Creative Strategies that Drive Effective Growth

Hey everyone! You’re watching Executive State of Mind - a show that dives deep into the tech world with leading industry figures. In this dynamic business era, the tech world is rapidly changing its gears to effective-growth. But how will it affect the future of the industry? In the third episode of our series, "Creative Strategies that Drive Effective Growth", join our host Yael Abukasis, VP, Chief Marketing & BizOps at Natural Intelligence, as she dives into a conversation with Nitzan Evron, CMO of Meta Israel. They explore the intricacies of effective-growth and its implications on the future of tech companies, the four pillars of performance marketing, and the rising significance of User Generated Content (UGC). Further, they discuss the integration of AI and its potential impact on creativity, and the challenges of quantifying marketing success, and the resilience required for women to succeed in the tech industry.

Thanks for listening! Follow us on LinkedIn!