podcast and I look you up on LinkedIn, I go, oh yeah, that's the right one. Or alternatively, if I'm starting out at your profile and then I'm looking in my podcast, I use Apple Podcasts. So if I'm looking through Apple Podcasts, I find it and I see the cover art and it has some brand continuity that's a great tip.
Speaker 2:
Thank you okay good, um.
Speaker 1:
Next thing I'm looking for in in this case ahead of you and I, are first level connections, so I can see your contact info because we are first level connections. So I'm going to click inside your contact info. And the thing I'm looking for here is is there a link to your podcast that's in here? So, just so you're aware, inside your contact info on linkedin, um, linkedin will give you the ability to add up the three web pages inside here.
Speaker 1:
Now, as a coach or consultant, I typically recommend that at least one of those be driving people back to your website, maybe on a page where they can book your services or introductory call, etc. But as a podcaster, I always recommend that you use one of those links to drive people to your podcast landing page. And that might be like if you're using Buzzsprout, they might have a landing page for you, or you might just drive people to the Apple podcast landing page. Or if you have your podcast embedded someplace on your website, you could drive them to that landing page as well. How does that piece of advice work for you?
Speaker 2:
Wonderful.
Speaker 1:
Yeah, I had never even thought of putting it there as my contact info. Yeah, there you go. All right, now, related to that, your contact info, hedia is only going to be viewable by people who are first-level connections, so for that reason, I want to make sure that I'm seeing your podcast link someplace else in on the profile. That's easy for me to click on it, and one easy way is putting it inside the featured section. Now you said you have one show that's already been launched so you could easily just drive a link to that particular show and again, it can be the landing page for that particular episode, or it can be the Apple podcast link or pick you know whatever player of choice that you use. But using a link that allows people who are navigating on LinkedIn, whether they're on the desktop or on the mobile, if you put a link to that, that recent show, that first show that you have, it makes it easier for them to click on there. Okay, good piece of advice, all right.
Speaker 1:
And then let me let me give you one more thing on here.
Speaker 1:
So I see that you do have in your experience section you have podcast host and it says self-employed.
Speaker 1:
Now what I would recommend that you do is set up a company page for the name of your podcast and that way you can have the podcast cover art being in this space right now, which is the gray box with the blue building symbols, which is like a nondescript type of an image.
Speaker 1:
If you create a company page, similar to you have an employer located below here where we can see the avatar of the company logo appearing in there and that way they can click on that page and they can go and learn more about your podcast page and they can go and learn more about your podcast. And also this provides you an avenue and a page with which that you could post your podcast episodes and especially if you're trying to keep you know, some people have a day job or the consulting work and the podcast is a separate type of a category. It allows you to promote your shows, your episodes, through the company page, but you can still tag in yourself or tag in your guests to help to get a little bit of additional reach on there. Does that make sense and any questions on that advice?
Speaker 2:
Absolutely. That's amazing advice. I didn't even know I could create a company page for my podcast, because I have a day job and this is just as a side, but I never thought, you know, I could have a company page for it. So thank you.
Speaker 1:
Yeah, there you go. Awesome, All right. So I want to start to wrap up our conversation here today. I've given you a couple things to work on to announce your new podcast using some type of an image with your show or maybe your podcast cover art inside there, going into your contact information and adding you have three website links that you can add in here and using one of those to point to your podcast page. You've already got podcast hosts in your headline, so you could add into that as well. Hedia, you could put podcast colon and then the name of your show, and that helps to create a little bit of brand continuity with your show as well. And then again, the final piece of advice. Well, actually there's two more on here adding the link into your featured section to make it easy for people to click to visit your show, and then, finally, creating a company page for your podcast and having that sit inside your experience section as well as to provide you an additional place to promote your upcoming episodes. All right, Wonderful.
Speaker 2:
Thank you so much, brenda, I really appreciate your time.
Speaker 1:
Oh, I was delighted to help you and, by the way, do you remember where you first heard about me? I'm always curious when people are approaching me. People are approaching me, I probably Clubhouse.
Speaker 2:
I want to say Thought Leadership Branding Club maybe I can't remember, that's it.
Speaker 1:
So Thought Leadership Branding Club, which is shout out to Bobby Umer I'm a part of his community, so it looks like we've been connected for a few years here on LinkedIn and I think recently you probably downloaded my LinkedIn for Podcasters checklist and as a part of those messaging communications I think it's like the second to last one, maybe it's the last one it says hey, you can book a LinkedIn profile mini audit with me and you're one of the lucky few that noticed that and click on that link where you get this 10 to 15 minute call with me to get some additional podcast tips. So, eddie, I thank you so much for reaching out.
Speaker 2:
I appreciate the opportunity and I look forward to watching your LinkedIn profile updates. Thank you so much, brenda, I appreciate it.
