Contractor's Daughter
Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential.
Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.
Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.
Contractor's Daughter
How to Navigate Downturns in Your Business By Revitalizing Your Sales Strategies
Are you falling short of your forecasted business numbers right now?
You’ve probably felt the possibility of a downturn coming, and you’re not alone. In the last few weeks, folks across the industry have been having tough conversations about being off track in their business. But why?
As the recent good times rolled on, many started slacking off in one key area--their sales team. They’ve reduced them or stopped providing ongoing training. Now that things are slowing, it’s time to get back to some basics!
In this episode of the Contractor’s Daughter podcast, you’ll hear about the importance of having a strong sales strategy and system in place for your business. I’ll emphasize questions that help you understand your buyers and what you have to offer them, and help you figure out how to invest in sales team building and support.
3:11 - Where to start to get a better understanding of your offerings and customers
6:50 - Questions to ask that’ll help you build a great sales strategy and business development system
9:24 - Questions to ask that’ll help you invest in a strong sales team and talent brand
Mentioned In How to Navigate Downturns in Your Business By Revitalizing Your Sales Strategies
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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