Spring into Success: Refreshing Your Business Strategy

In this invigorating episode of "Get It Girl," co-hosts Ashley Legg and Cynthia Johnson dive deep into the essential spring cleaning rituals—but with a twist. This isn't about dusting off shelves or organizing your pantry; it's about giving your business the thorough refresh it needs to thrive in the coming months. From decluttering your workspace to revamping your marketing materials, this episode covers all the bases to ensure your business is as productive and efficient as possible.

Ashley and Cynthia share their wisdom on the importance of a tidy workspace for boosting productivity, the critical role of financial review and adjustment for sustainable growth, and the necessity of keeping your marketing materials and services up-to-date to attract the right audience. They also highlight the significance of setting and revisiting business goals to align with your evolving vision.

Listeners will come away with actionable insights on organizing their physical and digital workspaces, strategic financial planning, updating their professional presence to reflect current offerings, and the importance of goal setting and adjustment for long-term success. Join us as we explore how to declutter, reevaluate, and refresh your business practices to set yourself up for a year of remarkable achievements. Whether you're fine-tuning your service offerings or aiming to connect more authentically with your audience, "Spring into Success" promises to be a source of inspiration and practical advice for entrepreneurs at every stage.

Podcast hosts:

Cynthia Johnson

• https://cynthialive.com
• https://amzn.to/3BKrcLl
• https://www.instagram.com/cynthialive/
• https://twitter.com/CynthiaLIVE
• https://www.linkedin.com/in/cynjohnson/
• https://en.wikipedia.org/wiki/Cynthia_Johnson_(entrepreneur)

Ashley Legg

• https://www.leggday.com/
• https://www.ashleymarielegg.com/
• https://www.instagram.com/legg_day/
• https://www.linkedin.com/in/leggdayfitness/

Transcript

About the session

The transcript is from an episode of the "Get It Girl" podcast, where the hosts discuss the topic of "spring cleaning" for businesses. The conversation revolves around the importance of reevaluating and refreshing various aspects of one's business, including workspace organization, finances, marketing materials, product/service offerings, and goals.

Hosts

Ashley Legg, Co-host of Get It Girl podcast

Cynthia Johnson, Co-host of Get It Girl podcast 

Agenda

The hosts discuss the following topics:

- Organizing your workspace

- Reviewing your finances

- Updating your website and marketing materials

- Evaluating your products and services

- Reviewing your business goals

Takeaways

Takeaway 1: A clean workspace can significantly increase productivity.

The webinar touched on the importance of having an organized workspace, emphasizing that decluttering your space can lead to increased productivity. Ashley mentioned that a clean environment allows for more efficient work: "A clean and tidy space that's refreshed really does increase productivity... when you do have a clean environment or a refreshed environment that's clutter free and all that jazz, you are just gonna thrive because you're gonna go into your days with a little more ease." Cynthia echoed this sentiment, noting the importance of not only physical cleanliness, but also digital cleanliness: "If you're not a paper person, you still probably have a disgusting computer screen... think about the dust or the crumbs or whatever it is that ends up on your keyboard and your screen. Just wipe it down."

Takeaway 2: Regularly reviewing and adjusting finances is crucial for business success.

The webinar stressed the importance of regularly reviewing and adjusting business finances. Ashley emphasized the importance of budgeting and strategic financial planning: "I really think that this is the prime time because it's obviously tax season... it's a nice way to see my finances, to take a look at the months where I spent more... I feel like it's just so important to budget and to look at your finances from a very broad picture and then categorize it more specific." Cynthia supported this by discussing the importance of anticipating future expenses and adjusting pricing to reflect the value of services: "It is very important to at least put a projection in place so you understand, okay, this is what I spent last year. I'm on trend to do again. And so either have to cut or you can take into account something that's a little more specific depending on what you're looking at."

Takeaway 3: Updating marketing materials and services to reflect current offerings is key to attracting the right audience.

The webinar highlighted the necessity of regularly updating marketing materials and services to accurately reflect current offerings. Ashley discussed the importance of ensuring that your online presence matches your current business focus: "I still have trying to conceive coaching on my main website because that was a huge focus of mine... but that's not the bulk of my community. My bulk is women, thirty s to forty s who are either pregnant or have had kids that are wanting to create a healthy lifestyle." Cynthia added to this by emphasizing the importance of updating your professional biography across all platforms, stating, "Think of your bio as the alignment piece and the direction for all of those updates you're going to make." 

Takeaway 4: Setting and regularly reviewing business goals is crucial for success.

The importance of setting and regularly reviewing business goals was also emphasized during the webinar. Ashley shared, "It's going to come back to that term we keep saying, set yourself up for success. So if you did set intentions, goals, or bucket list items at the start of the year, now is the time to go look back at those to see if they are still relevant." Cynthia further stressed that revisiting goals regularly and adjusting as needed can help ensure business success: "You have to get through the year. You have to get into the next year. And if you're feeling at all that pressure we all feel of again, there's some cleaning that needs to be done and some reevaluating that needs to be done."

Insights surfaced

- A clean and organized workspace can increase productivity.

- Regularly reviewing finances and adjusting prices as necessary is crucial for business growth.

- Updating marketing materials and ensuring they align with current offerings is important.

- Evaluating products and services helps to ensure they align with the business's current focus and target audience.

- Regularly checking in on business goals can help track progress and adjust strategies as needed.

Key quotes

- "A clean and organized business is more efficient and a productive one."

- "If you are constantly getting yes, yes on your client calls to gain new clients, then it's time to up your prices."

- "Our number one goal is to connect, inspire, and to build a movement where you never feel alone."

- "You have to get through the year. You have to get into the next year."

- "The longer you're in the game of doing something, the better you get at it or the more refined your ability becomes and also your target audience."