Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.
So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.
In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.
3:17 - How a fractional CMO can be used in your business
6:51 - Collaboration between the fractional CMO and your teams
9:53 - Benefits of hiring a fractional CMO for your asphalt business
11:46 - Tips on how to find and work with a fractional CMO
20:30 - How to figure out your next steps
Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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