Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Research Your Ideal Customer: Doctor Dave's Second Step in the Marketing Process
When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition. Who then benefits from this? Your Ideal Customer, of course! Doctor Dave and Ramblin' Rob discuss this and many other topics to include: the four Ps of marketing, different customer segments, how competitive comparison is vital, what AI is beginning to accomplish, and Ben Franklin's clothes! Pull up a chair and relax. This is great information for all Marketers and Sales Consultants. MvSRobDave@gmail.com. Listen and contact us now.