.jpg)
The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
Connect With Heather:
The Teacher Biz Podcast
65: Business Branding 101 with Tracey Albrecht
Tracey Albrecht started Soapbox Studio in 1997 to offer high-quality graphic design services to the local community businesses in a physical studio in the suburbs of Chicago. Today, any business owner, regardless of location, can access their high-quality graphic design services. The small but highly skilled team, with a combined experience of 50 years, is adept at design, color, and creativity, ensuring that your design needs are in capable hands.
Tracey chats about the key parts of nailing your business branding, like picking out a logo, deciding on fonts, and making sure everything looks professional. She also gives advice on selecting a color palette that will resonate with your ideal customers, DIY tips for making your own logo, and how important it is to keep all your business materials looking consistent. Whether you’re just getting started or looking to refine your brand identity, this conversation is a must listen!
Connect with Tracey Albrecht:
Soapbox Studio: soapboxstudio.com
Soapbox Subscribed: soapboxstudio.com/subscribed
Free Brainstorming Guide: thelogorx.com/brainstormingguide
Key Takeaways:
- (02:45) Tracey’s entrepreneurial journey
- (06:00) The essentials of business branding
- (09:00) The impact of color choices
- (16:30) DIY logo design
- (20:10) Website accessibility and brand simplicity
- (24:30) Tips for selecting brand fonts
Connect With Heather: