SPACE YACHT - How LA's Favorite Industry Party Turned Into A Proper Brand And Label

Space Yacht is one of the most culturally impactful brands in dance music. Starting off as a free Tuesday night party in LA, they are now throwing shows in multiple cities across the US, partnering with major festivals and releasing a constant stream of hits on their label Space Yacht Records.

In this episode co-founders Rami Perlman and Henry Lu discuss how they built the brand, their passion for supporting rising talent and what it takes to be a truly successful artist in this industry.

Follow Space Yacht, Rami and Henry here:
https://www.instagram.com/spaceyacht
https://www.instagram.com/londonbridgemusic
https://www.instagram.com/hiddenhen

Join Space Yacht’s Tune Reactor show on Twitch every Mon and Thur at 8pm PST to get live feedback on your music and connect with other producers:
https://www.twitch.tv/spaceyacht

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list, book a free coaching call or get in touch:
https://www.nikcherwink.com

Transcript

LondonBridge-1: 0:00

some people just light up a room. Some people just light up a room or light up the chat or light up, you know, an interview like some people are like that. People are attracted. There's a magnetic nature. And stars are always like that no matter what genre of star you are. You know, we've both been around a lot of famous DJs. I've been around a lot of different famous type of people and you can tell. It's different, right? when I think about, I'm like literally going through my head of like, who we've really gotten behind some of the artists we're working with now who are getting behind. I'm like, Yeah, it's cause like they're magnetic. I'm like, I'm attracted to their aura

Nik: 0:42

what's up? everybody? Welcome to the Headliner Mindset Podcast. Today's guests are the founders of one of the most influential brands in the underground dance music scene. Starting off as a weekly industry party in LA, they have since grown into a full event promotion company and record label, throwing shows all over the country and helping launch and grow the careers of countless artists. This is Rami Perlman and Henry Liu from Space Yacht.

Henry: 1:08

What's

LondonBridge: 1:08

up?

Nik: 1:10

My dudes. Hell yeah. Great to see you guys. It's been a long time. Uh, this is my first podcast with two people, actually. So this is kind of cool seeing, seeing, uh, seeing both you guys up here. But, um, welcome to the show. Happy to have you on.

LondonBridge: 1:24

Thank you. Thanks so much for, for, for being here. And, you know, we've known you for a while now. I mean, from the, from the Icon days. You know, so it's, it's, it's good to see you and kind of reconnect, you

Nik: 1:33

From the beginning, man, you know? I, I, I, Got to see space yachts start from the very beginning and I'd love to start there. I'd love to hear first off What was the inspiration for starting space? Yeah. which when I remember it when it started it was like I don't know like a 50 person 80 person Party on a Tuesday night night and like a little tiny ass room in the Hollywood somewhere Like let's go back. What what inspired you guys to start that party?

LondonBridge: 2:04

Yeah, well, I, I think Henry and I were working together. We both worked at a marketing job at a startup, um, that focused on social media and marketing and, We met late, you know, in the late night, the wee hours of the night after everybody had left, I'd be like bumping house music and was starting to start my own project. I go by London Bridge as a DJ, so I started producing my own music and I'd be playing the music for Henry because, you know, We just became like, he's like, Oh, you like this type of music? Oh, I like, you know, so I'd be playing him records and stuff. And so we kind of became friends through that, just like late nights at the office talking about music. And then I think the, the impetus was for me personally, selfishly, I wanted to start something because I didn't want to have to ask questions. if I could play their shows. Like I used to be in rock bands and stuff. And I have, I had a whole other life of being an artist, before trying to really focus on DJing as an artist. So my one goal was to be like, I don't want to be begging someone to. Play. I just, that was my one goal. And then Henry had had a background in promoting shows in college. Um, and we, there was another partner. We had Ali shout out to Ali. Um, he and Ali had done a lot of, they were best friends and did a lot of kind of live music work in college together. So they had that background to your question, which is what was like the, the, the inspiration to doing it. I mean, I, I moved to LA in 2003 and Steve Aoki used to do the Tuesday nights at a place called Cinespace. So for those that are of my era, you'll remember that was the party. He would be breaking bands because like in the back they'd have live bands so bands like block party Skrillex played one of I think one of his first shows there like it was very early days and then Steve would DJ in the Front and this was before DJing was what it is now We're like the DJ's the headliner the DJ was always in the side room or whatever, but it was Steve's party So from an inspiration standpoint That party had just kind of sunsetted It became dim Mac Tuesday's and they stopped doing it and Henry and I saw kind of a hole in the market where we were Like, okay If, you know, we can start this party, for me, selfishly, I was like, I'm gonna open up every show, I'll play every show, this is how I'll kind of launch my own shit. And then, you know, we found this venue through a friend of ours, and he had just opened it, and was like, hey, come throw a party here. The first one was smashed, like, totally, like, packed, and he was like, you gotta do this every week, you know, we weren't gonna do it every week, we were like, oh, we'll do it monthly, we'll do a party here and there. So it was really the owner of that club who, like, Got us into the mindset of doing a weekly. And then as I mentioned, like we knew that a Tuesday night could work because I had always been going to Steve's parties. So that was kind of like the, through line there. And I do like, because that's like so long ago, you know what I mean? Like a lot, like the, the, the, the, the Steve Aoki Tuesday parties, like most kids weren't there or were really young when that was happening. So I don't think that that's like. Like present on the surface anymore But for me when I think about the DNA of this party I feel like we are in the lineage of those people who threw the Tuesday night parties and and there is a connection You know what? I mean there so So that's kind of a long winded way of saying that, I just wanted to DJ my own

Nik: 4:58

that's cool. I never made that connection because I remember the, the Dim Mock Tuesdays. And then you guys, yeah. there was a, there was a Tuesday night where all of a sudden nothing was happening. So you guys definitely filled that

LondonBridge: 5:09

and before Dim Mac Tuesdays, like, people, to go way back, there was a place called Star Shoes. It was like an old shoe store on Hollywood Boulevard that got converted into kind of a small little bar. And it was like, The Maroon 5 guys right before they blew up. It was like their whole crew. So that was the first Tuesdays I'd go to were those Tuesdays. It was a kind of a different scene. Um, so I think Tuesday night, look, Tuesday nights are for the party heads, man. Like if you're out on a Tuesday night, that means you're serious about, you know, nightlife and going out. And so that, that definitely

Nik: 5:38

And, and, and you guys, it wasn't just the party heads, but you guys really, I really saw that as like an industry party. It was like anybody that was involved in the industry that worked in the industry in some way, man, it was the managers that were coming out. It was all the producers, all the kids from icon. So how did it become like an industry party in that way? It was that, was that intentional or was that just, that just happened organically? Yeah.

Henry: 6:05

like the roster of the first party. You know, it, you start with the first two hundred people you invite, which I think at the time were kind of people we were either working with or working for. Or people we had seen through just a few years. Like we were all going out all the time and I don't, I don't think any, any of us had any shortage of partying. So, I suppose we kind of had our little mini Rolodex of our, of uh, you know, I guess scene kids, if that's the word for it.

Nik: 6:33

Yeah. Well, first off, I, I love what you said, Rami, about like, you know, you wanted to just, you wanted to play shows. You didn't have to depend on other people. Right. So you just fucking go out there and make your own thing. Right. Uh, I think that's so cool. And that's a great, uh, You know tip for maybe other artists that are out there that aren't getting the slots that they want or Playing the shows that they want or maybe there's no fucking shows in your town that are happening

LondonBridge: 7:00

Right. Right. No, right. And I, I think in, in a place where there's no shows happening, I think you have the best opportunity, especially if you have a clique of like your best friends who are all interested in the same music. And that applies to anything. It could be hip hop, country music, whatever. It's like, if you know that you have like, you know, 10 friends who are interested in the same thing, those 10 friends invite, you know, two people, you, you got a little party going.

Nik: 7:21

for people that are maybe considering throwing their own party and wanting to kind of get into that game. What allowed you guys to be successful? Like, specifically, like, how did you market your parties? Is it like? Text messages, emails, like, how does, how do you get people to come to a show? Right. And even just artists that aren't promoters, like you are a promoter. Remember that like you are a co promoter of that show. When you get booked, it's not just up to the promoter to promote the show and get people through the doors. You need to be doing it too. So you should have your promoter hat on and be thinking that way. We got two fucking of the best promoters in the world on the podcast right now. So let's break it down. How do you promote a show? How do you get people in the fucking door?

LondonBridge-1: 8:03

Henry,

Henry: 8:03

Uh, you know, it, it, it's, it started, it's, it's gonna sound so weird saying this on air today. But, uh, at the time, you know, having a Twitter and having an attitude and being a brand with, being a brand with an attitude was a relatively kind of, you know, Rare thing. And it's going to seem so commonplace now, but I think we were very, it came from a place of like, Hey, like a brand is a living thing and you. can let it have its own voice. You could love it. Let it have its own identity and way of going about things. And we kind of always looked at it that way. So, you know, it's the, it's the way that maybe a producer out there might, like they might have a different persona once they take on, you know, take the stage. Um, and that's totally fine. And we went about it in that kind of realm. And it, it it had its own spin, you know? And I think as a, I'm glad you brought up what you did about like how, when you're being booked, you're really, it's less of a, you know, client vendor relationship and more about like, Hey, you know, you're on this show. This is as much as your show. It is, is mine. And, and, and the way you're, you're characterizing it, it is a partnership and you'd be surprised, like. Not everyone feels that way. And I think, you know, and I'm glad you brought it up because it's like the artists that do think of it that way and do think of their audiences as like, Hey, I'm using this platform as a way to grow my own voice, but also for me to deliver to the stage that I'm going to play for an hour and a half, whatever it may be. And the ones who do take advantage of that and think of it that way are going a little, little further. And I think that's great. a little akin to how we took it to every time we got the opportunity to use a venue for five hours, you could do it and hope for the best or you could try to portray, you know, the sense of community through your messages, how you dress, the music you listen to, um, you. know, The links that you click, even, all those little bits and pieces and the way we kind of acted, I think, add to the sense of community and. the flyer. Yeah. Yeah. every I used to There was this old mentor of mine that said, Everything is a brand. Kind of a weird way of He said it kind of in a weird way, but like, I think what he meant to say was like, Every little detail communicates a brand. And you'd be surprised even The way you walk, you know. So Sure.

Nik: 10:37

it. We can't have that conversation before we have the conversation about branding. Because this is where most artists really fuck up is they're like, okay, cool. I made music now. How do I market it now? Let me go get it out there. Let me go put, let me go put it out. But you're skipping over this really important step. I like to look at it, you know, whether it's the, whether it's the show. Whether it's your music, that's the product that you're selling to the marketplace before you go out and you try to sell it in a very oversaturated marketplace where there's a lot of other people selling the same shit, you got to put it in a package that is unique in some way that is going to turn heads and that's going to have its own little special flavor, you know? So I love that. Like, yeah, before it comes to like, did you use a newsletter or a text thing or whatever, like social media strategy. Like, what the fuck are you selling in the first place? And, what you were selling, Yeah, you were selling some fucking attitude on Twitter. I remember, back in the Twitter days, I used to follow you. There was always some crazy, funny, ratchet shit, you know, being talked about, right? But, that was the vibe, it was a vibe. You know, you guys even had like, The pizzas, you guys would bring out pizzas, there was, there was a thing, you guys had a thing, you had a brand, you had an attitude, you had a flavor, you had, you had something special and unique, that, okay, now we can go market it, right, and that, I think that's the real important piece that a lot of people are missing, what the fuck, what are you, what are you selling and why is it interesting, why is it different,

LondonBridge-1: 12:05

No, and by the way, to that, it's like, that's our daily, um, I'd say initiative is how do we, how do we communicate these different things that you talked about, you know, and it's different nine years later than it was then, but the spirit is still the same. Um, and so how do you rope in somebody who now has. Much more options than they did back when we started. Um, and differentiate, differentiate yourself from the other brands that are kind of in the wings, you know what I mean? And so that's, that's what keeps us on our toes because we're constantly trying to evolve it. I mean, right now you have like everybody on the team now is doing kind of a social media challenge. So you see the content I'm making, like Tay, who does a lot of our marketing. She's like, just unlocked how to make content. Her TikToks go viral. She just had three in a row that like did over a hundred thousand views out of nowhere because of this kind of all of us being like, we need to study this because the flyer and the ratchet tweets, um, and even some of the text messages that used to work, we, we need to kind of step into what's happening now in order to kind of stay afloat, not afloat, but stay relevant rather, or at least be able to communicate the stuff you were talking about in a way that is, you know, Current to this crew because you know 2015 is not 2024 and we started in

Nik: 13:14

changes so, so quickly too. It's like every fucking, you know, six months. Every three months, it's, we're in a different place.

LondonBridge-1: 13:21

Going back to the brand question that you you kind of mentioned where it's like you got to start with the brand It's like the brand That really is like a soul searching endeavor. Because if you're like an artist, you have to be real with yourself. Like, what, what is different about me? You know, what is it, is it the music itself? It's, it's very hard to be the type of artist that can just be on their music. You know, it's very hard to be a Skrillex. It's very hard to be a Fred again. Those are top tier producers. That's like the best of the best. That's like the 0. 5%. The rest of us are not that. So then what do we do to convince you that you should either follow me, listen to my music, come to my show? And that In lies kind of the soul searching. And by the way, for those listening, who are either just starting or even a couple years into this, It doesn't come overnight. Like, you gotta whittle it away. It's like a statue where it's like, there's a piece of marble, and you gotta chip away to get to, you know, the David. You know what I mean? It's like, I think that applies to this. And, um, and I don't think it ever stops. I don't think it ever stops. So it's like, I think John summit is a great example. Um, you know, he made some really fun, like TikToki videos in the early days to help him kind of move along, um, and used, you know, deep end, which is like, um, like, uh, a TikTok vocal to do that, but then now once he got Kind of out of that, he then created his whole brand that kind of doesn't have anything to do with that. You know what I'm saying? Like John Summits brand is now a very refined, larger than life thing that he couldn't do before he was famous. And now, so you know what I'm saying? So what I'm saying is the branding never stops. It's being a brand is always evolution and you must evolve in order. I mean, Tiesto does it through the collaborations he does, right? He's been around for, you know, Fucking 30 years, the music has evolved, but his evolution is always like, who's the hottest producer? Great. Let's get them in the studio. I'm going to connect with them and, and, and move, move along that way. Shaq is doing that right now as well. You know, he just did a whole summit of dubstep producers. It's like two days ago, they were all posting it like 80 aliens. I forget who else was there, but it was like a bunch of, Oh, Benda was there. Um, you know, cause he knows he's like, Yeah, I DJ I'm Shaq, but like, I'm going to fucking surround myself with the best of the best in order to be as relevant as I possibly can. You know, right now. So I think that that's, you know, back to like this, the people just starting out. It's like, do you like dogs? Are you really into peanut butter? Are you like, what are you about? And express that and weave that into kind of how you're marketing this stuff. So

Nik: 15:46

and trust us like that's, that's the stage that you're at in that moment and it's going to grow. It's going to evolve. You're not going to be the same person you were, you know, a year ago and you just got to keep unfolding and keep exploring, right?

LondonBridge-1: 16:00

a hundred percent.

Nik: 16:01

you, guys have definitely, uh, Unfolded, quite drastically over the last, you know, 10 years. It's been, what do y'all have going on now? Cause there's like, there's, you guys are doing shows in other cities. You guys have a label now, like what's the whole landscape of space yacht look like these days?

Henry: 16:18

um, these days? you know, it's, it's weird. We kind of psych ourselves out on it, but like it's, it's kind of the norm to have eight shows a month, I'd say, on average. And we try to make them very special. But this, this year, I think is the first year where we really felt like our label has really caught up in terms of the energy of which we put our, of which we put our time and. it's Almost accidental, but it's very in line with like the first year of like, we really wanted to create a platform to put like artists on in our own way, in our kind of spicy or alternative way. But, uh, it's, it's enabling to us to like sign a kid from South Korea that makes base house or like a dubstep kid from Belgium. It's, you know, when are we ever going to get a chance to book them on a show? It's, It could happen, but it's gonna, you know, take a long time. But the fact that we can do this all online on, you know, it used to be Twitter. Now it's kind of like Instagram. So be it, right? But to be able to do that and, and stay true to that mission, um, has been such a kind of a relief, but also it's opened a whole new avenue of business and creativity for us.

Nik: 17:29

And that's something that I really love about. What you guys are all about is you guys put people on like you guys have helped really grow people from the start, you know, and cause there's, there's, you know, there's a different, there's a different ball game, uh, that's being played out there of, you know, just labels and shows that are like, they're just the fucking big guys. But, you know, coming from icon where like our, we were at artist development program. Like, obviously we had a very synergistic relationship where we were helping people. Create the artistry and the music you guys were oftentimes the ones that people would play their very first show at and then you Guys would also really do a lot for artist development, you know So first up I just I just want to send some praise and some acknowledgment over to your way because you know You guys have really affected the lives and careers of countless artists at this time I'm sure so many people look back and they're like, yeah space yacht really helped fucking put me on so

LondonBridge-1: 18:23

Thank You

Nik: 18:23

You know, yeah, I just I love that. You know, I think we're kindred souls in that mission

LondonBridge-1: 18:27

No, and that is that, that space that we play in the kind of like first show or kind of like shepherding of new talent to try to get them kind of to level up it. That is what it is at the core of our brand. You know what I mean? Even though we'll do big shows at exchange or, or, or do festival stages and have kind of these bigger, uh, Shows the DNA of what we do is, is we wanna find an artist that you've never heard of that blows your mind, you know? And I think to Henry's point with the label, we're now able to do it in a different way where it's like we can put like, so last night great example. We, we put out a single by this group called Trip Box. Big fans of theirs. They've been playing our shows. They've play the opening slot. Uh, and then they put, they put out, we put out their record last week and then they played our show last night. And it was really funny. We put them as direct support and one of the guys came up to me, he's like, Hey man, like. I didn't know like we can get like a bottle and like beers and stuff like that. We've never had that. And I was like, yeah, because you've always been the opener. You get drink tickets. Now you're fucking one of the big boys. You get to have your own bottle. And he's like, man, like, he's like, that blows my mind. And I was like, well, get used to it. Right. You know, like, so, and that, so that was like a great. We have been along here with these guys. They're still, you know, coming up, they're still trying to earn their stripes. But at the same time, you can see the progression even just through our universe that it's like, yeah, no, they're worthy of being direct support. And they smashed it and they had their, all their homies out and it was amazing. So, we take a lot of pride in that. We take a lot of pride in seeing people on the Coachella lineup who played their first show with us or EDC lineup. Any of that, that is something that is real that we see a lot of. Um, and you know, you'll look at the EDC flyer and, you know, We'll be like, yo, we've booked half these people when nobody knew who they were. Um, so that really is what the brand is about. Obviously, Henry and I have lofty goals. We want to be as big as possible as a brand, but it always kind of stems from that. And I will say, like, we haven't mentioned it yet, but for your listeners who, who are interested in kind of connecting with us, we do a, we do live streams twice a week. Uh, they're called tune reactor, Henry and I listening to music for two hours. And we actually sign a lot of the music, about 90 percent of what we signed to our label comes from that show directly from Twitch. And a lot of people who were. Booking on our shows, we're meeting through that show as well. So that's kind of like become another part of the evolution of space. yeah. Kind of back to like, you know, where we're at now as a brand versus 10 years ago, I think the Twitch of it all and the ability to connect directly on our live streams is, is really, uh, helping to kind of shepherd in the new kids who were, who were, or at least it's a discovery engine to find those new people who we want to put on the label, you know?

Nik: 20:51

it's so cool because I'll see artists that I know out there posting clips of you guys like listening to their music and they get so fucking pumped. They're like, Oh, Space Yacht like shattered me out or they listen to my song or they gave me some good feedback. And that's such a, uh, you know, what you guys are doing is you're, you're adding, you know, Even more value to the community. Like you're already adding value to the community by saying, Hey, we've got these shows and we've got this platform. but now doing that as well, doing these tune reactor things, it's just, you know, I have this conversation a lot, but it's just, how are you adding value to the community? And that's a, that's a really cool, beautiful way to do it. You know, even if you don't sign them, just giving people the time of day to have their music be heard and get some feedback. Like that's invaluable, you know, especially for a young artist. That might be the first time. They're ever having their song, you know, played and really heard and listened to by anybody. So it's, uh, it's pretty rad.

LondonBridge-1: 21:38

I think you're, I want to touch on that. How are you adding value? I think applies up and down the spectrum of whether you're an artist or someone who wants to throw parties or whatever, or a designer or a graphic designer. It's that's the big term we use. It's like, what is the value here? So fine. So you have an unannounced lineup. Great. What is the value? Is it the value because it's a 5 ticket or an RSVP ticket, or is the value that You're there and fucking this huge artist showed up out of nowhere and you're like, Oh shit, right? So no matter what show we have, we have to decode what the value is. So that when someone gets there, they feel like they got, they got their, either their money's worth because it was something that was, you know, affordable or, they paid a 20 regular ticket, but then we're, their minds were blown. Cause they saw someone they didn't expect to see. Or. Exposing them to something new that they haven't heard before that, like, will also blow their minds as well. So I think that the the term value really is important throughout, like, the entire chain of of our universe, you know?

Nik: 22:36

Yeah. Or they got free pizza in the middle of

LondonBridge-1: 22:38

Or they got free pizza,

Nik: 22:39

I don't know if you guys still do that. But that was like

LondonBridge-1: 22:41

We do. We do.

Nik: 22:43

hungry producers were so pumped on some free Domino's in

LondonBridge-1: 22:47

Yeah, no, we're gonna, you know, you know where

Nik: 22:49

that. you guys

LondonBridge-1: 22:49

we, we, we do You know where they, they go crazy for it is in San Diego. We have a show in San Diego tonight and that's like, right now, the pizza capital. Like, people go fucking nuts.

Nik: 22:58

It's so good, dude. So good. So I, I want to know, obviously, you know, the music comes first as you guys are doing these tune reactor shows and you guys have your, your label, you know, and you guys are looking at an artist, um, obviously, you know, listening to the music, right? Music comes first, but besides the music, what inspires you guys to really get behind an artist and support them?

LondonBridge-1: 23:23

I mean, I know for me, it's, it's, it's who they are as people. TBH. The people we get behind are the people who we fuck with as people. You know, if I look at the things that we've really bent over backwards for, it's like, they make dope music, they have a dope outlook, It's different, but also like, we'd want to hang out with them. You know what I mean? And that's for me, I don't know if that's the same for Henry, but for me personally, I look at the people that I get behind who I really care about, It's because I care about them as people, you

Henry: 23:51

Yeah. I was looking for the words to say pretty much the exact same thing, but like, as an artist, you, you know, take that as a counterpoint to like someone who built an audience. And sometimes we all get this reaction. It's like, you look at what they're doing and you're like, really, you know, you built a platform to do that. And so we're kind of, it matters that that energy comes from a very real place. So,, I think it goes to say that it matters the stats you take in the world. And not trying to make it political, but like what the value you bring to the world, the message that you bring to the world and the way you kind of carry yourself is something we always love to talk about. Like before we sign an artist, before we book an artist is like, is this person just cool to be around? you know? is this, this is person add this positive energy into the world and add this sense of attraction. and and honestly, I think the artists that take off have it, whether or not they're working with us, they're just, they're just that. Right. And they, they attract people who want to work with them, um, in kind. So I think that's where it's at.

Nik: 24:54

let's go a little deeper into that. Like, what is that? What are those qualities?

Henry: 24:58

I mean, if I broke down an artist that I'd be happy to see them grow is, is I think someone who's willing to nurture the space in between. So it starts with the space in between us as promoters or bookers and the artists, uh, someone we booked and someone who can nurture and. build that space is most likely going to be qualified to do that between themselves and their audience. And how do you build that is like, you know, yeah, you're right. I mean, that's such a good question. Cause like you start with a song and you start with a cool night. And in between, I think, you know, the human element is, is what do people like to say? It's like, it's an, an, an amassment of collective memories and a collective experience and shared experiences. So. Yeah, I don't know. I mean, this is a long winded answer to maybe a simple question. But, I think Rami, you might probably have better words for it.

Nik: 25:55

Yeah.

LondonBridge-1: 25:56

think, it to get touchy feely, some people just light up a room. Some people just light up a room or light up the chat or light up, you know, an interview like they, like some people are like that. People are attracted. There's a magnetic nature. And that, I think that's always stars are always like that no matter what genre of star you are. You know, we've both been around a lot of famous DJs. I've been around a lot of different famous type of people and you can tell. It's different, right? It doesn't mean that they're necessarily good people, but I think for us, when I think about, I'm like literally going through my head of like, who we've really gotten behind some of the artists we're working with now who are getting behind. I'm like, Yeah, it's cause like they're magnetic. I'm like, I'm attracted to their aura and point, express themselves. You know, show themselves like they're a brand without thinking about it. You know what I mean? You know, obviously there's thought of it, but like, there's just, some people just have a magnetism and I think I, it does start with the music. Cause the first time we'll get exposed to these people is through our live streams and it starts with the music. So. Often times it'll be like, Well shit, we know nothing about this artist. Oh, the music hooks us in. We're like, oh shit, there's talent here. Let's learn more. And that's where Henry and I start to figure out whether we're like really getting behind someone or whether it's like, this is great music. We'll sign it, but we're just going to sign it and we'll put them on shows. But it's not as deep as some of the other relationships that we've had over the year. And I really do think it comes to that, like magnetism. Um, where it's like, undeniability.

Henry: 27:17

want to zoom into that is that it's almost an and criterion where you need that, aura and the music. And I think. a lot of artists growing or coming from a different space, whether there's a lot of celebrity DJs out there, there's a lot of DJs who are trying to build their celebrity, right? You kind of need to be working on both, right? Because at scale, at the long term view of this, at the, what do you call it? The nine, nine yard, nine mile view, whatever the, the analogy is called is. You're gonna be in the public eye. And whether or not you like it. And I think a lot of it is how you handle it. How you, you know, play the room, per se. So I really encourage people to think of it as an and condition. it's not or. Or it can be or for now. But it ultimately needs to be an and condition.

Nik: 28:08

you can have a really magnetic personality and shitty music.

Henry: 28:12

Yeah, yeah,

LondonBridge-1: 28:12

uh, uh, that too. No, that too, and

Nik: 28:15

not gonna get that far. Believe me, like, I can, I can work a room. You guys love me. If I had good music to give you, you'd fuckin sign me. We get along, we're friends, right? But, I don't got the tunes, right? So, you gotta, you gotta, you gotta do that. I think, I think, you know, It really is energy, right? It really is. What does the energy, what kind of energy does a person have, right? And I think what a lot of that boils down to is authenticity where, especially in LA, you know, like I even noticed this in my, like my kind of younger, earlier years where there's, you know, there's, there's so much energy in that city. There's so much energy. When you go to a show and there's certain clicks and there's certain people and like you want to be Around like the cool kids and like you can sometimes feel yourself get pulled into that, right? And and then it's like oh who do I need to be to be accepted by these people to get into? You know this next level of my career and that's where you get fucked up, right? It's when you Actually really know who you are and like no, this is who I am. This is this is what i'm into You This is what I like, this is my style, this is my vibe, this is my energy, these are my beliefs, and I fucking own that. I don't care, you know, I'm not trying to I'm not trying to be anybody else other than I am. And I think it's the people that have that sense of identity of just like, yo, this is who the fuck I am. Like that's felt, you know, and we're when we are around people like that, that's really attractive. It's like, yeah, this person is just, they're just super authentic. They're comfortable with who they are. And it's almost like disarming. Then it like, it makes you, you know, Like, I don't know, it's a, it's, it's a really interesting, like, nuanced subtlety, but I, I've definitely felt it, I've even felt myself slip in between those types of energies as well, where like, you know, like I was saying, I've been in certain situations where I'm like, oh, I don't, I feel like I have to maybe be a little bit different to kind of fit into these people, especially when I, when I was younger, now I've, I've thrown every single fuck out the window. I don't

LondonBridge-1: 30:09

heh.

Nik: 30:09

Like I am, I am who I am. Like I show up and I'm me, you know what I mean? But I always say like, you're either. You're either the kind of person that, you know, when you walk into the room, you get affected by it and you adapt to it. Or you're the kind of person that when you walk into the room, you change the energy of the room. You know, you bring the energy to the room. And you can only do that when you're super fucking locked in to who you are. Yeah.

LondonBridge-1: 30:35

be a downer, but it's like, also, Not everyone's going to make it in that way, right? So every, someone can be exactly what you're saying. Be authentic to yourself to be true. You might be wrong place, wrong time. You know, you might be 10 years late on that energy or, you know. So It's like, it's, it's, it's interesting cause it's like we give advice and we talk to artists about like, this is what you should do and this is whatever, but then there's always a caveat which is like, and it also might not work. You know what I mean? Like not everyone might not even be attracted to the energy that you're putting out. And no matter how confident you are. Right. So It's like, but if you don't play by those rules and you don't be authentic, you're, you're never going to have the chance. Everyone can sniff out. people who are like, putting on a face, you know?

Nik: 31:15

Well, and also like the worst thing would then to also be inauthentic and to kind of have to wear a mask and try to pretend and be somebody that you're not and then actually start becoming successful and then you have to just wear this fucking mask all the time and not actually really fully be yourself, you know, that's, that's not, that's not winning,

LondonBridge-1: 31:32

Well, unless you're Marshmello or Daft Punk, that's, you know. They won. They won.

Nik: 31:36

wear a, like, literally wear a mask. I, I, I, I mean, I mean a, a metaphorical

LondonBridge-1: 31:41

Totally. No, no. I feel you I feel you. No, and it's hard to do. It's hard to keep that up. You know what I mean? I'm sure people have, but it's like, I feel like people sniff it out, you know, if you're authentic or not. I feel like it's very easy to sniff out. But,

Nik: 31:54

I think you're onto something though, like it creating the, brand that is so disconnected from the person where it's like, it is a masked brand. It's like, all right, well, then you don't really have to worry about your personality anymore. Like, there's literally a character, an avatar that like, you know, you're, you're building and totally different approach. But at the end of the day, though, still like You still got to run your own business. You still got to have relationships. You still got to have a team. Uh, you still got to navigate the industry and, um, you know, being a good person and being a confident person is only going. to help you in that process.

LondonBridge-1: 32:28

And by the way, to your point about the team, it's that magnetism that attracts the team to you, you know what I mean? So it's like, that's why the agent approaches them or the manager approaches them when, when an agent or manager approaches an artist, don't get it twisted. They, they have some sort of ego thing going on. Like I need to work with this person. Like that's, what's driving those people. They might see dollar signs. It could be that, but it's like, I think that is like, um, to, does this whole discussion about. being authentic, being magnetic, being like a presence in a room. That's, what's going to get you the team. You know what I mean? That's, what's actually going to make people come to you because you also like shifting a little bit, but I think important to this is like, everybody's always like, I wish I had an agent or I want a manager. Like it's the biggest mistake that an early artist can make is like, be focused on any of that shit. You know what I mean? Like that shit has to come to you, not the other way around where you have to go try to get it. And so again, it goes back to that authenticity, that, that thing that Only you can bring, whether it's the music or just who you are. We're both, honestly, it's both, but

Nik: 33:25

Yeah. And at this point, I mean, you guys have seen. Countless artists really go from zero to 100, right? You've seen a lot of artists that have been able to navigate the industry, build great careers, you know, and really, get to that next level. Uh, you've also seen a lot of artists that have probably tried and haven't done it.

LondonBridge-1: 33:45

yeah.

Nik: 33:46

So What else besides that authenticity and that magnetic energy, what else is it that you guys see are some of the common, you know, characteristics, that it takes, you know, for an artist to, to really get to that next level and actually really do this thing?

Henry: 34:02

The common characteristics, I'm going to rattle off just whatever comes to mind. I think, I think tenacity and, and, and maybe the flip side to the word tenacity is a little persistence. I think, uh, what's the word like nim, nimbleness. So that's in reaction to kind of like things change all the time. There's new trends, there's a way to sniff out what's kind of a fad. And there's, you know, ways to kind of execute your piece of music in a way that's creative. For example, take. You know that guy Jake? Golden Hour Jake? Like, he had a very creative approach in putting out his track. It was like, he was so relentless. He was like, I'm gonna play this track in every setting in the world I can and put a TikTok out. That's only something that could happen in 2024. Or 2023 at the time. It was very today, it was very nimble and reactive to like, The conditions of his, you know, modern day existence. So anyway, shout out Jake. I don't know him, but, um, I definitely know The way he rolled in terms of like marketing his music. I think talent is, is way high up. There is very important to be, um, talented and it can be a learned skill. I don't, a lot of people say, Hey, you got to just have it or not, but I actually think, you know, technical knowledge and music can be a very learned and refined skill. What word goes for like magnetism? I wanted to tee up What we just brought up in terms of like being able to attract. I think it's a very important thing. You know, while you guys were talking about attraction, it also made me think back to like how we portray our marketing. It's like we like to avoid pushing as much as possible. And instead, say things that attract, say things that make a community feel seen and heard. Um, and I think, uh, I think that magnetism is. very important.

LondonBridge-1: 35:50

Yeah. you know, it's a term that's used a lot in basketball is irrational confidence. You know, someone who gets on the court, you know, who gets on the court, who's like, you don't, you shouldn't be taking threes. You're a bench player. You know, what are you doing? It's irrational confidence. And I think that, that. It doesn't mean that it's brash or that you're loud, I don't mean it like that. But it's this like, inherent, you know, uh, I think relentless, Henry used that word, that's the word. This, this like, I'm gonna fucking do this shit. You know, good, good example, like, right now, like, WarnerCase, this is a guy I've known for 10 years, I met him early on. I was just checking out his shit, and I'm like, This motherfucker's touring right now. He's killing it on Spotify. This is all him because he's been relentless. He hasn't stopped. And he hasn't let things stop him or trends. He's doing his own music. And I, and I see that. And I look at that and I'm like, that's what it takes. Will he be a Coachella headliner? I don't know, but he's definitely farther along than he was than when he started. And when you watch him, you're like, no, he's him. He's doing him. There's nothing put on here. It's real confidence. He loves his music that he's making. He's doing, you know, he he's doing his tour where he's doing a lot of rooftops and like, Random cool places. It's not just a club tour and to me. I'm like that's dope man That's different that gives you a that differentiates you from another DJ but it is this like relentless list that he's been doing because I get his emails and stuff I've been getting them for almost 10 years. I'm like This shit's working now, like, I, I, and, and it's more pr it makes me feel good when we say this, where it's like, just work every day, grind every day, don't stop. Like, that shit is real, if, if you do it. Because, think about it, most people don't do it. People give up. And even if you're still making music, I guarantee you, if you're still in the same place you were before, you're not working hard enough. It's, you have to have this Kobe, Mamba mentality. To do it in the way, you know that sports people do it Like you have to be that way in entertainment whether it's music or or whatever and I think that's honestly like henry and I like back to space out It's like we take this shit personal and that's why we work every day like even on the weekends. It's like You know, we might not have our team meetings on the weekends, but like, I'm definitely like booking shows and do it, you know, and try, because like, I have this thing where it's like, if you stop, it will stop. You know what I mean? It's like, it's almost like a thing where it's like, you'll, you'll say to yourself, man, I'm so tired. Like, I just, I wish I had a day off or whatever. And then you have the day off and you're like, shit, I'm not working hard enough. Like that's literally like kind of the, the nonstop. Like you can't, you can't, the grass is always greener, right? It's like, if I'm sitting on my couch doing nothing on a Saturday, I'm like, I'm not doing it. I should be doing, this is a waste of time. Why are we, you know, why am I not helping to push this forward? So I think you have to have that mentality as an artist as well, where it's like, and I see this in the artists that are killing it for us, these new ones that we're getting behind. So like, shout out to Crumpet, shout out to Wes Peer, shout out to John Jose, House Roll NAR. Those people are killing it. Pushing as hard as they possibly can every single day and I see it in their social. I hear it in the music I see it in the way that people are starting to kind of come out for them And it's that relentlessness. That's what you need. You know, if you have the magnetism magnetic personality Great. You still need to be relentless. You know what I mean? So that's, if you take one thing away from this podcast, if you're an artist or, or do anything in the creative arts, like it's, it's that daily grind that is very real and it's years, it's years. And again, back to us, like. We're almost 10 years into this thing. We are still, we're grinding harder than we've ever ground than we've ever ground.

Henry: 39:14

Ha!

LondonBridge-1: 39:15

That's a t shirt. I'm grinding harder than I've ever ground. Wow. Um, so it doesn't stop. There is, you know, I think in our heads, we have this thing where it's like, once I get to this, then it'll just be smooth sailing. Once I have this much money, once I have this, once I've, it's never like that. It's not, once you have this much money, you have this much expenses. It's the same. It's always the same money. You know, when, when, when you get to a certain level of stardom, you can fall off just like that. I mean, look, you can look at, look at flyers of old shows when you had headliners or where kids now be like, who was that? I don't know that person. You know what I mean? Like. I'm not naming names because I'm not trying to drag anybody, but it's, it's really true. You can become irrelevant overnight. So that's why that grind is still important. That's why, you know, who, who's doing it well, you know, back, John Summey, like he's always grinding and continuing to push what he's doing. I mean, they have, they're doing the Dom, him and Dom Dala have this new collab project. It's like, Yeah. that's them pushing it even further. Being like us together is even like a bigger thing. And so I respect that. And the artists, you know, You know, Skrillex, great example, like, keeping on pushing. He's aligning himself with Fred again, you know, aligning himself with all these various artists as a way to keep progressing his thing, you know? So, gotta, no matter what level you're at, you gotta be relentless, you know?

Nik: 40:28

I think we're hitting the nail on the head right now, you know?'cause this really is. One of the core pillars of what we're talking about is really entrepreneurship. This is you creating your own thing. And this is what artists forget a lot of times is like, yeah, you're not just an artist, but you're a business owner. And if you want to build a business, you need to have a relentless work ethic behind that. Right. And I mean, every single artist that I know, like when I go back and I think about, I think about Mac J. I think about. A lot of the guys from Icon. I remember coming in at like 10 a. m. to start my work day and he was already sitting there in the corner on his laptop with his headphones on. Same thing with like Sam Jaws. He would just be sitting there at the fucking table with his headphones on working on a track. I'd go work six hours, seven hours, do my day and I'd go to leave. Motherfucker still sitting there. Working on a track, like putting in 10 hours a day, 12 hours a day. Right. I remember talking to, uh, when I worked at Capitol records, I was, I was like, I was like the worst assistant in the world. I was like, so I was so fucking lazy. I was like literally the worst assistant. And I was just, but I remember seeing this guy, he was, he was an agent. He was like a Vichy's agent. He was like working with cascade and Avicii and all these guys. And he was a young dude. And I remember asking him like, bro, like, how are you, how are you so successful? And he's just so simply looked at me. He's like, He's like, I work like 12 to 14 hours a day. That was it. That was his answer. It was just fucking relentless work ethic. I remember talking to Moe Shalizi. I remember the last time I saw him, he was at Icon sitting in the back and I was just like, Hey man, like, how are you, how are you doing? You know, like, how are you? And he was just like, He's like, I, I just work. He's like, I don't, there is no, I was like, how's like, how are things like outside of work? He's like, there is no such thing outside of work. Like my entire life is fucking work. It's all, all I do is work literally, literally 24 seven. Yeah. And I was like, well, that's, you know, that's why you're the best. One of the biggest, most successful fuckin agents, or uh, you know, managers out there, and it's just like, What's the common thread that we see from all these dudes, you know, all the biggest artists that I know? It's like, a relentless work ethic.

LondonBridge-1: 42:39

Yeah. No, no, and by the way, I think Mo's a great example because I met him and he was just like, You know, he was friends with Borgor, who was like a buddy of mine, and I just, like, just sit on the couch, just hanging out, whatever, and he, he built that shit from nothing. And again, back to the relentlessness. I mean, that, that's somebody who, he's a great example of someone where it's like, He, he just did it himself, you know, aligned himself with the right people. And also was able to spot talent, you know, who was able to spot talent and also kind of brainstorm that marshmallow project from top to bottom and then take that, you know, it's Mo is a great person to study when it comes to like, you know, taking, creating a brand and working with the right people like that, he

Nik: 43:18

and that's, and that's where the home runs come in though as well, because it isn't just relentless work ethic. You can also work on the wrong things 12 hours a day, right? And work inefficiently, right? Like they say, work smarter, not harder. Uh, I wouldn't say work smarter, not harder. I would say work smart and hard. That's when you hit the fucking home run, right? Because it is having that work ethic. But also you got to have the strategy and you could just you got to be smart You got to understand understand the industry, you know what I mean? Like that's that's the other side of it too is like like, you know with that It's like I think of I think of guys like slander, you know I think of you know A lot of these dudes like even proto hype in the early days similarly proto hype worked for a fucking Social media company and he was just like he's like he was smart. He was like, yeah, I have like I have a strategy I know that he was the first one doing like Like to follow download gates and shit, you know, things I'd never even heard of, you know, so, you know, you know, Derek and Scott from slander to they're like, yeah, we're, really great artists. But we're fucking smart when it comes to the business to like, we know how the business works. And we have a strategy and we have a plan. And we're, you know, we work smart and hard.

LondonBridge-1: 44:28

Absolutely.

Nik: 44:29

All right. So. Moe, Slander, Jaws, all y'all. Someone fuckin spread the word, these guys need to get on the podcast cause we're gonna pick their brains about all this shit, so. I just, I like to manifest things, I like to just speak it into existence, uh, and just call it out. Uh, Derek, get your ass on the show, I'm gonna text you. Uh, hell yeah. What are you guys excited about right now? You guys really have your finger on the pulse of dance music. That's what I love about, uh, What you guys have done is you guys, you guys are culture creators. I've been really chewing on this word about culture lately. Cause you guys are, you guys are such contributors to creating the culture of dance music, you know, in LA and in America, like you guys have your finger on the pulse of it. Like, what are y'all excited about? You know, it's the, the scene is different than what it was 10 years ago. Um, what's exciting about where things are at right now for you guys.

LondonBridge-1: 45:21

I don't know if it's culture creators, I think it's like culture capturers. You know what I mean? Where it's like, we're, you know, cause we're not making the music, we're just kind of putting all the puzzle pieces together and that culture kind of comes out of that because people say that to us a lot, like you're creating the culture, it's like, we're kind of harnessing the culture, you know what I mean? Through the lens of our curation. So, right. So the artistry and what Henry and I do and the team is in like the curation, like who's going to be there, what is the brand look and feel, you know, like curation goes from. From the flyer on down to the lineup, you know what I mean? So I think it's more about capturing, capturing the culture. What are we excited about? I don't know, I'm excited about Twitch. I'm honestly, our, our Toon Reactor show is like the thing that is like, blowing my mind because when people come up to, um, Us in the club now instead of it being like, Oh, like I saw you play live or, Oh, I heard your podcast or now they're like, dude, I submitted music to your tune reactor thing. You said it was a bookmark, you know, and that that's, that's the thing. Both by the way, it's not just LA. It's like when we go to San Diego, San Francisco, Seattle, like We now have our tentacles in all those cities, not just from the shows, but from Twitch. So that's, I think for me and, and like, We're, we're excited. Like every day we're talking about how do we expand this? How can we stream every single day and still keep it compelling? Do, should we do new programming? Should we have more of a podcasting format where you don't submit music, but it's about music? Like we're, I think that's exciting for us because that actually puts him and I in the spotlight in a way that we're not with our brand, right? Space out as a brand. And that's, it doesn't matter. It's not one is better than the other. It's like space out to brand, but Henry and Rami. are a brand as well. You know what I mean? Or, And we're and we're individual brands on our own. So I think that type of thinking is exciting to us right now.

Nik: 46:58

what are the details of that? How, when do you guys do that and how can people be a part of it?

LondonBridge-1: 47:03

twice a week, Monday and Wednesdays, 8 p. m. Pacific, we do two hours. So it's 8 to 10 p. m. We have a link where you can submit your music. Uh, it is, it's donation based. So, so people have to pay a little bit for it, but our kind of promise is that, you know, we'll give you feedback. If, if it's not something we're going to sign, we're going to hopefully give you like. Good feedback that you can use to elevate the track. And then the other piece of it is that for those, even if you don't want to submit music, it's a great community of producers in the chat. So, you know, if not sharing live on air as you think, cause not everybody wants to do that. Not everybody wants to put themselves like me and Henry, like we'll put you on blast if it's not good, but, but our thing we've said to each other, we're like, it? can't just be like, Oh, I don't like that. Cause sometimes I'll get lazy. Be like, I don't. No, if, if, if you're paying to be on the show, we have to give you something of, of value, back to the word value, something of value in return, uh, whether it's notes or, or whatever. But, um, if you just want to watch and like, hear new music, or if you just want to kind of be in the shadows, Like the chat is really awesome because people are giving great feedback. It's not just me and Henry's feedback. It's the chat has really smart things to say. And then there's been a lot of collaborations through, through the show where it's like, Oh Yeah. I met that person in the tune reactor chat. Now we're making a record. Like that's real too. So, so I'd say for, for those that just want to Investigate the community come watch the show no pressure to submit your music, but for those producers that do want our feedback That's where you do it Also, I mean not not to toot our own horn But I don't know of a single label that has like open door A& R where you get feedback from the heads of the label like Maybe there's somebody, but I don't know who's doing that. So that's what I think our differentiator is as a label. It's not just that we put out fucking awesome tunes by, by new artists, but it's like, you're actually getting this direct connection to us. Like if, like, you can't tweet at us and be like, man, like the Space Yacht guys never get back to me. It's like, what? Motherfucker, you know where to find us. Monday and Wednesdays, 8 o'clock, just come through. You know what I mean? We're right there. so we take a lot of pride in that concept, and I want to keep pushing that even further, where it's like, you know, we've done well with records. We've had, you know, we have a bunch of records that are over a million streams. We're really proud of that, but like, Once we get like a fucking hit hit, that's when I think that all the whole tune reactor thing will also kind of level up as well. So the label and tune reactor are like totally intermingled. And so I think in terms of what is exciting, that to me is like the forefront of what Space Yacht is doing right now, you know?

Nik: 49:23

Yeah, I want to I want to acknowledge you guys for showing up as well because I know how much of a commitment that is Like doing it not only once a week, but twice a week doing two hours Like I just do I do one podcast a week. it's, like an hour I get to hop on and you know have have a fun little hour long conversation. Uh, that's a lot of work That's a lot of work and and I hope people also realize that you know that these guys are putting in work You know take advantage of it be a part of it it's, a really really cool thing that you guys are doing I don't I don't know any other record labels that are doing that kind of shit. So that's fucking awesome

LondonBridge-1: 49:49

you. Thank you. Henry, what are you excited about?

Henry: 49:52

It's crazy. You know, when we started, space out, it was the whole era of like, the toolkits are free guys. Twitter's free. Facebook's free. It's Instagram is free. It's how you leverage it. And we would have thought it could have just ended there. And that's just this whole chapter of social media. But like, you know, Rami likes to say, uh, you know, reach is freedom, right? Your, your ability to make yourself visible is a form of, it's a key that unlocks freedom. So. I'm just shocked to see how like, even, you know, 10 years later from that jump off is like, we're, we're still seeing this evolve and it's more fragmented. The bad way of saying is fragmented. The good way of saying this, it's, it's, it's democratized, you know, you have all these, micro celebrities who are just relevant to their niche and that's all they care. They don't even care about being a household name. They care about having their. first thousand really locked in superfans that are going to keep their career going. And outside of that, it's so normal now for them to be completely unknown to another side of the world. And you know what? It's okay now. You know, it's ever more okay than ever in the past because it's just so it's freeing to them. They found their key to unlock their freedom and, you know, shout out to those artists. So I'm excited to find that for Like Rami said, us as people and us as a brand together and our team, it's exciting. It's, there's, there's so many ways to cut that cake and it's, it's, it's just, it's, it keeps us going every day.

Nik: 51:22

That's cool. Yeah, I literally had that conversation with somebody just before I got on with you guys where they asked me about we were talking about like tick tock and social media strategy and they're like Do you want to be like a you know, like a like an influencer? I was like, no, you know, like I I have no desire to have a hundred thousand followers, you know but I want to like have my you know, my crew my people that that fuck with me and That are you know make sense to me Mindset and this podcast and this community. It's like, it's not everybody. It's not for everybody. My, my style and my vibe and my swag and my energy is not for everybody. You know, I'm not trying to coach everybody in the fucking world, but for the ones that are for me, hell yeah, let's rock and roll

LondonBridge-1: 52:00

Yeah,

Nik: 52:01

know, um, where, where are you guys doing shows right now? You guys expanded your, I heard San Diego, Seattle, where else are you guys throwing parties?

LondonBridge-1: 52:09

we're in, uh, L. A., San Francisco, Seattle, San Diego, Las Vegas. We did a show in Salt Lake at the beginning of the year that was awesome. So we're hoping to do more stuff there. Basically, it's like when we find good partners in these cities, that's when we're able to do residencies. Whether it's Vegas, we're there once a month. Or, you know, San Diego, we've been there, Like, every six weeks now. So, like, it's just, for us, it's been about finding the right partners, the right venues, um, and also, like, a place that is, you know, that has, has people that we can book to play the shows, you know, it's much easier, like, like, we really like to put people on who are local as well, so it's not just, like, bringing the LA people to every city, it's like, Yeah. we'll have, you know, Some people from our label, but I always want to put at least three people who are local in the scene as a way to support that community scene. So, so far it's been great, but we've definitely taken this year to kind of double down on the shows outside of L. A. And, um, it's going really well. I mean, it's definitely different. Like, L. A. LA is different than any of the other cities because we've been doing it for so long. It's almost like each city is its own build, um, and they're at different stages of that build. So like for example, our number two market is not San Francisco or Las Vegas. It's Seattle, Seattle. We have a real fucking community that we have a real crew there, by the way, that's also part partially due to our label manager, Tony H give a shout out to Tony H. He's the mayor of Seattle, and has been part of the reason why we've been so successful there. Cause he is somebody who's like. Just very beloved in that city. And so we've been able to bring space out there in a way where it's like, cool, we're going to book some bigger artists that don't normally come to the city. But then, you know, honestly, Tony helps curate those lineups because, you know, I, I, you know, we'll sit on the thing and I'm like, all right, like, who's really, you know, we're doing this. For example, like who in the city is representing that and who can we put on, who have like a crew of people who would appreciate that and would, you know, make it work for everybody. So, um, so, you know, different places are different stages, but San Francisco has been great for us as well. Um, we've, we've, we've partnered with a couple of different venues there and been able to do really awesome shows. We do a fresh start New Year's. We've been doing it for the last three years, which is a huge New Year's show. They have, You know, cascade all these different mega artists. So that's a cool opportunity for us because that puts us in like a bigger light, like those, that's like big festival stuff. And also shout out to insomniac. They've been, they've been really helping us with club shows and stages at their festivals. So we've, we've just been able to partner with. Um, some really, really great brands, great entities and people, honestly, they, people who believe in us, you know what I mean? Cause they see the value that we're bringing, which is the kind of like, you know, when I say this, it's not negative, but the minor leagues in baseball, like you have to be one of the best baseball players in the world to be even be in the minor leagues, but it's a feeding system into the majors. So when I say that about us, I'm not saying it negatively. I'm saying, no, we are the feeding ground. We are finding the best talent and nurturing them so that they can go to the majors. And I think that that's, That's kind of what all of these different cities have in a different way. It's just localized. So it's like, we're trying to do that in SF. We're trying to do that in Seattle with those people to kind of push them through our system and push them up. You know,

Nik: 55:07

Well, i'm planting the seed right now Austin is the live music capital of

LondonBridge-1: 55:11

there you go. We got to be There We got to be

Nik: 55:13

out here. There is a lot of a lot of people There's a lot of producers. I I truly feel like there is something bubbling I think there actually is a lot of untapped potential in austin I think that they've got the techno and like progressive like the house scene is like pretty dialed in but When it comes to any other fucking genre, there's just a there's there's a void, you know waiting to You Uh, waiting to come through, or waiting to

LondonBridge-1: 55:35

We love it. We love Austin. Big, we've had fun times there. So we, you're right. We should

Nik: 55:40

Come out, we'll fuckin shoot some guns, eat some barbecue, and fuckin throw some parties. Boys, let's

Henry: 55:44

go. Let's go.

LondonBridge-1: 55:46

Where's my, Where's my

Henry: 55:47

Where's my gun? I was like what?

Nik: 55:48

Let's go. Heh heh heh heh heh. Yeah, well fuck yo you guys it is so so awesome to reconnect with you both really really thankful. Oh

LondonBridge-1: 55:58

I'm ready for

Nik: 55:59

Rami's got the cowboy. Yeah, he just pulled the cowboy hat out. Fuck. Yeah, dude. Let's go baby. Let's go Yeah, we're ready for y'all. Let's do it But, uh, it's great to see you guys. Thank you for taking the time to hop on and I'm really, really stoked to see how things have just, you know, continue to grow and continue to expand. What you guys are doing is amazing. You guys have helped so many artists out there and, um, I know you're still just getting warmed up, so keep up the good work.

LondonBridge-1: 56:24

Awesome, man. Thank you so much for having us. It's been great.