Designing Success: A Marketer's Vision with Andy Friedman

In this week's episode of the Agency Accelerator podcast, we are joined by Andy Friedman, the Chief Marketing Officer of Specifi Software. Specifi Software is a global equipment specification platform that seamlessly connects dealers, designers, and manufacturers in the foodservice industry.

Discover how Specifi's innovative solutions, including Specifi Quote, Organiser, Studio, Design, and Share, are transforming the landscape of restaurant design and equipment specification. Andy shares insights into the power of technology and imagination in creating memorable spaces for restaurants worldwide.

Explore Andy's journey as a marketing leader, from his roles with the American Marketing Association to his current position spearheading Specifi's marketing efforts across the U.S., Europe, the Middle East, and beyond. Gain valuable knowledge as Andy discusses the challenges and triumphs of marketing in the SaaS industry, his passion for mentorship at Chicago's 1871 startup incubator, and his expertise in topics such as managing remote teams, SEO strategies, and team leadership in an international context.

Whether you're in the world of marketing, restaurant design, or simply eager to learn from industry experts, this episode promises insights, inspiration, and a glimpse into the transformative power of technology and imagination in the ever-evolving restaurant landscape. 

Key Discussion Points: 

• Managing a remote team 
• SEO strategies and best practices 
• Email marketing 
• Team leadership in an international context 

Links and Resources:

• Andy's LinkedIn 
• Specifi Software website