Meet Your Contractor | Ep. 016: Building Your Online Presence as a Contractor w/ Wes Mann & Chris Mackey from Blue Collar Marketing

This episode features Chris and Wes, the founders of Blue Collar Marketing, a digital marketing agency specializing in the blue-collar sector. We dive into their entrepreneurial journey, exploring the challenges they faced in scaling their business, the valuable lessons learned from their first venture, and the importance of finding a niche market. Chris and Wes also share their favorite resources for business owners, including books on differentiation and building relationships.

Key Points:

• Finding Your Niche: Chris and Wes discuss the importance of defining a target market and the challenges they faced when trying to serve a broad range of industries.
• Learning by Doing: They share valuable insights gained from their experience running a student property services company, highlighting the importance of real-world experience in business.
• The Power of Networking: Chris emphasizes the value of connecting with other entrepreneurs and learning from their experiences.

Recommended Resources:

• Books:
  • Purple Cow by Seth Godin
  • How to Win Friends and Influence People by Dale Carnegie
  • Good to Great by Jim Collins
• App: Blinkist (mentioned by Chris for book summaries)
• Website: https://bluecollarmarketing.ca/
• Social Media: Follow Blue Collar Marketing on Instagram, LinkedIn, Facebook, TikTok, and YouTube

If you have any questions or comments, please email promominds@gmail.com

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