Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
How to Use Storytelling to Set Your Proposal Apart and Close the Deal
How do you increase the percentage of closes you get during the proposal phase?
An often overlooked but important element can shorten your sales cycle and make it easier for your construction sales team to close the deal. It helps extract the information you need and is something your competition isn’t likely to do. You simply have to appeal to the emotional things that trigger people into making decisions through the power of storytelling.
In this episode of the Contractor’s Daughter podcast, you’ll learn about how you can set your construction business apart with your proposal through story. I’ll teach you step-by-step how to incorporate story elements into your offer and give a couple of tips for streamlining the process and making your proposal even stronger.
6:41 - Where to start in crafting the story for your unique proposal and why this makes your team better at sales
10:10 - The importance of giving prospective clients a clear path to take action in your proposal
15:14 - A powerful way to position your offer to potential clients
16:34 - The mistake in many proposals we see and two ways to do it correctly and effectively
18:23 - How to end the proposal offer and ideas for crafting a cover letter
Mentioned In How to Use Storytelling to Set Your Proposal Apart and Close the Deal
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Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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