Newsletter Operator

Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More

Matt McGarry and Ryan Carr

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  

Follow Eric on Twitter: @ericosiu

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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter


Episode Topics & Timestamps

00:00 Early podcasting success fueled by validation and education.

05:59 Content strategy should align with expertise and budget.

08:48 Daily marketing podcast successful with 2700 episodes.

11:28 Ads to the newsletter to value, not ads.

14:23 Starting an agency is challenging but rewarding.

16:31 Start side hustle, secure financial cushion first.

21:06 Strategic hiring in the US, referral recruiting.

24:46 Productized agencies offer clear and predictable services.

26:28 Maintaining quality and demand for creators is important.

31:29 Webinar on real-life AI use cases.

35:53 Monthly marketing content with unlimited options available.

36:45 Finding sponsors for your newsletter through titles.

42:18 Financial subscriptions, conferences, and high returns.

44:48 Powerful email sales strategy: ask for a reply.

46:25 Creating communities for learning and networking.

50:00 Stay focused, avoid distractions and reach success.


Links Mentioned

Leveling Up Newsletter

Single Grain  

People on this episode