103. The Rock, Pebble, and Sand Jar: Prioritizing What Truly Moves the Needle

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs
103. The Rock, Pebble, and Sand Jar: Prioritizing What Truly Moves the Needle
Feb 11, 2026 Episode 103
Jenny Suneson | Business Mentor and Visibility Strategist for Moms

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If your business feels full but somehow not productive, this episode will feel like a lightbulb moment. In today’s conversation, Jenny breaks down the classic rocks, pebbles, and sand jar analogy and shows how it perfectly explains why so many mom entrepreneurs end their days exhausted… yet unsure what actually moved the needle. Spoiler: it’s not because you’re doing it wrong — it’s because the wrong things are taking up your jar.

You’ll learn how to intentionally prioritize the work that actually grows your business (even in a limited 20-hour workweek), why busywork loves to disguise itself as productivity, and how protecting just a few key priorities can keep your momentum even during seasons of limited childcare, low capacity, or chaos. This episode is a permission slip to stop doing more and start putting the right things first.

In this episode, we cover:

  • What the rocks, pebbles, and sand represent in your business
  • Why inbox tasks and “quick wins” quietly steal your time
  • How to identify your true needle-moving priorities each week
  • A real-life example of using this framework during limited childcare
  • How focusing on fewer priorities can protect momentum and revenue

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Inside, you’ll find weekly momentum resets, short audios you can actually finish, simple prompts, and supportive conversations that fit real life.

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Episode Artwork 103. The Rock, Pebble, and Sand Jar: Prioritizing What Truly Moves the Needle 5:56 Episode Artwork 102. The Invisible Load Backpack: What You’re Carrying That’s Slowing You Down 7:25 Episode Artwork 101. Visibility Without Burnout: The Real Reason You’re Stuck (and How to Fix It) 5:59 Episode Artwork 100. Momentum Reset Recap: The Shifts That Change Everything 6:16 Episode Artwork 99. The Oxygen Mask Principle: Protecting Your Energy Before Everything Else 6:41 Episode Artwork 98. Plastic vs. Glass Balls: What to Protect (and What to Drop) 5:15 Episode Artwork 97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur 8:39 Episode Artwork 96. How I Set Revenue Goals That Actually Work for a 20-Hour Week 10:09 Episode Artwork 95. The Big Business Declutter: What I’m Ditching Before 2026 7:08 Episode Artwork 94. My Annual Business Review Ritual (And Why It Matters) 8:27 Episode Artwork 93. The Sustainable CEO: What I’m Taking Into 2026 9:37 Episode Artwork 92. How I’m Prepping My Business for the Holiday Slowdown (Without Slowing Sales) 10:01 Episode Artwork 91. Visibility in the Margins: How I Got in Front of the Right People in 2025 6:58 Episode Artwork 90. Ditching the To-Do List: How a Weekly Rhythm Transformed My Productivity as a Mom Entrepreneur 6:50 Episode Artwork 89. Why I Don’t Call Myself a Coach (and Why Mentor Feels More Aligned) 6:10 Episode Artwork 88. Visibility Without Burnout: How Moms Can Show Up and Stand Out Online with Michelle Thames 33:44 Episode Artwork 87. The Sunday Reset That Sets Me Up for 5K+ Months 5:56 Episode Artwork 86. How I Plan Each Quarter in 20 Hours or Less 9:24 Episode Artwork 85. You Don’t Need More Time—You Need a Better Strategy 5:48 Episode Artwork 84. What Happens When You Actually Give Yourself Permission to Do Business Your Way 6:57 Episode Artwork 83. The Invisible Load of the Mom CEO 7:17 Episode Artwork 82. The Mindset Shift That Helped Me Finally Go All In (Even with Kids at Home) 6:35 Episode Artwork 81. Tiny Time, Big Results: How to Move Your Business Forward in Just 20 Minutes 5:39 Episode Artwork 80. Behind the Scenes of the Made in the Margins Event 5:53 Episode Artwork 79. Making Space to Move Forward: Why Margins Matter in Motherhood & Business 6:37