Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Objectives and Tasks; ROI: More Doctor Dave!
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Doctor Dave is talking about money! The Return on Investment. Financials and Budgets are discussed - they are vital. What will we spend and how will that relate to our forecasted revenue? That will dictate ROI, of course! How are budgets determined? How can they be adjusted, how can they be influenced? How is the money distributed?