Making Connections That Matter with Terry Bean Ep 94

Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship.

Terry's journey and impact offer a roadmap filled with practical wisdom and encouragement for those poised at the threshold of this life-altering transition.

This episode promises to be more than just a conversation—it's a catalyst for the change you've been contemplating, packed with strategies and personal anecdotes that will empower your next bold step.

Terry lays out the six degrees of connectedness, showcasing the essential role of building strong relationships in achieving personal and business success.

With his insights from Behavioral Elements, he offers a compelling look into how understanding behaviors and motivations can greatly enhance our ability to forge meaningful connections. For an added bonus, Terry has crafted an exclusive video just for our listeners, complementing the transformative ideas shared during this session. So, if you're on the brink of embracing your inner entrepreneur or simply aiming to elevate your connection skills, this episode is your ticket to a richer, more connected future.

Watch the video playback & get Terry's resources:
https://www.mellermarketing.com/shift

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes: 

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Transcript

Speaker 1: 0:48

This episode today is featuring one of my amazing speakers from my recent Shift Live-a-thon event, and this is an event that I supported in the month of April 2024, where I pulled in expert speakers from my network, from a variety of backgrounds Some are experts in marketing and podcasts and branding and a bunch of different areas and I called this a shift live-a-thon for individuals who are thinking about making the shift from being an employee of a company to being self-employed. And the very first speaker I had at this event was Terry Bean, and Terry has a great talk which I'm going to share with you here next. I hope you like the conversation and I would highly encourage you to connect with Terry Bean on LinkedIn and also, if you're interested, go to Mellormarketingcom slash shift and you can watch the video playback as well as get access to the resources that Terry mentions. All right, my friends, go ahead and enjoy that conversation and thanks again for listening.

Speaker 1: 1:50

Welcome you, terry Bean. I always say it like he's a celebrity. Terry Bean I always say Terry and Bean together, and Terry, you're our very first speaker, you're our opening keynote here today on the Shift Live-a-thon event and, terry, before we get into your conversation, why don't you take a minute to talk a little about who you are, what you do and who you help.

Speaker 2: 2:10

Love it, love it, love it. I'm going to lean into this one a little bit. I've had the good fortune of doing some amazing things in the last 20 years here and around the Detroit area. Some of them include building Motor City Connect from scratch to a 6,000 plus person online and real world networking group. Launching TEDx Detroit that is celebrating year number 16 coming up this fall which is amazing Won a Presidential Volunteer Service Award from President Obama yeah, it's been super dope. And training on business and personal growth, ideas focused on relationship building, leadership, communication and mindset, and so today we're going to dive into one of those aspects and I'm really excited. But with all of that, I think my greatest achievement was sitting down with a young Brenda Miller about eight years ago when she decided to make the shift from corporate to solopreneur, so I think that's going to have the most lasting effect on my legacy.

Speaker 1: 3:19

Awesome, Terry. Here's what I'm going to do. I'm going to remove myself from screen right now. I'm going to give you the floor and I'll be back in about 10 minutes. Does that sound good?

Speaker 2: 3:26

I'll look forward to seeing you when I do All right, y'all. So I mentioned TEDxDetroit. I was fortunate to be able to present at that event roughly 15 years ago, 2009, where I postulated the six degrees of connectedness, and I'll get into it real quick. The six degrees of connectedness are you need to be connected to yourself, you need to be connected to others, you need to be connected to technology, we need to be connected to the planet, we need to be connected to the universe and we need to be connected to what's the word I'm looking for now. We need to be connected to our bliss. So once we can achieve that level of connectivity, we're going to be really good. We're going to talk a little bit about making connections that matter, and I want to tell you that there are two very specific connections that I just outlined. The first one that really matters is your connection to yourself, and I'm not gonna dive all the way deep into that, and, because Brenda put this together and we wanna add as much value as we can, I made a very specific video about the first degree of connection that, if you go to trybeingcom slash shift, you'll be able to see a 17 minute video that will complement this. The second degree of connection is being better connected to others, and that's really what today's focus is going to be. So we're going to jump into that, but we're going to look at it from the framework of understanding people's behavior and understanding people's motivation, and the real reason that we want to be able to understand these things is because it allows us to connect with them on a very different level. So the information that you're going to see here is taken from an organization called Behavioral Elements, of which I am very proud to be a certified guide for, effectively, a coach, trainer and speaker for that entity, and this is all science-based, it's fascinating. It's based on a book called Driven that came up in 2002. So it's a really cool tool loads of training, coaching modules and then helping you get better connected. So that's really our goal. So I want to talk about how the four elements drive behavior. Let's talk about how each of these elements show up Again, the four drives that drive our behavior.

Speaker 2: 6:09

The first one is the drive to acquire. In behavioral element terms, we refer to that as fire. What I'd like you to do is screenshot this or take a picture of it with your phone, because I'm not going to read the slide to you. You can read, but I am going to talk about how you'd recognize someone instantly if they're being fired. So they talk fast, they think fast, they're curt, they're to the point, they're direct, they want to win. That is their primary focus. So if you're thinking about getting into marketing or if you're in a leadership role or you're trying to do business development, get to the point and explain how whatever you're proposing will help them win. The better you can do that, the better you can communicate with people that are the element of fire, of which about 20% of the population is fire. Drive.

Speaker 2: 7:13

Number two is the drive to bond In behavioral elements, parlance. We call this water Water, our people. They're the ones that want to help, that want to support, that want to give their all to you. If you want to speak directly to them, you need to focus on the elements of relationship and how we can bond and how we can all win together. Water people are amazing at a lot of things, especially making you feel better about you. They've got some weaknesses and some challenges, just like all the elements do, but water people are a lot of fun and they make up about 50% of the population.

Speaker 2: 7:58

The next drive is the drive to learn. I'm an air person. This is my highest drive. I want to learn, I want to find new things. I want to take those things, I want to gist them down, I want to share them with you and help you understand them. If you want to talk to air people, you need to be ready for some abstract ideas. You want to talk about innovation. You want to talk about growth. You want to talk about things that are really going to move the needle. Again, air folks have some challenges and I'm hoping you're taking some photos of this, but if you're not, it's okay. I've got on that trybeancom shift page. There's a link toa greater understanding of all of this content so you can take an even deeper dive if you're so inclined. There's also an assessment that I'll talk about at the tail end of this.

Speaker 2: 8:53

The fourth drive, the last drive, is the drive to defend. We call these earth people. Earth people are linear thinkers. They're task-oriented, they're process-oriented. They're the ones that you trust to get things done. They're also a lot rigid in their thinking. So if you're going to try and persuade an earth person, you'd better bring the facts and bring a lot of them, those terms of service agreements that nobody reads. Earth people read them. They read them top to bottom and they're the ones that are going to tell you what's wrong and right with the document.

Speaker 2: 9:33

If you're communicating with them, you'd better be ready to have the details and hopefully, through this very short conversation, you've noticed that how you communicate with Earth is very different than how you'd communicate with fire, right? So when we talk about communication, so often we do so from our own perspective, but we forget that if we really want to relate to people, we need to relate to them, not from us. So we need to speak their language more than we speak our language. That's why this little primer, hopefully, is interesting to you, because if you're really trying to build connections, you need to figure out how to connect from their perspective, not your own. So I've shared a little bit about those and hopefully you're interested enough to do the work to figure out which one you are. I teased an assessment and I just teased it twice. Look at that, brenda Miller a double tease. That information's coming up soon, so stay with me. I want you to think about the four things that these elements, that these behaviors can really help you, that these elements, that these behaviors can really help you.

Speaker 2: 10:54

If you're going out on your own and it sounds like some of you are going to be gosh darn it you're going to have to light yourself up so you can burn brightly enough that others actually see you, that they feel you. So I need you to focus on bringing that fire. If you're going out on your own, you're going to have to deal with a lot of different people, and water teaches us to be fluid, to be flexible, to move in different ways, to be flexible in how we deal with others, to be flexible in how we think, to be flexible in how we deal with others, to be flexible in how we think, to be flexible in how we approach things. I don't need you to bend up like a pretzel, but I need you to be more flexible in your mind and in your approach, and water is a great reminder of that. If you're going to be out on your own, you better be innovative, don't be bringing the same stuff that everybody else is bringing. And even if you are bringing the same, then you'd better explain it in a new and improved way and you'd better set some lofty goals that you can obtain.

Speaker 2: 12:04

Finally, we need you to not be system averse Processes. Build them now. If there was one mistake I made and there was 1700, but if there was one mistake I've made over the 15 plus years of being on my own, it's waiting too long to build systems and processes, so earth reminds us to build it once and be able to use it again and again. Trybeancom slash shift special offer $99 for the full pro assessment that's going to show all four of your elements and how they relate to your world, and a little coaching session that goes along with it, with me and you talking about how to apply this stuff. How do we do, brenda Meller?

Speaker 1: 12:59

I think we're doing good on time. I'll invite our audience. If you have any questions or comments for Terry, go ahead and drop those into the comments right now. We do see a lot of really great feedback coming in from our audience inside here and, Terry, as we're waiting to see if there's any questions that are coming in, remind us again. If people are interested in working with you, is best place to go trybeancom, or is it LinkedIn? Tell us where can we go to learn more about working with you.

Speaker 2: 13:26

You know what I like. Both of those Trybeancom's got a ton of information for you, and I'm not quite as avid of LinkedIn user as Brenda is, but I'm on there every ding dong day. So LinkedIncom, slash in slash, terry Bean, I'd love to connect with people that are here. I'm a fairly open networker. Used to be totally open. You get one too many messages about a franchise opportunity and you got to shut it down a little bit. You know how it is, so I love this stuff. Earth equals facts. You are correct, dr Brian. Talk with yeah, that's right. As a water person, you have to talk fast with water people. It's a whole different thing. So if you want to skip the first video that I mentioned about the first degree of connectedness, you can just go to trybeancom slash B-E session, b-e session and you can get that detailed offer for the $99 coaching session and the full-blown pro assessment, which will be really cool for your edification and education.

Speaker 1: 14:39

Awesome. Terry Bean, thank you so much for kicking our wonderful event off for us today. We so appreciate you, sir, and are you able to hang out in the audience for a bit if there's any questions? We didn't get to today.

Speaker 2: 14:49

I'm going to stick around. I got to read these comments for sure, so I've got a few minutes. I've got a big task load, though Got to clean that yard.

Speaker 1: 14:58

All right, Terry. Thank you so much for joining. We appreciate you and we'll see you around.