Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Defining Your Brand
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David Aron and Rob Hamilton
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Season 1
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Episode 18
This Issue: Mind-bending branding!
- SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power!
- DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding!
- PLEAS! The boys forgive themselves for breaking their NY resolutions and you can too!
- KNEES! And stay to the end to hear Doctor Dave (accidentally) break Ramblin’ Rob’s leg!
Issue 18 awaits!