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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
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The Teacher Biz Podcast
50: How a Digital Product Shop Can Change Your Business with Monica Froese
Monica Froese holds an MBA in finance and marketing and is a digital shop coach for small business owners and host of the popular podcast, Empowered Business Podcast®. She is the founder of the websites Redefining Mom®, Empowered Business™, and the popular digital product shop, Empowered Shop™. She helps small businesses grow sustainable and profitable digital product e-commerce shops. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs, Empowered Shop™, and podcast.
In this episode, Monica discusses the power of digital products, the benefits of having a digital product shop, and the strategic use of sales funnels. She explains how her product shop, Empowered Shop™, has streamlined her business and provides a cohesive shopping experience for her customers. She also shares insights into her shop strategy, including her popular FriYay sales, and the value of email marketing in driving sales and nurturing your customers.
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Key Takeaways:
- (02:50) From corporate marketing to blogging and meeting President Obama
- (06:45) Discovering her teaching talent through online marketing
- (09:00) Overcoming personal and business challenges in 2023
- (11:40) Sales funnels and targeted ad strategies
- (13:05) The pitfalls of building a business on Etsy and TPT
- (17:05) Strategies for online shop sales and product marketing
- (22:05) Monetizing through memberships and product shops
- (25:15) Email marketing and calendar planning
- (31:00) Embracing imperfection in business and valuing progress over perfection
- (34:55) Empowered Business™ summit
Listen to Episode 04:
3 Reasons to Sell Your Products on Your Own Website (not on TPT!)
Don’t forget to grab the FREE Teacher Biz Starter Guide!
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