The Teacher Biz Podcast
44: Creating an Evergreen Online Course with Lisa Marker Robbins
Since 1999 Lisa Marker Robbins has supported thousands of students as an independent college counselor. In 2010, she doubled down specifically on college major and career coaching for students because she realized those two things were the cornerstone of post-high school planning. 4,000 students have benefited from her proven three pillar framework, moving them from overwhelmed and confused to clear, confident, and motivated about their future.
In this episode, Lisa shares her journey of leaving the classroom and building an online business focused on college and career coaching for students. She discusses her transition from one-on-one coaching to creating an evergreen course, which allows her to reach more students and provide support on a larger scale. Learn strategies for growing your email list, finding a supportive community, and the secret to a successful online course launch. If you’re on the fence about starting your own teacher biz, hit play to hear Lisa’s thoughts on “being brave and taking the plunge!”
Connect with Lisa Marker Robbins:
courses.flourishcoachingco.com/majors
instagram.com/flourishcoachingco
facebook.com/flourishcoachingco
Key Takeaways:
- (02:50) Lisa's background as a teacher and transition to online business
- (07:00) Transitioning from one-on-one coaching to creating an online course
- (09:30) Explanation of an evergreen course and its benefits
- (13:30) Email list building and strategies for growing a list
- (15:15) The process of creating a lead magnet and its purpose
- (20:30) Advice for teachers considering starting their own online business
- (24:10) Using bonuses as incentives during a launch
- (26:00) Creating a life that fits with your priorities
Don’t forget to grab the FREE Teacher Biz Starter Guide!
Connect With Heather:
Since 1999 Lisa Marker Robbins has supported thousands of students as an independent college counselor. In 2010, she doubled down specifically on college major and career coaching for students because she realized those two things were the cornerstone of post-high school planning. 4,000 students have benefited from her proven three pillar framework, moving them from overwhelmed and confused to clear, confident, and motivated about their future.
In this episode, Lisa shares her journey of leaving the classroom and building an online business focused on college and career coaching for students. She discusses her transition from one-on-one coaching to creating an evergreen course, which allows her to reach more students and provide support on a larger scale. Learn strategies for growing your email list, finding a supportive community, and the secret to a successful online course launch. If you’re on the fence about starting your own teacher biz, hit play to hear Lisa’s thoughts on “being brave and taking the plunge!”
Connect with Lisa Marker Robbins:
courses.flourishcoachingco.com/majors
instagram.com/flourishcoachingco
facebook.com/flourishcoachingco
Key Takeaways:
- (02:50) Lisa's background as a teacher and transition to online business
- (07:00) Transitioning from one-on-one coaching to creating an online course
- (09:30) Explanation of an evergreen course and its benefits
- (13:30) Email list building and strategies for growing a list
- (15:15) The process of creating a lead magnet and its purpose
- (20:30) Advice for teachers considering starting their own online business
- (24:10) Using bonuses as incentives during a launch
- (26:00) Creating a life that fits with your priorities
Don’t forget to grab the FREE Teacher Biz Starter Guide!
Connect With Heather: