Ready to revolutionize your fitness game? Join us for our milestone 129th episode, where we not only celebrate a year of podcasting but also break down our journey with a comprehensive SWOT analysis. Discover how we climbed to the top 1.5% of health and fitness podcasts globally, and gain valuable insights from Andrew Coates on mastering social media strategies. We'll take you behind the scenes of our hands-on certification program that's setting a new standard in personal training. This episode is packed with strategies to balance content quality and production, ensuring sustained growth and excellence in the fitness world.
With ambitious goals on the horizon, we're setting our sights on 125,000 downloads and expanding to 250 episodes. Our unique approach promises to bring you not just fitness gurus, but also therapists, doctors, and clients to offer a well-rounded educational experience. Look forward to client Q&A segments that will enhance our engagement and outreach. We're committed to giving back to the fitness community by matching guest donations and investing future ad revenue into industry improvements. Tune in and stay motivated—your journey to becoming a top-tier personal trainer starts here!
Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!
Ready to revolutionize your fitness game? Join us for our milestone 129th episode, where we not only celebrate a year of podcasting but also break down our journey with a comprehensive SWOT analysis. Discover how we climbed to the top 1.5% of health and fitness podcasts globally, and gain valuable insights from Andrew Coates on mastering social media strategies. We'll take you behind the scenes of our hands-on certification program that's setting a new standard in personal training. This episode is packed with strategies to balance content quality and production, ensuring sustained growth and excellence in the fitness world.
With ambitious goals on the horizon, we're setting our sights on 125,000 downloads and expanding to 250 episodes. Our unique approach promises to bring you not just fitness gurus, but also therapists, doctors, and clients to offer a well-rounded educational experience. Look forward to client Q&A segments that will enhance our engagement and outreach. We're committed to giving back to the fitness community by matching guest donations and investing future ad revenue into industry improvements. Tune in and stay motivated—your journey to becoming a top-tier personal trainer starts here!
Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!
Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry, one qualified trainer at a time, with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy y'all. Welcome back to the Show Up Fitness Podcast. Today is a very special episode because it marks 129.
Speaker 1:
One year ago today, I started the Show Up Fitness Podcast. We're going to do a little swift analysis. Talk about the strengths, the weaknesses, things that we can improve, implement. What are some innovations I can add for this next year? Fears and threats. What's our trajectory for 2024-2025 podcast season. So we're going to take a look at some of the analytics. So the Show Up Fitness podcast was started July of 2023.
Speaker 1:
The current Apple podcast chart for health and fitness we are at 153. To give you an idea of how many podcasts worldwide, there are 3.5 plus million podcasts. So that's kind of cool to look at the ranking from that and this isn't to show a fitness horn, but out of 3.5 million podcasts. We're in the global ranks of 1.5%. That's pretty cool. You can go to listen notes and type in podcast, check out popularities and according to this global rank, there are 3.5 million podcasts. There's a list and score of which we have 42. Not quite sure what that means. It says 0 to 100. So it looks pretty bad. But then I look at and Google some of those other scores and I guess that's decent. But we've had 128 episodes, 40,000 downloads, 40,500 to be exact, and I'm going to go through where these are coming from. It's pretty cool to look at the analytics. So we use Buzzsprout and it tells you where the majority of your downloads are coming from.
Speaker 1:
So 92% North America. We have 2% Europe, africa, oceania, which is Australia, asia, south America. So it reviews the continents and then it gets into the cities and the countries. So primarily USA, canada, australia, uk, india, and then the cities LA, new York, chicago, san Diego, phoenix. So we're still primarily US based. It's pretty cool to look at the countries and you can go down to the bottom One person from Guam, one person from Lithuania, latvia, bangladesh, zimbabwe. So we're making an imprint and it's cool just to review those analytics.
Speaker 1:
This last week we were fortunate to have Andrew Coates come to our Santa Monica location and give a special private seminar to students going through the in-person show up in a CPT program Two months. Next one's going to be starting up August 7th. It's always going online with our CPT program and it was really cool to hear him talk about social media. Just to give you some reference, he's been doing this for numerous years with his podcast. In global ranking he's also 1.5% top and then he's the top 100 in Great Britain as well as Canada. So it's a little different US compared to Canada, but it was really neat to hear him talk and give advice on how he's grown his social media from 3,000 to now well over 165,000.
Speaker 1:
And you can take that same footprint and recipe and implement it for podcasts. What I see with people who do podcasts there's so many different ways to implement a strategy. You could do every week, which most people will do. You can do once a month, like the one I'm obsessed with right now Acquired. Listen to the one on Starbucks as well as Nike. It's a fascinating podcast and they only produce one episode per month. My recipe and strategy when I began was I wanted to focus on quantity and that's what Andrew and I were talking about with social media. He posted four years straight a reel or one of his tweets. Didn't miss a day. So you can see how important action is because you could write out the best plot or outline for a podcast, but if you're not producing, people aren't going to show up and listen.
Speaker 1:
Quality is important. I've had some episodes where I didn't produce them because the person I was interviewing, the audio just sucked and I knew I would get pushback and bad comments. That's only happened a few times, for the most part when we look at our Swift. That is one of the weaknesses trying to overcome the struggles with audio. But our listeners aren't showing up for the highest quality production. They are coming for the nuggets that we drop around fitness, but we're always trying to improve. So the audio quality and video quality for these will improve as we get audio technicians and so forth. For the next year. Our biggest strengths hands down would be the loyalty of the followers. So I want to thank everyone who's listening, who's given us a five-star rating. A comment on the Apple store that helps the podcast get more exposure.
Speaker 1:
And really our main initiative is to get into the ears of potential trainers and trainers who are out there to let the world know you do not need to settle for a textbook certification, because the likelihood of you training one year later is significantly less than when you go through a level one certification, like an internship, or you have a degree in kinesiology. You shadow physical therapists. The hands-on is what separates you from the saturation of the fitness industry, and when Andrew and I were having a conversation about this, he was like that's exactly right. The industry is not saturated. You have a bunch of certified trainers. A textbook certification it doesn't mean they know what they're doing, and so we want to be known as the certification body for those that want to become a trainer, because you will be a trainer one year later. I'm not saying you're going to be making billions of dollars or you're going to be the number one trainer at that location that you're working at, or if you're starting up your own spot. What I'm guaranteeing you is that you will be training.
Speaker 1:
There's going to be highs, there's going to be lows, and I look back on the 128 episodes and I had Miss T. She was a great student who came to the in-person from Florida and I was looking at her story today and she said this is what the grind is all about. And she's been at Crunch well, I think about over six months now and she's doing well. But she has highs. She has lows, we all do. But I know for a freaking fact that T will be training one year from today because she has that passion.
Speaker 1:
But my ants, automatic negative thoughts, the things that really bog me down. What about that alternate universe? There's a T who got that textbook certification and she wasn't in the right hands. The community, like we have it, show up. She would not make it because of the struggles and the hardships in those ants in her mind. And she doesn't know who to go to. You go to Reddit and you type in I'm struggling right now. You have some dipshit. Gunner1328 tells you that, oh, I'm making 100,000, get this business coach and do this and do that. He doesn't know what the fuck he's talking about. But that's how the average trainer learns. It blows my mind.
Speaker 1:
And then, unfortunately, that inverse T would go and get another specialization. I got my corrective exercise cert, I'm going to start curing people of upper cross syndrome and guess what? They don't sign back up. And so one night she's thinking you know, this isn't for me. I'm barely making any money. I used to love this, but I'm not able to truly help clients because all I'm doing is selling, selling, selling and we have a negative connotation around selling. So when you come in a different way, whereas everyone that does the textbook way, the likelihood for their success is extremely low. And it's not just in the US, it's in Canada, it's in the UK, australia, all over the world. Why don't we take a step back and say Australia, all over the world? Why don't we take a step back and say, wow, this is really fascinating.
Speaker 1:
Trainers aren't respected. Hmm, what do they do to become certified? They read a textbook. They don't have anyone ever shadow or monitor their training sessions. The correct form, how to regress progress, how to develop a program, how to implement a workout for someone who has a shoulder issue, knee issue none of that. They get certified.
Speaker 1:
And then when people email me, you know I'm going to go just try it out by myself and see how it works. Well, that's just fucking stupid. Think about that for a second. You are a heart surgeon. You've never done heart surgery. You read a textbook. I'm looking for five people to be my first client. Yeah, that's going to work out really well.
Speaker 1:
You need the hands-on learning. You don't need specializations, all of these associations out there that trick you into buying a bundle which does jack shit for you. You wasted thousands of dollars and you're not gaining supervised experience. What you need to do is connect and network with therapists and dieticians, build your team and your network and then go to weekend seminars. You learn from the best who are doing what you're doing, and then you ask questions why did you program that exercise at that intensity? Why do bench dips suck? Why do BOSU balls suck? And then you bring it back and you implement new strategies and you go to another seminar and you rinse and repeat.
Speaker 1:
And what happens after a year is you sit down and you do a swift, just like we're doing right now, and you reflect and say what type of clients do I like working with? Am I making as much money as I would like? Could I make more? What am I leaving on the table? And then you go in there and you do it again for another year. You don't need to find a niche within the first six months. First month. You shouldn't even come into this industry with that idea. I need to find a niche.
Speaker 1:
First you need to gain the requirements to become qualified understanding, programming, anatomy, the assessment process and then go and do it all the freaking time. You should probably be in the gym at 5 am and you should probably leave at 10 pm. I'm sorry, but that's the realistic part of this profession. You don't have that experience, so you need to gain it, and the best way to do that is to completely immersify yourself. Think about if you wanted to learn a new language. Are you going to do it for two hours a day and then think you're an expert? The more you do it, the better off you're going to be.
Speaker 1:
And this all runs in juxtaposition with the story of today, which is how to create a great podcast. Is our podcast the best in the world? No, that's going to be Uberman and the Joe Rogan. They have the popularity. They're getting millions of downloads per episode Out of our 128,. The ones that do the best, unfortunately, are around NASM or ACE the level zero textbook certifications 2,500 downloads. People are then going to go out there and hopefully get some of this message, which is I need to go, gain hands-on experience Because if we really want to turn around this industry, everyone needs to level up.
Speaker 1:
Trainers need to be referred to as medical professionals, because we are, and that is networking with doctors and therapists and building your team. I could look back and say, oh man, that sucks. My best podcast was about NASM. It was about ACE. That's free advertising for them. Or I take a better mentality and go. I need to continue to produce content around these organizations to help people pass so they can move into a level one which is going to help them succeed, until we are ubiquitous and someone goes to an Equinox for Lifetime and they talk to a trainer there, just like we had the other day, which was awesome. Someone got a refund $1,700. They're going to a Chicago seminar. They are on the right path for success. I will bet you my biggest belt buckle that she will be a trainer one year from now.
Speaker 1:
We're looking at 99% of trainers who go through the show up fitness program are still training one year from now. There have been some that will go back into school, so I can't say 100%, but that's a pretty damn awesome statistic right there. If you get your show up fitness CPT one year from now, you will still be following your passion. Are you making $100,000? Didn't say that, but you will have the tools for success, whereas the average trainer today doesn't have that. So you reflect and you go hmm, how can I get better? Okay, this is what people like to hear right here. I got to still produce more of that. But I'm not only going to produce NASM, ace, issa content. I have to get creative or innovative on strategies, on delivery, and that's why we have a whole entire team for our level zero. A year from now, we're going to have instructors for different association ACE, issa, nsca, acsm, nasm teaching a class per day, because then they can help those individuals get through that level zero and move into a level one which is going to qualify them. And we're going to get more qualified trainers out there.
Speaker 1:
Some may reflect on our delivery and what we're doing and there were some comments today on Facebook. Someone was like you should just focus on you, why do you care about these other organizations? And the reason that we care is because if you were to ask 10 trainers, how do you get certified? Reason that we care is because if you were to ask 10 trainers, how do you get certified? Nine of them are going to say ISSA, nasm or ACE. The other one will then throw in show up fitness. So that's great. We are at 10%. It needs to be a hundred percent. Go to the gym you want to work and ask them what certification they require and if they don't say specifically one of those names, you need to get a certification that's going to best prepare you for success and that's going to be knowing your anatomy, programming, the assessment process to build up your confidence and being competent in the trade. Trade skills, business skills and people skills are what you need for success All things that we teach you at Show Up Fitness. So we will continue to provide that content but also set up more partnerships. All 170 lifetime gyms accept the Show Up Fitness CPT. We're working with Equinox to get that partnership solidified, la Fitness, eos. We're working on Crunch A year from now, when I focus on these partnerships, I'm able to get upper management to approve our certification because it is recognized nationally and internationally. We are going through the accreditation process. It just takes numerous hours, the right people and the resources, and so, one year from now, I'm really excited to see where we will be.
Speaker 1:
With the podcast, I'm going to project some things today. I would like to get 125,000 downloads, so that would be increasing the amount by threefold. I'd like to have 250 episodes. We're at 128 right now, so pretty much doubling them. That comes out to about three podcasts a week. I really enjoy getting people on here, but the approach is a little different than your typical fitness and health podcast where it's just educating around these topics such as here's why you need to sleep, or mindset, or whatever it may be.
Speaker 1:
I'm bringing on trainers. One to hear about their struggles and their successes so other trainers can hear that journey and story so other trainers can hear that journey and story. Two is bringing on other professionals therapists and doctors to educate trainers, because I don't want it just to be for new trainers, I want it to be for all trainers. Some episodes may be geared towards a new one or aspiring ones. Some may be geared towards trainers that have been around for a while or starting up your own gym online and so forth. But the last thing and this is gonna be an innovation for year two is I'm going to be bringing on clients. So our first one is going to be next week with one of my clients, conrad. He's a big-time singer in Australia Firestorm. He worked with Kygo on that one one of the top performing songs that Kygo has, and I want to bring on clients, the lay people, and just answer their questions. So that's going to allow for the exposure to increase.
Speaker 1:
So if you look at, how does Show Up Fitness become the household name for personal trainers. I need to produce that content. But to level up even more, why not get in front of the world and be known as the education source for fitness and nutrition? So I'll bring people on like Conrad and he'll ask questions that he has what supplements should I be taking? I want to lose 30 pounds for this big concert. I have coming up. What are some of the things that I should and should not be doing? So I can answer those general questions and I feel like that's going to help with our exposure.
Speaker 1:
Now the naysayers could be like that's getting too broad. You need to just focus on trainers only, but I want to be the ruler of the world. I'm just joking. I want to have the exposure. So when people talk about becoming a trainer, they know where to go. But also their clients understand this process. If we want to change the way that we look at education around fitness and nutrition, we need to be educating everyone with the consistencies of what truly is health and wellness. Unfortunately, today you go online, you hear one person saying it's all about keto, one person saying it's all about the carnivore, whatever it may be. So now we can get the thoughts that are going through our clients' heads. Address those as well. So if we were to do three episodes per week, one will be continuing education, one will be for newer trainers, trying to get into this industry and what it's like, but then also getting more clients on the podcast to answer their questions and make it fun.
Speaker 1:
So that's my SWIF the year when I look at how to improve the podcast strengths. As I already said, it's you you listening to this right now, when you share this into your story, when you give us a five-star review, when you send me a question, say, hey, chris, could you answer this Like Steven did the other day. That helps make the podcast better. Our weaknesses are always going to be improving because we're implementing better strategies and innovating different, unique techniques to get in front of more people, to make it entertaining but also educational. The fears would be saying the wrong things, getting too upset on a certain topic, turning people off, leaving bad reviews, not producing podcasts regularly, so getting complacent, I'm not going to do one this week, I'll do it next week.
Speaker 1:
The trajectory, as I said, I want to be at 125,000 downloads, 250 episodes, bring on more great guests, and the last thing that I'm going to throw out there is I want to continue to give back. So every special guest that we have on the podcast, I'm going to challenge them to donate, and we will match that and we'll put it into science. We're going to put it into giving back to the fitness and education community. It's so easy to get wrapped up in the rat race of life. Why are we doing this? To help people? Why am I producing content? To help people? You'll notice that we didn't have any ads. There will be ads in the future because, as we continue to grow, that's a financial opportunity to market, to pay the instructors and teachers more, because that's what they deserve, but also to give back to those that need it and to make the industry better.
Speaker 1:
So thank you all for showing up and listening to this. Every time you send me a message or a text and say hey, chris, I love the podcast, I really, truly appreciate that. What I would appreciate even more, though, is you throw it in your story. Say something on TikTok. If you have your show up in a CPT, let other trainers know the process that you went through, not in a braggadocious way. I got my show up fitness CBT you fucking suck. No. You let them know that there are alternatives to the textbook certifications. And when you make a video on TikTok, when you make a video on YouTube to educate the world on the process to become a trainer, that helps significantly.
Speaker 1:
There was someone who had their level zero certification and they threw the show up in his book how to Become a Successful Personal Trainer. On top of it. Now I'm qualified and that really got me fired up. I want to see more of that, because I cannot tell you how many times trainers email me say I wish I would have came across this earlier. I've wasted thousands of dollars, numerous hours, months of my time frustrated with the process, and so I thought I was a dumbass. And then I realized that this way isn't even the best way. It's a way Just like you could leave from LA and drive to Austin and then go to San Francisco, but that wouldn't be the best way, why wouldn't you just go north for six hours and you'd hit San Francisco.
Speaker 1:
I wanna continue to hear your successes Once you hit your year mark, shoot me a DM. Let's get you on Instagram live. Let's do a TikTok celebrating your successes. We are on Facebook with the Qualified Personal Trainers community. We need you to continue to show up, because that's how the word gets out there. I appreciate everyone. Work on those. Show up fitness standards, get stronger, look in the mirror, wink, because you are a hunk and hunkette. You're helping people become better individuals and it all begins by showing up. Have a great day, y'all. Thank you for being awesome.
