Marketing vs Sales

Doctor Dave's Marketing Plan

June 16, 2024 David Aron and Rob Hamilton Season 1 Episode 28
Doctor Dave's Marketing Plan
Marketing vs Sales
More Info
Marketing vs Sales
Doctor Dave's Marketing Plan
Jun 16, 2024 Season 1 Episode 28
David Aron and Rob Hamilton

What actually goes into the Marketing Plan?  It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs.  Doctor Dave dives into detail and talks specifically to this.  What steps to take and what are the considerations?  Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis.  Concepts such as sustainability and DEI are brought up and talked about.  What are the new responsibilities with respect to the environment?  CSR, Corporate Social Responsibility is a thing, and it's important.   How does this all play in to the Marketing Plan?

Show Notes

What actually goes into the Marketing Plan?  It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs.  Doctor Dave dives into detail and talks specifically to this.  What steps to take and what are the considerations?  Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis.  Concepts such as sustainability and DEI are brought up and talked about.  What are the new responsibilities with respect to the environment?  CSR, Corporate Social Responsibility is a thing, and it's important.   How does this all play in to the Marketing Plan?