Ep 024: Will Gordon on Branding, Men's Health, and Throwing Axes! Artwork

The PromoMinds Podcast

"Promote Your Brand, Transform Your Business"

Welcome to The PromoMinds Podcast, your business boosting companion. If you are a solopreneur or small business owner who is looking for creative marketing strategies, or wants to learn from other entrepreneurs on how to overcome challenges and build a thriving business, then this podcast is for you.

There are many reasons people dive into entrepreneurship; some have exceptional skills, others take the plunge out of necessity. Regardless, a crucial aspect of building any business will rely on how well you can promote and sell your product or service.
That's where The PromoMinds Podcast steps in to help.

Meet your host, Steve Leslie, a sales and marketing maestro of a B2B Manufacturing and Distribution business in the swimming pool industry. Beyond corporate triumphs, Steve has conquered ultramarathons, epic hikes (like Angel's Landing) and cross-border real estate investing. With over 8 years of crafting creative marketing campaigns, Steve empathizes with your customer's journey, enabling him to compete in ways where others can't or won't.

Join us on a journey of motivation, entrepreneurship, and success. Delve into the mysteries of marketing, mindset, and goal-setting, with actionable insights to help you overcome the challenge of how to market yourself. PromoMinds isn't just about promoting your brand; it's your roadmap to business transformation and a redefined success story.

Ready to take the leap? Tune in to The PromoMinds Podcast, and let's embark on this exciting adventure together.

Let's Connect:
Instagram: @steve.leslie.91
YouTube: @PromoMinds & @Steve Leslie Hikes
LinkedIn: the-steve-leslie

All Episodes

The PromoMinds Podcast

Ep 024: Will Gordon on Branding, Men's Health, and Throwing Axes!

January 11, 2024 • Steve Leslie • Season 1 • Episode 24

Send us a text

On this week's episode, Will Gordon of THro Entertainment and Sports joins the show. We talk all about his work with municipal water treatment facilities, opening up an events business just in time for the pandemic, and how focusing on branding, the customer experience, and putting yourself in uncomfortable situations has helped his business not just survive, but thrive since overcoming the challenges of the pandemic.

Will is also a strong supporter and advocate of men's health, particularly the Movember charitable foundation and shares some insights in his own health journey, as well as some exciting news with an upcoming collaboration for both men's and women's health.

Will is also a Senior Municipal Designer at Trojan Technologies in London, Ontario, Canada. He is also the sole owner (now) of Thro Entertainment and Sports. THro features events where you can throw axes, knives, shovels, and even pizza cutters!

Just over a half hour into the episode, we get into a great conversation about putting yourself in uncomfortable situations, where Will mentions he has taken improv classes, and even joined Amway just to get out of his comfort zone.

There is a lot of really great tidbits for anyone in business, or looking at starting a business, especially if you're unsure how to create an epic customer experience.

Will is such a fascinating guy, and as I mention at the start, we've known each other for about 10 years and I've always enjoyed our conversations. He is a cool dude!

#customerexperience #personalbranding #smallbiz #marketingtips #PromoMinds