Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Sales Process Step One: Introduction, Welcome, Greeting...
Ramblin' Rob talks about Strategies and Tactics vs. Real-Life applications. Thought experiments are so important to the success of an effective Introduction! Professional courtesy and acknowledgement to and of the customer are vital. How to handle an advisor to the customer is discussed. A defined greeter is proposed. And video engagement is talked about with emphasis on how we really look during an encounter such as this. It is innovative and important, but care must be taken...