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Future Ready CMO

CMOs are Eager to Lead Change, But is the Business World Ready?

August 07, 2023 Mary Gilbert and Dee Anna Parades Season 1 Episode 1
CMOs are Eager to Lead Change, But is the Business World Ready?
Future Ready CMO
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Future Ready CMO
CMOs are Eager to Lead Change, But is the Business World Ready?
Aug 07, 2023 Season 1 Episode 1
Mary Gilbert and Dee Anna Parades

In our very first episode, we dive into how we got started on this journey in Future Ready CMO and the foundational research conducted surrounding the experience and challenges that CMOs are facing in todays business climate. Today, we discuss the research survey our guest, friend, and research co-collaborator Matt Seltzer, SVP of Intuify, a marketing research firm.

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Show Notes

In our very first episode, we dive into how we got started on this journey in Future Ready CMO and the foundational research conducted surrounding the experience and challenges that CMOs are facing in todays business climate. Today, we discuss the research survey our guest, friend, and research co-collaborator Matt Seltzer, SVP of Intuify, a marketing research firm.