Digital Health Heavyweights
This conversational podcast brings you exclusive interviews with all the Heavyweights in Digital Health. Hosted by Norm Volsky, a top industry headhunter, whose team helped scale companies including Livongo, Hinge Health, Lyra, Virta, Progyny and many more. This series will bring listeners insights into the latest trends, technologies, and strategies driving the digital health revolution.
In each episode, Norm sits down with some of the most influential and innovative leaders in healthcare technology today from legendary founders who have built successful companies, venture capitalists who have led funding rounds, HR/Benefits leaders at forward thinking companies, Consultants and Brokers at the top benefits consulting firms, and other impactful visionaries challenging the status quo in healthcare. Listeners can learn from the industry greats who have created what we now know as health benefits, and who are changing the face of healthcare as we know it.
Whether you're a healthcare professional, a tech enthusiast, a start-up founder, benefits aficionado, jobseeker in Digital Health, or simply curious about the future of healthcare, Digital Health Heavyweights has something for you.
Digital Health Heavyweights
Episode 49 - Matt Buder Shapiro, Chief Marketing Officer at Vytalize Health
Welcome back for Episode 49 of The Digital Health Heavyweights Podcast! In today’s episode, Norm interviews Matt Buder Shapiro, the Chief Marketing Officer of Vytalize Health, who was recently named the fastest growing company in the country by INC. Magazine. Matt shares his journey as an entrepreneur and the challenges he faced while scaling his previous company, MedPilot. He also discusses the acquisition of MedPilot by Vytalize Health and the opportunities it presented. Matt explains how Vytalize Health aims to accelerate the transition to value-based care by supporting primary care doctors and improving patient outcomes. The success of Vytalize Health can be attributed to its talented team and their dedication to solving healthcare challenges. Vytalize is a company focused on value-based care and changing lives. They have a shared vision and mission as a company, which contributes to their success. Building a strong culture is a priority for Vytalize, and they have a unique culture due to being a fully remote company. They prioritize the happiness of their employees and invest in their growth. Vytalize's marketing strategy focuses on building trust with physicians and aligning incentives. They have a team dedicated to driving behavior change and trust with practices. In the next five years, Vytalize aims to continue growing and improving the performance of their practices. Matt Buder Shapiro, the co-founder of Vytalize, also shares insights on being an investor and the importance of trust in healthcare. He emphasizes the impact of food on health and recommends Goodles and Cleveland Kitchen products. Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends.
Takeaways
🚚 Moving a company from one location to another can have significant benefits, such as access to a supportive ecosystem and target market.
🔧 Building a successful startup requires a combination of technical skills, marketing expertise, and the ability to hustle and build relationships.
📈 Scaling a business can be challenging, especially when it comes to raising capital and balancing financial needs.
🤝 Acquisitions involve complex negotiations and considerations of various stakeholders' opinions and interests.
🏥 Transitioning to value-based care in healthcare is an uphill battle, but it offers potential benefits for patients, healthcare providers, and the overall population.
🌟 The success of a company is often attributed to its talented team and their commitment to solving important problems. Vytalize's success is attributed to their shared vision and mission as a company.
🏠 Building a strong culture is a priority for Vytalize, and they have a unique culture as a fully remote company.
🤝 Vytalize focuses on building trust with physicians and aligning incentives to drive behavior change.
📅 In the next five years, Vytalize aims to continue growing and improving the performance of their practices.
🥗 Matt Buder Shapiro recommends Goodles and Cleveland Kitchen products for healthy and delicious food options.
🏃♂️ Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends.
Chapters
00:00 From New York to Cleveland: The Best Decision for Entrepreneurship
03:31 MedPilot: Helping Patients Manage Medical Expenses
07:53 Navigating the Acquisition Process: Challenges and Success
13:13 Vitalize Health: Accelerating the Transition to Value-Based Care
18:04 Primary Care Doctors:
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