Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Sales Process Continued... Trial Close and Purchase Consultation
Isn't a trial close just a close? Well, not really. It is how a sales representative gets the idea he or she might be ready to go to the Purchase Consultation wherein total outlay of costs will be presented. Then a whole host of things might come up, including concerns or anything which might prevent the consumer from moving forward. Transitioning is discussed along with the necessary communication with respect to what is happening or about to happen. The Price Consultation gets right to the crux of what MvS is all about. Doctor Dave and Ramblin' Rob talk about how to make the dollars match the vision of the customer.