Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?
There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.
Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.
Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.
3:22 - Why the PAVE/X conference is a different experience
13:34 - How a career in journalism led Jessica to become involved in the industry
17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X
19:24 - Lessons that Jessica learned this year that she’ll take into next year
21:10 - Jessica’s tips for getting the most out of every conference
Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Conference Success Series: Part 1, Part 2, Part 3
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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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