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Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
Sales vs Marketing: Align Them With Smarketing
Sales and marketing are essential to any business. But are they at odds with each other in yours? If so, then your business isn't as efficient as it should be.
So how do you get both departments on the same page? Instead of having sales and marketing as silos, you need to embrace a concept called “smarketing” for the two areas to work in tandem.
In this episode of the Contractor’s Daughter podcast, you’ll learn how smarketing works. I’ll also walk you through the customer journey and the benefits of implementing smarketing at each stage.
1:49 - What is smarketing?
3:18 - What the customer journey looks like, from awareness to advocacy
7:34 - How I help clients implement smarketing at each level of the customer journey
8:58 - How being really intentional about sales and marketing alignment helps the efficiency and growth of your business
Mentioned In Sales vs Marketing: Align Them With the Solution of Smarketing
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.