53: How to Create an Ideal Customer Profile

Welcome back to the Business Strategy podcast, I'm your host, Steve Coughran. Today, we're exploring a fundamental aspect of any successful business: creating an ideal customer profile. In this episode, titled "How to Create an Ideal Customer Profile," I'll guide you through a comprehensive framework for understanding your customers on a deeper level. From uncovering their motivations and circumstances to envisioning their dream outcome and identifying the obstacles they face along the way, we'll leave no stone unturned. By delving into external factors and starting with empathy and understanding, leaders can truly connect with their customers and propel their companies towards accelerated growth. Join me as we unlock the secrets to knowing your customers better than ever before.

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