Equinox Top Trainer Johnny Rutherford #16 | Best fitness seminars PPSC DBC Box n Burn

Curious about the secrets behind a top personal trainer's success? Join us as we sit down with Mr. Johnny Rutherford, a leading personal trainer at Equinox, currently ranked number 16 in the entire company. Johnny's journey from the top 55 in his first year to breaking into the top 16 is nothing short of inspiring. He shares his strategies for building a thriving personal training business, emphasizing the importance of consistency, client relationships, and maintaining a professional demeanor. His dedication to continuous education and networking with industry experts like John Rusin and the DBC team has played a significant role in his success, offering valuable insights for aspiring trainers.

Throughout the episode, Johnny recounts his transition from traditional training methods to more functional, evidence-based approaches. He reflects on the challenges and growth he experienced during this shift, particularly highlighting the transformative impact of attending seminars and workshops led by renowned experts. Johnny's story underscores the value of practical experience over theoretical knowledge and the importance of adapting training techniques to meet individual client needs. His journey through the COVID-19 quarantine period and the professional growth that ensued is a testament to his resilience and commitment to excellence.

For those new to the fitness industry or looking to elevate their coaching career, this episode is packed with essential advice. Johnny offers practical tips on how to stand out in a big box gym environment like Equinox, from offering free sessions to gain visibility to refining one's training style. He also delves into the significance of appearance and professionalism in building a successful fitness coaching business, sharing personal anecdotes and insights. By the end of the episode, listeners will have a clear understanding of what it takes to succeed in the competitive world of personal training, inspired by Johnny's journey and dedication.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Transcript

Speaker 1: 0:01

Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time, with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy everybody.

Speaker 1: 0:29

And in today's episode we're going to be talking with Mr Johnny Rutherford. He is number 16 at Equinox overall Really cool story talking about certifications that he has, seminars he's gone through. You can follow him at J-O-H-N-N-Y-Y, underscore 2.1. I've met Johnny, had a couple of drinks with him. Great guy, awesome podcast. Make sure to join the Facebook group that is Qualified Personal Trainers Community. We will be posting in there, adding a lot of educational scientific information and highlighting success stories. As we recently had Sean. He came to the seminar in New Jersey, already started picking up clients from what he learned. Our next seminar will be July 27th and 28th in Chicago River North and then we'll be in Dallas Friday and Saturday August 30th and 31st. That's gonna be our first Friday and Saturday seminar, all part of the lifetime seminar tour, as we have recently partnered with them. If you would like for us to come to your area, get us in contact with a lifetime trainer and we will get there to help you become a qualified personal trainer. We have recently partnered with Just Meat. Use the code SHOWUPFITNESS to get 25% off your first order. I love these personally, because there's no other BS in there. It's Just Meat and you can split it up into two to three servings. That will work for you or your clients. Enjoy the podcast, make sure to rate it, share it in your story and remember, keep showing up, howdy y'all. Welcome back to the Show Up Fitness Podcast.

Speaker 1: 2:09

Today we are here with Mr Johnny Rutherford. Thank you very much, my man, for taking your time. One of the top trainers at Equinox, number 16 in the entire company. Thanks for showing up. No, thanks for having me. Brother, I've been to over 40 Equinoxes and I'm not going to lie, I don't see a ton of quality trainers. There are some good ones, don't get me wrong. But, austin, there's something unique about it and I have. I have a little secret here. I have some footage. About a year ago, I was at the gym and I was taking some photos of you training. I'm like this cat. There's something good about him. You're always smiling, your clients are smiling. Here we got you with your hands behind your back, looking super professional. You can't see that one. But then you got one where your client's laughing and you're having a good time. It's like I could tell there's something special about you. So I really want to just give you a shout out, because you are absolutely a qualified personal trainer.

Speaker 2: 3:07

Man, thank you so much. I mean, you know you always think you're as good as you get, but hearing the words always just sitting there. You know I've only been doing it for officially four years, five-ish, I guess, you know. So it's always good hearing words like that. Thank you, I appreciate that.

Speaker 1: 3:24

And so number 16 in the entire company. What is that?

Speaker 2: 3:30

Like 200 plus sessions per month. No, you know, it's so crazy where I think my first year of learning the business with Equinox, I finished top 55. And I was shocked I was just showing up trying to get a business. You, you know people showing up and start tracking the consistent sessions and then, uh, I know we had two of the top. We had my first year we had, I think, seven top 100 coaches in the company and then we had two in the top 16. So me coming out, you know those experienced coaches they transferred from, uh, la. You know those experienced coaches they transferred from LA Club. You know who was a new club in Austin and me just learning the ropes. I was like, oh, 55? Like that feels awesome, you know it was good.

Speaker 2: 4:12

So year two was all right, got the same group and then really started having like a big push of consistency and knowing how to get my business going. And it really wasn't until like the last four months that I really like was just in that you know how they have the runner's high, I would say the coaching high. It's like I had the right clients. I didn't look at it as work and I was talking about this the other day with one of the coaches about building a business. Like you get to a point where each session counts. It's like if I shut down four sessions on Saturday, that's, you know, I was 12 sessions from top 15. And I think that last half of the year, or December I think I was doing, I only did like 40. And I was like, oh, winter break, five sessions away from being a top 15 coach, right, man, it was just awesome. So so, seeing the two coaches, ben and Cass, which you had an opportunity to meet both of them when you was in our club, seeing them pave the way and seeing the competitiveness there. But, man, you know, it's, it's a unique way about going about getting clients or getting your numbers, because there's some coaches who who want to be number one statistically wise and they're, they're in there trying to like all right, like, oh man, I'm five sessions. Oh, hey, chris, like, can you, can you pull in an extra day? It's like me, I'll show up. Hey, chris, you say you can make it three times this month or this week or whatever. Like that's what we're doing. I'm not trying to poach and build, because you know I care for the client. I don't see him at the dollar sign.

Speaker 2: 5:51

So you know, I organically had that top 16 finish and I want to say, in the fall I think I was probably pacing around, put it this way I think that january I did 117 sessions and then march I did 163 and that was the most I ever did. Equinox wise, I was like I'm rich, 163 sessions in a month, oh man, I didn't feel like it. Um, and then that was march, and now I want to say april, may, uh, june, july, I traveled. I started, uh, june, july I traveled. I started traveling. I had some extra cash in my pocket and that year, I want to say July was the lowest month I had. I had 107 sessions that month and this is it. Speaks volume to um.

Speaker 2: 6:36

First I'm going to say speaks volume to my clients for just showing up. Right, I'm no salesman by any means. I tell clients in the intake. I'm not about to sell you at all. You tell me what you want to do. It's your life, it's my guidance. I can't tell you what to do, so I'm not going to force you to change your own lifestyle.

Speaker 2: 6:56

So that July I did 107 sessions. August I did 200. I mean, there's coaches trying to get 90 sessions in a month and it's like 107 was low and that next month it just I just was there, I wasn't traveling, no more, like. So I did like 200. And then from what was that? August, all the way up until like december, I was just banging out the 200. I think I was pacing like 180 a month. Boom. And then that's when I just like jump, jump, jump, jump, jump. And that's when I start seeing jump, jump, jump, jump, jump. And that's when I start seeing my numbers. But holy crap, I'm top, I'm top 50. I'm top 20, top 16. You know, and then last year I kind of traveled a little bit.

Speaker 2: 7:36

More, was learning more of the coach, like I was telling you earlier, like I left people off for 30 days. You know, I was 30 days in Florida, I was nine days in Wyoming. You know, just in and out the club, talk to my clients, like hey, like this is what my schedule looks like, moving forward, the number one goal is you, you know. So like if you want me to leave you home, work with another coach, zoom, like whatever you want to do, like let's figure it out so we can get on the right plan to keep you moving while I'm out and I think it speaks volumes. As a coach, it's going to be funny to say business-wise you don't really want to hear it, but personally, as a coach, none of my clients want to work with anybody.

Speaker 2: 8:21

I think at that time I had 30 clients Five just happened to move right before I started leaving. Only four trained. I think one lady had a wedding that month I was leaving so she was not stopping One of my main clients, her boss. Since she saw that she was going to train, she opened up the train. I had a lady who was three times a week and she was like I'll do the homework. And I know her, I was training her two years. I said you won't do the homework, so I forced her to train with somebody and I just think I had another one-off just from training. But I mean, it spoke volumes to me personally. They didn't really want to work with nobody else. You know Equinox, you know ins and outs of Equinox. Happy, but I can't force them to work with somebody else.

Speaker 2: 9:03

But, man, I started doing 180 sessions and it caught up. So last year I didn't really. I think I finished top 150 randomly, shockingly, like leaving that much. And then this year, man, I've been out on, I've been out on the hunt. On the hunt I think I had my official, uh, 200, 203. Uh, I think may was 203, I think april was 191. Um, I mean just january, we'll let like 114 and then 138 and then boom, boom, boom.

Speaker 2: 9:36

I mean it's we which we could dive into like business-wise, where I call it like hot months but uh, I just I just have the best clients. I don't know, like I'm not sales. So, like my boss, hey, like you're looking a little short this month, I'm like cool, I mean I've been in the business for a year, like I work so hard that when I do have a slow week, slow month, whatever it is, I'm, I enjoy it. Like you know, you, biz business this is, it's no cap to how much we can make. So, with that being said, you have to plan accordingly. It's like I know, all right, summertime people are going to start traveling, so whatever I made in, you know, the spring, that's, that's summer money, that's summer money. So I look at it as a downtime for me where some people they kind of freak out and you know, sometimes they get out of their character because they want to, they start taking on clients they don't really want but just to hit those numbers or pay what they need to do, which is just fair.

Speaker 2: 10:32

But me, when it's slow months, this is like I enjoy it I enjoy it like look, when you're doing like in in a two-week span close to 90 sessions, man, look, I tell my boss what's your goal for the month. I'm like as long as I hit my pay period bonus, like 42, I'm fine. As long as I hit that bonus, I'm good. Is that 56? Is that 45? Is that 90? Whatever it is, yeah, it's tough, it's tough.

Speaker 1: 11:13

I can tell that you have a competitive spirit about you and I like what you're saying about always looking out for your client's best health. And you're going out there and continuing your education. You got some pretty nice credentials on there with doing the DBC. Also, John Russin, you did the Box and Burn. You've reached out and got out of your comfort zone by attending seminars. What are some of the continuing education classes that you really found valuable?

Speaker 2: 11:34

Oh man, mind blown. First, you know I'm going to always credit the coaches. My first coaching class that I started with at Equinox. I mean, I joined Equinox, I heard about it, um, I had, I was getting my certification, um, before Equinox hired me, they were like, hey, you have 90 days this is back in the day, so I don't know how they do it now. But then it was like, hey, you have 90 days upon a, upon a hire. And then these are the ones that work.

Speaker 2: 12:07

So I was coming from an athletic background collegiate basketball, bodybuildcom programs, managing Orange Theory, like looking at the old hit style workouts, and I'm like I'm a trainer, hell yeah, because, like how you preach, I did ISSA and no shade or anything to them. But you know it's a lot of reading but not real life training, no program teaching that in person. So you know, I just took what I read to get the paper and what I went through and what I'd seen to follow when I joined Equinox. Those coaches were so oh man, that was I would to train with me and get full value. At that time you got to train me five days. We're on a bro split fat, five chest. I wasn't doing nothing functional, no mobility. My stretching was trash. So I knew that would carry over to my client. I had a client, chris, and being nervous the most nervous part of my like what do you do for the warm-up? Oh, my gosh, stretching, oh, that's. How do you stretch the pecs? All right here, maybe a little higher, maybe a little lower. You feel good? Yep, get on the bench 15 reps. All right, let's look. You feel good. Like so terrible, you know.

Speaker 2: 13:24

But when I, the first group I was with, uh, they were just talking about you know the, the eight functional movement pattern. You know squat, hand push, pull, twist, gate, carry, uh, and I was like what the hell is that? I was so confused. And you know, from ipsy, lateral contralateral, I'm like y'all are speaking chinese, like this is not what arnold fortunator or Bodybuildcom was talking about. It was very foreign to me. But listening to it, my first manager, dustin, he was a I'm blanking out here but check method, his mind is that's a whole different training style. So, having him as a guidance, and then the coaches, like we, our first, like few months, we was a team, we was a family, we all, it was a new club, we all, everybody took seats but we had like little study halls in the back in our break room and it still didn't really stick what they were trying to tell me.

Speaker 2: 14:21

But then quarantine happened, like I tell everybody, like current coaches. They were like how did you, how did you get so good or how did you get top numbers? I'm like, how did you get off the floor? You know floor shift, how did you get off the floor? I'm like timing, honestly, like uh, I was on the floor, I loved it, I love. Uh, my manager would tell me the gym should look like photo ready if the ceo walks in, they should be ready to do a photo shoot If you're doing that floor. It's like pride. You know, I'm honestly, I take pride in what I did. So I was just happy to be on the floor.

Speaker 2: 14:51

And then COVID happened and uh, I saw John Ruskin paying a PPSC down in Orlando and at the time I was just looking for training certification in person stuff, um, for training certification in-person stuff, and it was the first in-person certification. That was like live, you know, texas and Florida with the shutdown, we was riding a little different out here. Florida was a lot worse. I don't know if they shut down, I don't know, but I saw John Rustin had his little deal and I signed up. You know, I had a coach who I forgot he does this like I think it's V I'll get back to you on it but it's like a journey training the health. Yep, you probably met him there too, reagan. I love talking to him. Hey, reagan, I got a guy with a bummy shoulder with love, love, networking, know your coaches, trust your coaches. But he did a bunch of the health and he told me once a couple of workshops that were were like I don't know, north of uh 1500, 2000 plus, and I think he was like I've been to three of those. I'm like, okay, john rustin is 800, okay, I don't feel like I'm getting robbed. So I signed up, went out there, um, and since it was the first one we had, I think it was like a two-to-one coach to attendees, like we had.

Speaker 2: 16:09

I met almost like the whole crew of john russ and staff there, uh, which was awesome, and it like what they was teaching was literally everything that my original cast at equinox was and they were like, oh, this makes sense now, now that they're doing it from a higher education value not my colleagues, but more of a teacher. Then it started making sense. So literally when I came back we opened up. I had all my clients come back who trained with me before. Covid trusted me, liked me, whatever the case was how they were showing up to the different approach, not even what I was doing, just the approach, the setup, the six stages of the warm up, what I was seeing, what I was looking for.

Speaker 2: 16:56

I remember my boss. He was like our first recap to me. He was like our top coach of the month is Johnny. He turned his business 300%. I'm like hold on, I had clients, they know the 300 turnaround.

Speaker 2: 17:09

But john russon like I always tell people, like I still talk to john here and there uh, they come in, awesome and I'll try to link up. I there's some coaches at my gym. I was like hey, like this changed my business. Like I will, I will pay some pay, whatever you need to do, like if you really want to learn and get in this business and make it a career, not like a job, like like john rustin deal just changed my mindset and view and approach. So I always I have a breakdown of, like the certification where john rustin opened my eyes, made sense, what the coaches here was talking about um, really took a deep dive into that um after John Rustin. Um, then I was, I was just in that network. Now you're in a family, so now I'm starting to see everybody else who got it. Now my Instagram algorithm changing. Now I'm kind of like switching who I'm following. Um, I always tell my coaches or I always tell my clients it's like, oh, like this one coach I follow, uh, not an influencer like credentials, like, like I was like, hey, like this, he comes from the same pedigree that I'm in um, and I always like that, because you know, if you're telling your client like I learned this, move off instagram, it's like, oh, here we go. It's like, no, no, these are people who are legit coaches, background education and it was John Russin, Loved it, shifted my mindset.

Speaker 2: 18:31

After John Russin, I did DBC, I did David, david, dope, dude, love him. I always tell him open one. Everybody say why would you leave Equinox DBC, dbc, open up in austin, texas, just because the the brand what they're doing down there in miami, um, that I can speak for, and I mean I guess it's the same where I think the open one in san diego too? Um, I know, uh, I don't know none of the guys, but I follow some of the coach. Every time they got like a coaching class or a new hire, you know. Just, hey, I'll add, you know, if david and them hired you, you must know what you're talking about. Those are elite coaches. Like those are elite coaches, um. So I did david and when I went to david I think david the dbc was, um, it was probably what, 1500, I think at the time for the level one course I did, uh, I think, two or three days, um, I felt good. I felt good, I felt I felt really good. I felt like I knew what I was talking.

Speaker 2: 19:30

I went to john rustin and I was quiet. You know, they were like anybody. How would you demonstrate in the back? I don't want to raise my hand and be wrong. I'm a coach and I don't. I don't want to be wrong, like I don't want.

Speaker 2: 19:41

You know, you're in these settings of like-minded individuals and it's like hey, how do you, how do you coach the squad? And oh, boom, it's like and like, right, damn, now. Now your coaching business is like who is he training, right? So when I was at john, I was just, I was a sponge soaking in and it was so many coaches and they were really big on. They were like ask questions. Like. I've been to seminars where you like you go, you check the boxes, you write your notes, some stuff don't make sense, but you got your notes, you read your notes, don't make sense. But they were like ask questions now, please, we have so many coaches here. Uh, we rather help you now than you go mess with your client, please access whatever. So they were really positive and promoting, like so I was asking everything. I'm like man, my new coach, like boom, boom, boom, and they hit everything on the money.

Speaker 2: 20:29

But when I went to dbc, um, once again they brought up the functional strength training, the eight different patterns. Dbc starts talking more about gate. I think john kind of transitioned more about gate. Um, if he flagged before I think I got the original book, I don't think he had the gate on there. But uh, I know, don't think he had the gate on there. But uh, I know dbc, they had the gate pattern because that's when I started looking at that and I know they do more athletes over there. So it just made more sense.

Speaker 2: 20:54

Um, but when I was at the dbc chris, like that's when I felt like all right, I'm in the right room right now because I was answering questions. I mean coaches would say stuff and then, like I would debunk it, like I think we was up there talking about um, how do you teach a client with a barbell back squat? Uh, let's say they got a butt wink, how do you get them out? The butt wink and they just kept drilling the barbell barbell and I was like, raise my hand, was like I like if my client is struggling with the barbell bench press, I probably want, want to have them do that. I'll probably have them do a goblet and just teach them the sequence of the movement. I wouldn't force or spend too much time trying to create this movement when there's other tools that I could use. I mean, just the room was like oh, like I didn't know. That was the answer Coaches are trying to figure out how to teach this barbell squat.

Speaker 2: 21:47

I'm like I'm going to grab a kettlebell, I'm going to grab a dumbbell, I'm going to get a box, I'm going to break it down, like I'm going to move on from that. And, like you know, we had our test out out. They were like oh yeah, like this makes sense like you're really like all the corrections are right. Like I remember my test out, once again, still nervous because you know you're in a room full of professionals who are experience outweighs. Uh, I think experience kind of questions your confidence a little bit. I'm like man, these guys been coaching 20 plus years. Like I think this is what I'm doing and what I'm processing. They're like oh yeah, that's really good. I'm like, okay, so that validation, once again, like John Russin was 800 at the time I think paid that that was learning.

Speaker 2: 22:37

When I went to DBC, that was me entering a family. Like I saved $1,500 and it was not an aha moment for me and that is no shade, nothing bad against DBC. It was like I feel like I'm doing the right thing If these are the top elite coaches and this is what they're doing and I'm already doing that. That's when I was like all right, yeah, my confidence went up a lot more. I was like I feel like I'm doing the right thing. There were some coaches in the room that it was an aha moment. It I feel like I'm doing the right thing. There were some coaches in the room that it was an aha moment. It's like, oh, that makes sense to do that. I'm like you're not doing that, oh, okay, well, what would it be like? All right, so I always tell people it's like, yeah, did I pay a little bit more?

Speaker 2: 23:16

But it was a network and you know connection, the amount of people that I connected with. Coaches-wise, I got my boxing coach in LA. Love my guy Zay. I met one of the top coaches from Equinox who knew my GM, who lived in DC, where I'm from. Full circle.

Speaker 2: 23:33

The DBC was a confidence booth since I was on the right track. It was a network. I talk to those guys all the time. They post something oh man, hey, anytime I go to Miami it's like, hey, let me get a workout in, let me refresh, let me be around that space, just because, like, you get a chance DBC, like those coaches are elite, like how they carry themselves. You know they're all professional, from top of the box to the end of the box, and it's a family too, you know, I think when you're in it with your team, um, but yeah, so john rustin opened my eyes, dbc validated stuff, and then after that I was like I seen somebody coaching boxing at my gym. Uh, wasn't polished, it went out to high price. I'm like that don't match the price tag. Um, you know what? Let me, let me see this box and deal what's the top boxing certifications?

Speaker 2: 24:26

Boxing burn popped up. One of my guys opened up collective, um, jay hill. One of his coaches, ryan, was a boxing coach six, five, smooth, dude, knowledgeable. I hit him up hey, like what's a good boxing certification? He went oh, boxing burn. I said awesome, I already signed up for that. Went out there and met tony, met glenn. Um, again, now I'm in there asking questions. I don't know, I never boxed a day in my life, never boxed.

Speaker 2: 24:51

But I knew I was picking up a tool that I could teach and learn. Now, now I can offer something else. Now I know how to keep you out of pain. Now I know the biomechanic. Now I got a tool set. Hey, oh, you don't want to live, let's box today.

Speaker 2: 25:04

Um, and then, once again, I was still network, network with so many. We just got a new boxing coach at our gym from la, who's a boxing burn guy. Oh yeah, I'm gonna, I'm paying, I'll pay. You teach me because you're coming from the brotherhood. Um, that I'm not around, no more. So, like the, not, I was there for a weekend. You was there for years like I tell everybody I'm not the best boxing coach, we won't look dumb, but I won't like overstep and think I know what I don't know, just to keep them, keep them showing up. It's like, hey, like I've only been coaching boxing two years and it's something you just got to keep doing, to do. But it was just another tool in my toolbox. It was another guy I cannot forget. I cannot remember his name, but a landmine university. I know some coaches kind of you know, make fun of it, question it, whatever. Uh, once again, it's a tool. Uh, what he was teaching down there was more. Uh, what is? Uh, david, wet, right, the wet method?

Speaker 2: 26:00

he came from that. He came from that family. Um, so more about like coils and twists and what is the rmt like, so having fun with that. And then the landmine transition and help more my boxing stuff how to load up stuff, how to load up the hip, how to load up the shoulder, how to coil back. You know breathing timing.

Speaker 2: 26:19

Um, there I learned a nice, nice, nice finisher and I loved it. Like I got a big guy. He don't. You know, he's one of the guys who doesn't need training, but he's like, hey, like conditioning, stay on me. I was like, all right, cool, I gave him a free hour of my time. I was like, hey, I want to teach you this. It'll take about an hour. Taught him how to do the landmine. I was like, cool, next time we meet, it was still. I still made it a workout at the end. The next time we met, like that would just be our finisher Boom, boom, boom. So the kettlebell, that's probably like my next thing. I'm doing the precision nutrition through equinox right now.

Speaker 2: 26:55

But, uh, it's just like what can you, what can you offer? You know, the education was there. Uh, the why was there. And then now, now I'm starting to load my toolbox. Coaches reach out like what certification you got the certification, get you in the door like that's just a paper, like I can't tell you, I don't really remember what. What was on issa? I know I passed it. And then it's I tell clients to this day I don't care, you know, top 55, top 16, whatever there's, whatever you are, it's like, hey, this training session it's trial and error every day. I'm learning in real time. We, I program this and this and your body not handling that. We're switching, we're pivoting. It's trial and error every day. I don't know the most, but this is where I'm coming from. So, having that open mindset, I think a lot of veteran coaches, a lot of new coaches, just get stuck in their way and it's crazy.

Speaker 2: 27:49

But the tools, like what can you offer? Right, like one of my girls, she showed up having a bad day. I'm like, hey, like are you fine? She's like no, like, well, you know you want to get some anger out. She was like I said I got my boxing gloves and wrap we could box today. She was like that sounds a lot better than lifting. You lift on a crappy day. You know that's room for error, room for injury. But if I didn't have that boxing, I probably would have just chilled down on the training session, which is still fine, but me just showing the value that I'm bringing, oh we, I don't want you to lift, you're not on the right mind. Let's box boom, boom, boom, boom. And it's just tools to the toolbox that's great.

Speaker 1: 28:28

You're a chameleon jack of all trades and when you go to those seminars which, unfortunately not many trainers invest and I talk to a lot of them and the common thing is you know it's about money, money, money. It's like you invested probably a lot in that first textbook certification. That didn't do much for you. It's like you got to continue your education, not only for the learnings from the Johns and John's a great guy, I know him, I always make fun of his small calves and all those guys are. They're just so knowledgeable.

Speaker 1: 28:55

But, like you said, you meet other people and that's what's really going to open up your mind to. Let's go try something over here with WEC, or let's go try something over here with Z health, or you know, barbell rehab, or you go to Australia or whatever. It is. The more that you put yourself out there to learn, you're just going to continue to grow and, as a smart trainer and coach that you are, you can just say, not, I may not align with that methodology, but I can still take something from it. Or it could be a sales technique, or or for me in the future where, like you're saying, it could be a gym that opens up or something that just presents itself because you are in that opportunity yeah, my, my top, my, my top coaches.

Speaker 2: 29:33

Uh, well, I would say, like, who influenced me? Who kind of like I'll say, shape, shape me? Um, john Russin, uh, he had, who was it? Uh, I think it was John Russin had a thousand followers, and I like DM him. Like oh, hey, ask the question, and it was like 3am. He replied. I was like okay him like, oh, hey, ask a question, and it was like 3 am. He replied, oh, okay, like, damn, like that, you didn't have to do that. I was like, hey, uh, I got a coach, I got a client who want to train twice a week and only do arms. Like what do I do? Like, like, you don't really post this much arms. Um, so, like my pipeline of coaches, that I still try to go to the seminars if I can.

Speaker 2: 30:13

I learned from John Russin, david Alexander, tony, tony, jeffrey, glenn Holmes, luca, Luca man I could never pronounce his last name, luca H, that was my boy down in Seattle. Luca man, he was one of the first guys that I ever like Instagram famous replied back to me Luca and Vernon Griffith. And then, like all their stuff is around the same. You know, push, pull, hand, functional strength training, not like you know, a lot of people use functional training. It sounds cool, it sounds different. I don't want to strength train, I don't want to get big and bulky, oh no, it's functional. Like what what's functional? But all those guys, like man vernon had a workshop down at lucas in seattle, flew out to seattle if I don't got it, the investment part, man I'm, I, I love shoes, I'm selling some shoes. I'll come, mom, hey, hey, please. This is going further. My education, please, whatever you can do. Is it 50 bucks out this, this 2,000? I need to scuffle Like it's an investment in yourself. But, like every time I went to those certifications, like it's the same foundation To some degree, whether they're saying it's the same, most likely the same, but it's the same foundation. And it's like those guys, you, it's like your book. Like I read your book and I was like man, like you know, not trying to like pat my own back, but I'm like, I feel like I do all of this, but I never put it into words, I was just doing it just because that's what I thought you had to do Be the mayor.

Speaker 2: 31:46

You know, know everybody, you know how are you coaching. You know, if my client's down, I'm down. If they're up, I'm up. They're going to go on their shoulders. I'm going to put, cause sometimes people don't know what they're doing. They got their arms on their shoulder. It's like all right, I'm going to mirror and reflect. I'm going to come on with arms on their shoulder and they're going to look at me like man, that looks gross. What are you doing?

Speaker 2: 32:13

You'all top tier coaches, like definitely shaped, like who I am now, and I always tell people, like, after I gave that book, I marked it up with my notes and then, you know, I gotta find this coach. He ended up leaving, but I gave him this book, I gave him your book. I was like yo, this book will open up your eyes, bro. Like, trust me, there's a lot of stuff. Use my notes, get a different highlighter, mark it up, give it back, and I'm passing somebody else. Get it back, like what are you reading and sticking out? Um, but everybody, everybody's the same.

Speaker 2: 32:40

Uh, the coaches that I follow, or, you know, it's always weird because I can't really say I don't want to say, oh, my mentor, it's like oh, I don't talk to john, it's like no, but I follow you. You know, it's like, who do I look up to as as coaches, you know, and it's like y'all forefront, like definitely my go-to, like easily I see something y'all doing. Oh man, let me go get over there. I love your post because I feel like whenever you post like, especially like the crazy clown moves, oh, I love it, I love it. I love it because so many, so many people are just so quick to hop on a bandwagon. When it's like like, why would you hop on a bowl people? They're like, oh, that's dumb, like stupid coaches or that coach don't know what they're doing.

Speaker 2: 33:17

It's like, yeah, yeah, yeah, perspective, you gotta have open mind. It's like, yeah, do I want to put a crown on boasty ball? Actually, no, no, I don't, that's just my choice, my training style. Uh, do I put people on a boasty ball? Yeah, I got a lady. She. Oh, I stabilize a lot better, I feel it more. I I'm like all right, if you do, philip, in your mind, your body, I can't tell you what you feel. And if you do, I'll roll it out.

Speaker 2: 33:44

And I look at other people like 10 clients in a day and only one on a bogey ball. Do you think that's my go-to move? No, but you see, that client shows up twice a week for the last three years. She's one of my favorite clients.

Speaker 2: 33:59

I tell people, do not watch me train her. When I train her, be like, do not watch me train her, because you will think I don't know what I'm doing, but you know what. It's the value I bring as the coach and the beyond the coach, because she still shows up. I'm like, hey, give me eight reverse lunges she. She does three. She. This takes too long. Can I do walking lunges? Yeah, sure, let's go for 12, she'll do it. Come right back.

Speaker 2: 34:25

All right, is that a pain to somebody else? For sure, but is that a relationship? Do I understand how we work? If I say something, does she make an adjustment? Yeah, you're, I want a vertical push. However, you feel like that vertical push in that moment is going to work for you.

Speaker 2: 34:41

Yeah, now, am I doing that with everybody? That's no, that's, that's a lot of mental. I always tell people I can only have one client like that. It's, I know her ways, so it's not hard work, it's just like push and give. Now, should you have all your clients like that? Not at all. Do you need a client like that? Not at all, but like listen to your clients, right? So that's why, when I love to see like any crazy move, it's like because everybody always want to agree with you.

Speaker 2: 35:09

Nobody ever thinks they're just like oh, chris said it's not good, so I'm definitely. How can I word it and say it's not any good, right? Or how can I question this even more? And it's like for sure, but have you looked at it on the other side, you know? And it's like whether that's right or wrong, but can you prove? You can prove why it's not right, but can you prove why it's wrong? Right. And my first manager man, big influence in my life coaching career, dustin. He was like if you could explain what and why you're doing, that's all that matters and the client's not going to get hurt.

Speaker 1: 35:47

Yep, that's the big thing. That's a huge testament you can explain and that's just a huge testament to yourself because you're able to provide that value to your clients. It's the people skills right there, because if you would make that client deadlift and squat and bench press, she's not going to be working with you and she's not going to get the results and she's not going to be consistent. So ultimately you have to be that chameleon for your clients to get them to where they need to be, and that's the professional in what you are. So that's the professional in what you are. So that's awesome, man. I love hearing those stories.

Speaker 1: 36:16

Yeah, thank you so what would be that piece of advice you would give to the newer trainers? Because you probably see a lot of them come through the doors of equinox and the clientele they're sharp, they're, they have the money, but they won't ultimately get to the place where you're at top. You know 15, 20 trainer atinox. What would be that advice for him?

Speaker 2: 36:35

Learn, learn so much, um, I think working for a big box gym, especially early on. Like you know, I'm so early on in my in my career and I think I can't remember if it was Luca or David, um, or maybe even your book. I think I can't remember if you quote somebody, um, but it was like the whole master trainer thing. That's how you know you get in. Oh, I'm a master trainer. It's like, well, what is a master trainer Like? You're an experienced trainer and if somebody I can't remember, I think I swear I think you quote it in your book and it was like you're not a master in your element to like 5,000 hours, right, like me being a that year right now, right now I'm like top 20 coach and I think we're in month six. I think I'm pacing almost like 900 sessions right now. And it's like when I was number 16, I think I finished with 1,700 sessions. The number one guy at the time, I think he had 2,700 sessions. Put that in perspective, right, I don't know. I want to talk to him and know what is his life down in um, down in virginia. I don't know what is his life because he was.

Speaker 2: 37:40

I had 17 000 plus sessions at number 16 and he was number one with like 27 000 like I'm like, and I told you like I started, I got hot the last four months. That's when I really was taking like 185, boom, boom, boom. Like what are you doing? What is what? Like, I like to work and travel, but as far as like advice, I try you learn as much as you can. Um, have an open mind.

Speaker 2: 38:08

And the big box gym, like there's clients out there. It's the numbers game. It's like how it's like, how can I be seen? That's what it is Like. How can I be seen? You know, especially, you go to the gym three new hires, five new hires with an established coaching club already. It's like, how can I get seen? All right, I'm waiting around for my manager to sell, send me leads Like they have 30 coaches to feed like and they probably got 12 coaches that are like really good, that that's their go-to from coaching, uh, representing the brand for sales, whatever it is. But how can you be seen? You know, I was talking to some coaches newer coaches, newer hires, uh yesterday about it. It's like we all want gimme, gimme, gimme, gimme leads. What are you giving? I tell them all the time if I was trying to build my business.

Speaker 2: 39:03

If I'm looking for clients, I'm going to bet on myself because I go to these certifications or these seminars I'm always trying to learn something more. I'm trying to read more books, but I'm always trying to push the education to have any tools. So I'll be down to give somebody. Hey, you know what? I'll make friends with a guy at a gym or a girl, slow game, totally, start talking to him or her and then finally be like, hey, you know what I need to be seen? How can I be seen outside of my floor? Hey, you know what? I have zero clients. Would you be down to train with me once, twice a week for a month, free of charge? I'm not trying to sell you at all. I'm not trying to sell you.

Speaker 2: 39:45

I'm trying to try a program for a paying client. Let me go ahead and use this program on a non-paying client who will be down for free training session at equinox and what I'm getting right there. I'm learning in real time. Does this program work? Okay, I'm learning how to interact with somebody for free. Equinox is I charge like like 150 an hour. You kind of really want to practice too much, like, does this really work when it's high dollar money? But now you got a free. You got a free person that you could, you could talk to, you could train, and then members in the gym, members in the gym, members in the gym, they see you, uh, they see you working. So it's like I'm not selling the person that I told I'm gonna give twice a week for a month for free. You ain't told me you're not buying. I'm selling people on that treadmill, I'm selling people in the gym. You know me, I like to compete. I'm selling a member who's training with a coach Because I tell all the people don't train, don't coach around me, be on your A game.

Speaker 2: 40:53

And not saying I'm better, by any means, not not at all. It's just like I'm trying to run my business. It's like it's it's it's a dance, it's a very smooth dance. So when your client see me and my client having fun, lifting gracefully like the, the session is not being chopped up, it's smooth. It's like's like all right, block A, boom, boom, boom. By their last set on block A, block B, already ready for them On their rest break, I was setting up station B.

Speaker 2: 41:23

I work in a big, busy gym. Oh man, I got bench. Bench is going to be taken. What do I do? All right, if I want to stay on my plan, do I go to block C or whatever my program is? Oh, you know the. I'm preparing for the next. You just showed me three, four, five sets of doing that movement. So, block b I'm like I trust you on your last set or on your rest break.

Speaker 2: 41:42

I'm slowly like my clients they know now like if I don't start putting up the weight, they're like we got another set. Huh, I'm like, yeah, you already know we got it. They're like four. I'm like, yeah, four like. But that's, that's them knowing me. They're finished a station. I'm putting it up. They already know we're switching. They still see the dumbbells out. They're like, whew, that's them knowing my style.

Speaker 2: 42:02

But it's like if you're not running your business smooth man, like, why would somebody pay high dollars for something that looks a little fishy? And they see good coaching over there. So it's no shade, I'm not trying to, you know, because there are coaches that poach and if you've been there coach of that poach, hey, I can. Hey, chris, I can get your boxes way bigger than Johnny can train with me. Like it's nothing like that. It's just. Why would you not want to train with that person when their sessions look efficient?

Speaker 2: 42:36

How can you make your sessions efficient from the time? Like you know, realistically we only have an hour with you folks. You probably really need an hour or five. Right, you ever take the pen and you know mobility, movement, prep, putting stuff up Hour five would probably be real solid to run and not feel rushed. But you know advice, learn, be seen. How can you be seen? Those special events, those special events don't think I've seen coaches at my gym do.

Speaker 2: 42:59

Hey, how many, how many jelly beans are in this jar? It's like what do I got to do with fitness? Yeah, you're getting me to stop and talk. But like, how, how can you provide or showcase the value? Your talents? Hey, hey, I put. I got a um talents. Hey, I got a master little. I got a fun little burnout. Like, hey, 45 minutes, I give y'all this too. It's absolutely crazy. You probably want to throw up.

Speaker 2: 43:27

Look, I tell my clients hey, 45 minutes on the clock, you got 20 cows on the assault bike. You got 10, I mean. You got 20 static lunges. Okay, switch legs. You got 20 body weight pushups. And then you got 10,. I mean you got 20 static lunges, okay, switch legs. You got 20 body weight pushups and then you got 10 on each arm kettlebell, gorilla rows how many rounds can you get?

Speaker 2: 43:44

If I was trying to build my business, I'm like hey, I ran this in 45 minutes. I got X rounds. Hey, I got seven rounds in 45 minutes. Hey, my special event hey, can you beat my time? You'll get two free sessions for free. Hey, like, want to train with a partner? Hey, like, how can you be seen? I think not the hey. How long can you stand on your leg? How long can you do a handstand? I mean it's cool, but like, when you're trying to be a shark and get your business going or connect, it's like that's not value, that's interaction. But how can you showcase value? And I think a lot of coaches don't know how to showcase value.

Speaker 1: 44:23

It is definitely a dog-eat-dog world, but it's like in sport. Who do you want to take the last shot? You want someone else you want to take it and you want the ball in your hand.

Speaker 2: 44:49

You want to learn more. But I always tell people I'm like I feel like I am a good coach, but there was a time when we had some really bad coaches that made me look like a great coach Just because what they were doing, what their sessions look like. And when I mean appearance, I'm not talking about like who looks good, you know who's ripped. No, no, do you got a haircut? Are your clean? Do you smell nice? Hey, like I spend I mean it's excessive, but you know what it gets the job done. I spend 50 bucks a week on a haircut because I'm in customer service. I'm in training, but I'm in customer. I'm in face to face.

Speaker 2: 45:32

Nobody want to like man, chris, johnny, haven't had a haircut, what's going on? Or, hey, why is he coming here with dingy shoes at a boutique gym? It's like at a boutique. I can only speak from where I work at. At a boutique gym like yo, why do your shoes have so much mud on it? Why do you have holes in your shoes? You know there was a coach that when I found success, he came on and he hit early success. Pretty boy Knew what he was talking about. But man, he was showing up to work with holes in his shoes. And you know I love because you know me, I love shoes. So, like man, I see him like man.

Speaker 2: 46:12

I was like look, what did you hit last month? They were like, oh, I hit like 50 sessions. I'm like what's your goal for next month? Oh, you know, they put it at 60. I was like, if you hit 55, I will buy you some shoes, bro, because I will invest in you so you can make sure your money is good. And he was like, oh, I'm going to do 70. I was like I don't care to give a free hand, I'll get 55. Chris, he hit like 80, something. Literally. I was working out. I said, oh, you, once the numbers came out, so you hit your second. I said let's walk to the Nike store, walk him down, buy him some shoes, because it's like, you know, not everybody going to be able to do that or do that, but it's like I just knew it was going to hinder his business. It's like I I work for Equinox like you can't be in there with no hole in your shoes. That's awesome. You can barely have holes in your shorts.

Speaker 1: 47:01

I mean, but that just tells you so much. Also about the look part, though, because how many coaches that don't look like a trainer? And these, these clients want to work with the best. They don't want to be with someone who doesn't look like a trainer. They want to be, you know, fresh, not the one with baggy sweats or whatever may be. It's like they want the person who looks great, because that's going to give them that motivation as well.

Speaker 2: 47:21

Yeah, that's the way man, I hate that one. That's always like the tough one where, you know, once again we're going to Equinox. You know, in the past few years we had some different type of coaches where members were, hey, like what's up with this coach? It's like you know, at the end of the day, that's still my colleague, that's still a teammate, like I'm like they know what they're talking about. Hey, like you know, we had a coach who people would say she doesn't look, she's one of our top when we opened up to, since he coached in Deaconogs. Because she, you know, would you pay to train with her? You know, not knocking on her, like she was just a little heavier, she didn't look like an athlete. I'll just say that. Right, she didn't look like what we deem an athlete or a trainer. I'll just leave it at that. So people always be like well, why? Why, people train with her. I'm like, actually she's like one of the top five coaches there. But you know what? She has a story she probably clocked in at 300, probably lost her weight, and now she wants to become a coach because she knows what fitness done did to her life. So now she's trying to give that gift back to others. So now, when people are like, well, they don't look like a coach, it's like, well, you don't look fit either, but you're here. So that's always a tough one where it's like, ah, coaches don't look like coaches. It's like, yeah, but coaches who know their stuff and have their reason right Like that coach don't look like a coach. But that member don't look like a coach. That member who want help, look like that coach and that's going to sit in with them and they're going to feel more comfortable. And that coach is a coach for a reason. That coach has the knowledge.

Speaker 2: 49:00

Not everybody go for the aesthetic. Look like you know people like man, you're so ripped, johnny, I tell them all the time thank my mom. Thank you, mom. Genetics help, education, help, you know work, you know everything does help. But my mom, you know, played a big role in the shape of the body I have Right Um so.

Speaker 2: 49:16

But a lot of people don't train like I want big biceps. I want big like. Not everybody is into that. Some people, hey, I want a quality of life and that's what Equinox had definitely taught me. You know the quality of life.

Speaker 2: 49:26

You know not how I started with a bodybuilder like that Let let's lift, let's lift. You can't bench press 185. Well, let's go to 125. Let's go to like, teach them stabilizing their shoulders, teach them how to do a legit push-up. Like you know why is somebody? Somebody can't do 20 push-ups, uh, unbroken, but they want to lift 205. Like, where's their stability on your shoulders? Like, where, where's your endurance? Where's the output?

Speaker 2: 49:56

So it's so many different ways, but, man, that's always a tough question for me and I feel like all coaches should have an open mind in having that conversation where, like, like I said, if you can explain it and it sounds good, cool, like I wouldn't say all cooks should have the fit. Look, you shouldn't be teaching no HIIT workout out of shape. I'll tell you that you shouldn't be doing something, not looking your part. Like, hey, if I'm a bodybuilding coach and I look like a bodybuilder, like what, why would you hire me? Okay, hey, if I'm a weight loss coach and I showed you that I lost 150 pounds and this is where I'm at, that's, that's the story.

Speaker 2: 50:37

That's the sales they get, boom, I got you. Hey, if I'm a weight loss coach and I'm 300 pounds and I'm not losing weight, like, don't, like, don't. What's going on like are you not doing what you're doing, or what you're doing is not working because something's not adding up. So it's always like perspective and that's where some coaches really uh, who doesn't look like what we deem as a personal trainer should look like. That's where they succeed over other coaches. It's like oh, this, this coach looks jacked and ripped, but you know he was gifted with that. He'll know he's doing. This coach is, you know, 50 pounds overweight, but you know, a year ago they were 100 pounds overweight right and, and that's where they're slimming down.

Speaker 2: 51:17

You caught them during the process and they're trying to get you on that same bandwagon. It's a funky one, but for me, my body is my brand. Your body is your brand. I walk in a building and I know I can pull clients a little easier than some, because I do look like a coach. I look fit, I look athletic, I look what they some. Because I do look like a coach.

Speaker 1: 51:36

I look fit, I look athletic, I look what they think we all should look like I think that's so huge to touch on because, like you're saying, you don't have to be a bodybuilder. But don't let that discourage you. You have a story of a journey and everyone's trying to improve themselves. So if you can look in the mirror and say you know what? I have lost 50 pounds, I am showing up, I'm doing this regularly and you have that accountability, then that's exactly what you need to focus on.

Speaker 2: 52:02

I, you know, like I said, I've been training officially since fall of 2019. Right, and I just I just credit my timeline at Equinox. Two years prior, I signed up for nasm and it was so hard with my busy schedule, my time, like very discouraging. Then I'm like man, like you know, I got I was, I wasn't doing leg days. Definitely I would tell all my clients, yeah, I'm skipping leg day for sure. But so it's like why would somebody hire me? And I don't got legs? So like I was hard on myself. I'm like I don't have a body, so I can't be a coach. Why would somebody want to hire me? If I finally look apart, I told myself I'm gonna get even even fitter, even bigger legs and, uh, get better. And then then people want to train with me. It's like that that wasn't two years. It took me two years of not training, along with the NASM and all that stuff, why I wasn't a trainer.

Speaker 2: 52:59

2018, 2017, whatever that put me around that timeline. I was talking to myself. I said I don't look like a trainer, like who would trust me, so like that definitely was my like. You know, when I think about like my first like roadblock as a coach, it's like I signed up for now I was national. Pull up the receipt Whenever I purchased that I stopped. I was like man, like it's so hard, I'm all over the place. I don't look the part Like, and I just kept doing my. You know I was trying to be a cop, so I just kept going through my original process and I was like you know what I'll apply, forget it. And here we are now.

Speaker 1: 53:37

That's right 16 in the company and before you know it, by the end of the year you're going to be in the number one because you got that comparison.

Speaker 2: 53:45

I like to travel, I like to work hard and live. I don't know what I need to talk to the guy down in Virginia because I don't know if he, like you know, costa Rica, seven days, like I'm out, work hard, put my client, put trust, build the trust, build the plan, like he's. He's, he is doing numbers, I think, like from right now. I was looking the other day, I think, from the number one guy to the number two guy. I think he's like 200, a hundred sessions, 150, 200 sessions ahead of him.

Speaker 2: 54:15

Yeah, he is like, yeah, that's that's, that's your next project. You need to tap into him and see what is he doing. You know what, chris? Our manager, chris, uh, his last day with us is the 23rd. He's going to relocate. He takes the head manager position, uh, pt position and, um, the Virginia location, um, I can't. I can't remember the name, but if you're making your way down East Coast, he's going to be, he'll be your guy out there.

Speaker 1: 54:41

Okay.

Speaker 2: 54:42

But they got, they have the number one coach of the company and consistently I don't you know, because when you get that high, like one session, two sessions, like it is, it's neck and neck. But I think, like another, like top five, top 10 coaches at that same club, like like they're doing something, like the number one and the outright number one and like the number six coach are both in the same club, so like is it? Is it consistency, business? Is it money? I mean, it is well, arlington services is virginia, so they're doing something down there.

Speaker 1: 55:16

I know one of the managers in the southern region of Florida and I believe they have a top five guy there. I'm going to have to get a couple more on the podcast, oh yeah.

Speaker 2: 55:25

South Beach David Roche yeah there you go.

Speaker 2: 55:28

Yeah, that was one of the first I got hired with Equinox. That was the first Equinox Hashtag I'm looking for coaches, the first Equinox I'm hashtag I'm looking for coaches. That was one of the first coaches that I gravitated on Instagram, followed, liked the stuff. They say he's a robot. They say he clockwork Boom, boom, boom. Fun fact on him I got one of his clients during South by down for like a week with a. Hey, I want a top coach they have. I have time for him. And you know I'm talking about especially with Equinox. It's like if you're on your coach's program like Chris, you hit him up. Hey, donnie, I got a guy coming down to Austin. Can you train him? You know I trust you Like-minded. We've been on this program. I want you to stay on it. All right, cool, chris, send it. I'm going to run your program to a tee Boom.

Speaker 2: 56:14

So, with that said, this guy had David email me. Hey, this is the program we're on. Chris, when I looked at his program he had it down to the minute. Hey, warm up, foam it two to four minutes. Hey, six to eight minutes, 10 to 12. I'm watching my clock like yo. All right, we got to move out. It's like what you said. They're running your business. I'm like watching my clock Like yo. All right, all right, we got to move out Like all right, we got it.

Speaker 1: 56:36

Hey, it's like what you said they're running a business, so that's impressive.

Speaker 2: 56:40

He was like so it kind of helped my program too. I'm like, all right, hey, you know now, hey, a warmup block, uh, depending, condition it Like. But then then it's like breaking down your program, like that. Now I'm like, all right, so warm up, what do I need to do? Warm up and prep in that eight to 12 minutes, okay, strength, what do I have? What can I get done within that time? And then condition it All right, cool.

Speaker 2: 57:11

Sometimes, sometimes my clients, I'm like, oh, 45. I'm all right. Next, they're like I thought you said three sets. I'm like we're on to the next block. We're going to stay on. This time I'm going to put my foot down. It's like this is where we need to be at, to get you where you need to be at. Did you move slower today? Probably not. We probably talked prior to correction stuff. Maybe Keep it moving.

Speaker 2: 57:34

But yeah, david, down in South Beach, he's top 10, top 15. I think he's been top 15. It's in his bio. He let the world know. That's why I put top 16, because I seen David do it. And then one of our female coaches at our club put like number one coach for Equinox and I was like, oh, okay, like we're going to put top 16. Like just I was trolling, I was just joking around, like I don't need a showboat, but like I put top 16 more for like a troll, not like to validate what I'm doing. It was just like oh, if everybody going to do it, me too. But David's been top 15 for, like I think, like 2012, I don't know 1977.

Speaker 1: 58:22

And this has been awesome. I really appreciate your time. Where can people find you on Instagram?

Speaker 2: 58:28

Johnny, j-o-h, n-n-y-y. Underscore one yeah, that's another thing. At these, these seminars, it's like trying to promote good stuff on there. You know, it doesn't have to be all the trendy stuff. I mean, yeah, get your name out there, get your clicks out there, but it's like who who is knowledgeable? Like at my club it's like a top coach.

Speaker 2: 58:56

I, I tell them all the time I said, number-wise I'm a top coach for the company. But like that doesn't in my mind, that doesn't show that I'm a busy coach. I'm the 16th busy coach of Equinox. I don't know nothing, but I'm working the hardest, right, so the numbers is just it, right, so the numbers is just it sounds good. Um, you know, I could use it as leverage. I, you know I could contact the ceo of equinox. Hey, I have a top 16 coach of the company. Like this is the feedback where it's like, oh, okay, well, he's doing something. So maybe this does make it like it's just a weight I could, it's a flex I could use. But to me, I tell the, I tell all the coaches I work with I'm like when we first our top coaches, they let it be known Like they were number one, like number one, I'm better than you, me. It's like that's just how hard I worked this month.

Speaker 2: 59:45

Who's the top coach for the gym? Who's the top coach? What members joined the gym for them? What members see a coach and want to train with him? What members see a coach and want to train with him? Who is the go-to person? Hey, my shoulder hurts. I'm not paying for training, but I want a quick advice. Who do I go to Like? Who knows the member? Who do they trust in the gym? Who knows their stuff? That's the top coach. And then that's what I tell them.

Speaker 2: 1:00:11

Like the numbers, you know, for me it's fun, it's good, competitive. Last, for me, it's fun, it's good, competitive. Last year I didn't really push it. This year, the strength of my clients showing up, they got me. Every time I'm a top coach, I'm like oh, because of y'all you don't show up, I'm not here. It's not my education showing this, you're showing up every day, y'all are getting me here number-wise. I always try to stay humble because I know we live in a dog eat dog world and some people use their flex for the wrong or right reason. But the number, that's how people being a top coach for Equinox, that's just. I'm just the hardest working. I'm the busiest coach, not hard, I'm the. I'm the 16th busiest coach of the company.

Speaker 1: 1:00:52

I like that, but you are a smart dude. You got your head on your shoulders, can't wait to get back out there, get a good workout in and it's going to be soon. So I appreciate your time today, my man.

Speaker 2: 1:01:03

No, thank you. Yeah, we've been so kind man, you put us all to shame. I wear pants when you walk in, look, you said don't wear sweatpants. That's the only time I wear sweatpants. When I see you I'm like, oh, let me go get my spare sweat. I keep, I keep a pair of sweats in my locker you thank your mom, I thank my dad.

Speaker 1: 1:01:23

My dad has giant calves, so likewise, man.

Speaker 2: 1:01:26

I'm glad we finally was able to do this, man, absolutely this is fun.

Speaker 1: 1:01:30

All right, john, have a good one, we'll see you, you too. Thank you, chris yep.