Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
Investigate: Diving Into the First Phase of the Strategic Growth Flywheel
When people look at your business and think about where it’ll take them in the future, what do they see?
If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.
This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.
In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach you how taking this first step to an overarching informed strategy will help you coordinate and eliminate boundaries between marketing and sales to increase your revenue.
4:06 - The statistic that shows why you should start with investigation
7:16 - A sign that your business doesn’t spend enough time on investigation
10:45 - Primary and secondary data, how to get it, and the gold you can mine from it
14:32 - The consequences of being too generic with your strategy
Mentioned In Investigate: Diving Into the First Phase of the Strategic Growth Flywheel
National Asphalt Pavement Association
Conference Success Series: Part 1, Part 2, Part 3
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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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