Profitable Painter Podcast
Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice.
Profitable Painter Podcast
Transform Leads into Loyal Customers: Expert Facebook Ad Strategies for Painting Businesses
Unlock the secrets of turning potential leads into loyal customers as we sit down with Caleb Plitos, founder of Taurify, a marketing agency specializing in the painting industry. Caleb's journey from accounting to marketing is a testament to the power of following one's passion for content creation and storytelling. Discover how his pioneering work in the realm of lead generation, especially through platforms like YouTube and Facebook, has carved out a niche for Taurify, making it a powerhouse in marketing for painting businesses.
Our conversation delves into the intricacies of lead nurturing, especially when utilizing Facebook ads. Caleb draws parallels between lead nurturing and dating, emphasizing the importance of patience and personal interaction in turning leads into clients. He sheds light on common misconceptions about lead quality from social media, offering practical strategies such as demographic targeting and the use of appointment setters to enhance lead management and avoid missed opportunities.
Explore the art of building trust with your audience through authentic Facebook ads. Caleb shares his insights on crafting messages that resonate, using storytelling and testimonials to highlight quality and credibility over price. We discuss the importance of positioning business owners as local celebrities through personal videos and documenting the painting process for potential clients. Rounding out our discussion, we focus on key metrics for evaluating ad success, providing actionable insights to maximize your marketing efforts in the painting industry.
This is Daniel, the founder of Bookkeeping for Painters, and today I'm here with Caleb Plitos. Caleb Plitos is the founder of Tarify. Tarify is a marketing agency that specializes in generating leads and setting appointments for painting businesses. Caleb and his team service painting businesses across the US, canada and even as far away as Australia. He also runs the Tarify YouTube channel with over 100 videos featuring industry guests, tips and tricks and Facebook ad secrets. He also runs the Tarify show podcast. Welcome to the podcast, caleb. How's it going?
Speaker 2:Thank you, daniel. It's a pleasure man. I appreciate you and everyone for having me on here. Guys, we prepared a good everyone for having me on here. Guys, we prepared a good one for you today. I want to value bomb you with as much as possible here.
Speaker 1:I don't want anyone walking away thinking I didn't get anything from that. I'm excited, let's get into it. So, first of all, how did you start providing marketing to painting businesses? That's very niche. How did you?
Speaker 2:get into this. It's a funny story. So I actually used to be in your shoes. I used to be an accountant. I went to school for accounting. I I always wanted to kind of run my own business. I did kind of have the entrepreneurial bug and I thought that accounting was one of the smartest ways I could do that, because I was like all right, listen, if I'm gonna learn anything, I think these are. This is probably the most valuable business skill that I can learn. After that, I went to go work at a firm and God bless you guys. You guys are awesome but it just wasn't for me. I was not a good fit and I knew that and my employer knew that as well.
Speaker 2:While you know, while I was kind of working at the firm first six months or so, it just I had this YouTube channel where it was my own YouTube channel. I've been working on it for a couple of years and I would post a lot of videos about you know just my life years and I would post a lot of videos about you know, just my life, like little vlogs and things like that. And I'm a big car guy. I love cars. I grew up in the Detroit area. My dad worked for General Motors. Everybody I know works for like Ford or GM or whatever. So I would go to like car shows and I would take pictures and make videos of all these different cars and things like that. So I kind of learned from that how to get comfortable on camera. I kind of learned, okay, like how to talk about stuff, how to edit, how to film and stuff like that. So I kind of was this like automotive content creator, okay. And then in you know, I was like all right. So I know I had these skills. I know I have these, these skills that I can kind of be an accountant, but it just the accountant world wasn't for me. So, uh, at the beginning of of 2022, uh, actually, this would be more, actually more like the end of 2022.
Speaker 2:I started my agency Now. I didn't know exactly that it was going to be painting companies at first that I would service, but I was like all right, listen, I have all these skills of like editing, filming content, stuff like that. Like these are valuable skills. I'm just using them for myself right now so I can kind of sell these to businesses. And I ended up using that, you know, using those skills to market for different types of businesses. They were like local businesses and things like that. I was generating leads for them and I at first, when I started the agency, it was a grind. I had to reach out to like 3,500 people just to get my very first client. So that was. That was pretty, pretty tough. But my second client ever was a painting company and we were running Facebook ads for him and we started doing pretty solid.
Speaker 2:And then from that I was like, okay, you know, I want to start making videos YouTube videos about what we are doing. So I kind of walked through. I said, hey, this is the name of the company was first choice, painting and renovating. And I was like, hey, this is what we're doing for this client. This is where we saw success, this is where we failed, this is the problem that we had, this is how we solved it. And I just tried to be as open and honest as possible. And I was like, hey, listen, this is everything we did. If you want us to do this for you too, here's a link below. You can book a call and we can talk about that.
Speaker 2:That kind of started on YouTube a couple of years ago, um, and then, from that, other painters started reaching out and then I was like, okay, like there's obviously a need here, um, and if you look up, like how to run Facebook ads for a painting company, like we're in like some of the top videos, um, so I started noticing that that was very valuable. And then at the time we were still working with, we were working with about 50% painters and then the other 50% was like other companies maybe like automotive detailers or other sort of local businesses, freaking good. So we got to focus on one thing, and I'm like I'm sure you know as well like, if you want to be the best, you got to focus at a certain thing. And that's where we said, okay, you know, it's, it's best if we focus on working with painting companies and that's what we're good at, that's what we specialize in, and that's kind of how we ended up here. So that is the that's the long story short, about what happened.
Speaker 1:That's really cool. I love how you shared the journey and we're completely transparent. You know, working with that initial painting business that you worked with and like and basically gave upfront value on here's what we've tried, here's what works, here's what doesn't work.
Speaker 2:That's really cool yeah, I, I think so there was okay. So one of the best marketers out there, gary Vaynerchuk, he has this kind of saying that document don't create, and that's kind of what I just tried to do and I feel that it came off very transparent, very honest and I just said, hey, listen, this is what we did, this is this is. This is if it worked, this is if it didn't work, this is if it worked, this is if it didn't work. And, honestly, like as as somebody in my shoes, as a marketer, like this stuff changes all the time. Man platforms come out with new rules, new things come out. So, like you really have to always be testing new things. Like this morning I had like a two hour meeting with one of our media buyers and we were just like testing new things for a certain client to try to get them better results.
Speaker 1:You always got to be kind of on the cutting edge of what's happening or else it's very easy to fall behind. Yeah, it's crazy how often these like meta Facebook, instagram, google, how often they're changing the rules and what makes sense and what doesn't, what works, what doesn't work? It's I mean, it's ridiculous, like you almost need, you need an expert to really guide you through what works and what doesn't work. Speaking of, you know, facebook and Instagram, if someone's never run Facebook and Instagram ads, what should they kind of expect? Like what sort of mindset should they have going into trying this out?
Speaker 1:Because I know a lot of painters that I've worked with you know a lot of times they have referrals. They get, you know, word of mouth going, which is great. That's the best type of marketing. Word of mouth going, which is great. That's the best type of marketing word of mouth. But to really grow, a lot of times it takes some outbound type of marketing strategy and Facebook and Instagram are great vehicles, but if you don't have the right mindset, I think it can be a challenge to transition from word of mouth to referral. So do you have any thoughts on preparing to make that jump?
Speaker 2:Yeah, so that is a phenomenal. Have any thoughts on preparing to make that jump? Yeah, so that is a phenomenal question and I think it's something that everybody should really kind of think about when they're making this job. So let's say that, like somebody that's in kind of a good spot for this would be, you're making around, you know, 200 to $300,000 a year in your painting business. You've got a good, a good amount of referrals and yes, like you said, like referrals are that's the cream of the crop, those are the best. There's probably not going to be a better lead source than like somebody else holding their hand saying, hey, this is my guy, this is exactly what you want. That is phenomenal and that's going to help you grow your business. However, unfortunately, like you kind of are just waiting for that to happen. Um, unfortunately, like you kind of are just waiting for that to happen, uh, it's not. Like you're actively searching out people or actively, you know, running ads or other things like that, so you can only grow as fast as the referrals come in. And also, if you run outbound channels, like you know, facebook, instagram, google stuff, like that you are, you're getting in front of these people that you wouldn't normally get in front of, and those can then turn into more referrals, so it kind of feeds the system In terms of mindset. Let me say it like this okay, the leads that you're going to get from social media are not going to be as good as referrals. I'm just going to say that it's the honest truth. They're not going to be as good as referrals.
Speaker 2:You have to think of this like dating. Okay, like you're dating, you know, let's say you, you know, you see this cute girl. Maybe you're going to the gym and she works at the counter at the gym. Think of that girl as a lead. Okay, you're not going to walk up to that girl and ask her to marry you right away, because she'd be freaked out and she'd be like who the heck are you? You're scaring me, and then she's going to run away screaming. Okay, however, you know, what you might do is you might, you know, smile at her one day, next day you might wave, maybe you'll ask for her name the next day following that, and then eventually you'll ask for her phone number, take her out on a date, so on, so on, and then maybe, down the line, you'll get married. But you can't just walk up to somebody and ask them to marry you. That's weird and you're going to get outcast for that. That's the same thing as marketing.
Speaker 2:Okay, I think a lot of people kind of expect to get a lead and then immediately close that lead on the spot, like over text, because they came in from Facebook or Google. Like there needs to be a good lead nurture process in order to actually turn those leads into, you know, sales. So I know that's kind of a funny example, but like the like, the parallels are really there and I think it really kind of kind of drives it at home. Like when you think about it like that, you're like, oh yeah, like that'd be really weird, right? Um, but some people that come into marketing and they expect uh you know somebody who sent them a message on Facebook to like, agree to a 5,000, $10,000 job. Over three text messages, like you got to go to their place, you got to shake their hand, you may have to send them emails, they may have to see you know the social proof about your company and they may have to be followed up on and then that person will close.
Speaker 2:It's not just like an automatic thing, uh, without a good, a good nurture process in place and without a good sales process in place? Um, that's why, like, our very first step for all the clients that we bring on is we got to get organized and there's gotta be a good way to manage these leads, cause if there's not, you're kind of just wasting your money. Uh, that's why we uh hook all of our clients up with drip jobs, one of our partners. Uh, a phenomenal system to manage those leads, help follow up with those leads and track what's going on. Um, I mean, obviously you are a prime example of this.
Speaker 2:Like you got to track what's going on, or else you have no idea, like what's happening. That's where the good CRM comes in place and that system comes in place, using those tools to actually track those leads and nurture them along the line. So think about this like dating, you know, don't just walk up to a prospect and ask them to marry you. That you know. Nurture them. That's. That's, that's my pitch. Does that kind of make sense? Yeah?
Speaker 1:No, I love the analogy. It's hilarious.
Speaker 2:Yeah. But it's like when you think about it you're like, oh yeah, like that would be super weird, but honestly, like that's, I think that's what a lot of people sort of expect, which is, like, you know, because they've just been working off of referrals, which is phenomenal, like referrals are great, but, uh, you know, it's just the leads sort of have to be handled a little bit differently. So just expect that when you're coming into it.
Speaker 1:Yeah, one of the big complaints that I see. Sometimes I'll get it to one of the clients that I work with or I'll see it on social media complaining about Facebook ads being like, oh, I'm getting a bunch of bad leads on Facebook and you kind of touched on this on the leads that you're getting from Facebook aren't going to be like referrals. But could you, could you dive into that like a little bit more on expectations of of what sort of leads are you actually getting on Facebook and what really what should you be expecting when you're getting Facebook ad leads?
Speaker 2:Yeah, of course. So the the cons of Facebook ads and I'll be like totally transparent about this the cons compared to like Google or something else is that the leads aren't as high of intent. But the big pro to that is that you're getting a lot of people that you wouldn't normally get. You're not just throwing your hands up and waiting for them to reach out, like you are on Google or on your website or something like that. You're not just waiting for referrals to roll in. You're getting leads every single day in the door. So it's very easy that Facebook leads can become your top lead producer for the people that are coming in. Now that's where we see a lot of misunderstanding, is where people kind of expect them to be the same as referrals and things like that. And don't get me wrong, there's a lot of things that we can do to help improve the quality of leads. Making sure that you're showing in the right neighborhoods, like we don't want to be showing ads to people who, just straight up, can't afford your services. We want them to have the money for a $5,000, $10,000 cabinet job. That's number one. Have the money for a $5,000 or $10,000 cabinet job. That's that's number one. Number two is we can kind of disqualify people on the way, so like, uh, let's say, for example, we put like a question in one of the forms that says, hey, you know what's your project timeline. If they say I'm looking to get something done in two years, we may say, hey, probably not the best fit to work together right now, or the we'll get into this a little later. But, like our appointment setters, once those leads come in, we call those leads and we qualify them over the phone. So like this is something that we work out with each business owner, maybe the radius that they operate in, or, if they have maybe like a job minimum, we may say to the prospect hey, it looks, you know, it looks like you're, you're, you're getting this done, so on and so forth. We'll have a little bit of a conversation and then you know, hey, just to let you know, our job minimum is 750 bucks or a thousand dollars or whatever Like is that okay? And then that that's a nice of different reasons that that could come about.
Speaker 2:One of them is because of lead management. That's the exact reason why we started calling the leads for our clients and we started offering appointment setting, because we noticed that a lot of our clients were. They were getting leads on Facebook. They were calling them like two or three days later and then they would come back to us and say, hey, these leads suck. I talked to them and they said they don't remember me and I was like, oh, like that's terrible what happened. And then, you know, I come to find out they call them like three days later and I'm like dude, of course they don't remember you.
Speaker 2:Like like speed, the lead is incredibly important. Like you got to call these people within five minutes. And if you're the business owner and you're hopping around from job to job, you're doing this and that, like it's probably unrealistic to think that you can just drop everything and call the lead right then and there. What if you're in an estimate or what if you're doing something? Like you know they just didn't have the time, so that's why we started offering it for them. It's kind of a nice middle ground to like if you don't have a full-time in-office admin. You know our appointment centers are working 14 hours a day, seven days a week, so like we're there when a lead comes in.
Speaker 1:Yeah, that's, that's key. I just last week I had a consult for a newer client. We're doing some budgeting for 2025 and he was he hadn't done Facebook ads before but he wanted to add that because he wanted to grow to 500,000. And so he was like I'm going to budget $50,000 for Facebook leads, facebook ads, to get leads from there. I was like, okay, great. And he had a marketing firm that he had just signed up with and I was like, okay, so how are you going to deal with the leads when they come in? How are those being set? How are those getting scheduled on your estimate calendar?
Speaker 1:And he wasn't sure. He didn't have a plan. And I was like is the marketing company doing that for you? Because it's not always a given that a marketing company is going to set appointments for you. So that was some homework he had. So I think this is like a super key thing to know about Facebook is those, like you said, when those leads come in from Facebook, it's speed to lead. You have to have a really good process If you're going to do it in your business really good process to handle those leads or work with someone like you that just handles that for you and sets the appointments for you. So I think that's like really key and I love that you are handling that for the folks that you work with.
Speaker 2:So it also kind of helps us to do a better job for them as well, because the I'll tell you, like you know I know you didn't ask for a marketing agency therapy session here, but I'm going to give you one today Uh that one of the most challenging parts about being in like our shoes is that we don't always know what's going on on the other end. If a client isn't tracking their CRM and they're not telling us what's going on, uh, we have no idea if those leads are turning into appointments, if they're making money, how much money they're making. So because we have more control over that, I can listen to every single phone call and gauge how interested the prospect is, if this is a good fit, you know, so on and so forth, and that allows us to do better advertising, because we can. We're also making those phone calls so that we can kind of understand more about what's going on so that we can kind of understand more about what's going on.
Speaker 1:Yeah, that makes sense. What are some? Can you talk to me a little bit about ads, facebook ads themselves, like what makes a good ad, what makes a bad ad, like what what? I've heard different strategies out there. What have you seen that's worked?
Speaker 2:yeah, of course. So let me tell you this Like, if you are running Facebook ads, if you're doing this for yourself, you probably got to test some different ads. You know it's probably not what you want to hear, but you can't just set in for you Get it. Your ads eventually, as people see them, a lot will tend to die out. With that being said, the best ads that we normally see are with the business owner in the ad and some sort of video, so a video of the business owner talking about what they do, maybe walking around a job that they completed or talking about their services.
Speaker 2:I want you to, when you're thinking about the ads that you are putting out on Facebook, I want you to think of it in the shoes of your prospect. Okay, talk about the type of things that your ideal prospect wants to hear. Your ideal prospect probably doesn't want the cheapest guy out there. They probably want somebody who does great quality work, who they can trust, who's honest, who has a great crew that they know is going to take care of them. They want a good, easy experience, and so on, so on.
Speaker 2:In your ads, you should be talking about the things that appeal to your ideal prospect. If you say you know, hey, this is Joe's painting, we are the cheapest people in town. Uh, you know, we smoke cigarettes inside your house and blah, blah, blah, like you're probably going to get poor quality leads. If that's what you're putting out there, you're going to get the people who don't care about that. They just want, like, the cheapest thing possible and those are probably not going to be your ideal clients. Um so, with that being said, you get out what you put into it. If you get out what you put into it. If you put out great quality ads, uh, you're going to attract better quality people.
Speaker 1:That makes sense and it seems like, um, I guess could you talk to me about this, this, this phrase? Uh, local painting celebrity.
Speaker 2:So in addition. So one of the great things about Facebook ads is that you can. You can really kind of tell your story and you can relate to people. What we try to do for all of our clients is get them on camera as much as possible. Now now, like, what we do is we get like the actual video of them talking. We do all the editing, we cut it up, we make it look nice, all the captions, but like, if we get like that, just that video from him, that works wonders.
Speaker 2:So the reason why is because if you, you know, let's say, you run Daniel's painting, okay, and you are all over your local area, hey, this is Daniel, this is what we do. I'm your neighbor, I'm a family man, you know, I, x, y and Z people get to know you and then they start to like you. So when you show up to their house and shake your hand or shake their hand, you're not just some random guy from the painting company, you're Daniel, the guy from the ad that they've seen plenty of times, that they know and that helps them trust you a little bit more. So it kind of builds up your authority before you even step into their door.
Speaker 1:Mm-hmm. And do you recommend because we had talked about what Gary Vaynerchuk recommends is to document do you kind of have the same recommendation for painting businesses that they need to make a habit of kind of documenting their process of painting houses and using that to kind of help out their marketing strategy?
Speaker 2:Yeah, so there's kind of three main videos that we start all of our clients off with. Uh, the first one is going to be a little bit more general. Hi, I'm Caleb, uh, we operate, or I operate Caleb's painting. We do work in Macomb County, michigan, and we do interior, exterior, cabinetry, um, and then just, we prioritize high quality work. We're licensed, insured. Just kind of a more of a little bit more of a general ad.
Speaker 2:That's, that's number one. Number two would be some sort of like project walkthrough, ideally showing like a before and after. So, um, and if you can even like, tell a little bit of a story, a story with it, like just a quick little story. It doesn't need to be anything crazy, but like like, for example, you know, hey, uh, we're here at Susan's house. She has this really bad problem with her exterior. Some of her wood is starting to crack and get moldy and the exterior paint is chipping. This is what it looks like.
Speaker 2:And then you know, fast forward to the after. Hey, you know, this is, we're back at Susan's house here. Look at how beautiful her house looks. We cleaned all of this up. She's very happy, she's going to have people over for the holidays and she's very excited to show off her new home. It doesn't need to be this like long story, but like painting is obviously very visual. Showing the before and after is like that's another good one too.
Speaker 2:Um, number three is going to be like our. Our third kind of recommendation is some sort of like testimonial heavy ad. So if you can get like one of your prospects to say like hey, I worked with Caleb and his team. They did a phenomenal job on my home. They, you know, my exterior was really old and outdated. Now it looks great. I like my house so much more now, or whatever, whatever somebody else says about you is like 10 times more valuable what you say like obviously you're going to say great things about your, your business, because you own it, but if somebody else says it like just like in a Google review or something like that, it just holds a lot more weight.
Speaker 1:Makes sense. So this next part. The next question is is it going to be my favorite part of the podcast? Not that this has been bad so far, it's been great, yeah but I'd love to talk about the metrics. What metrics do you like to track for Facebook or meta ads generally, and what should we focus on, because there's so much data that you can look at? What do we really need to focus on? And if you could give some benchmarks, that would be awesome, yeah.
Speaker 2:So I tried to keep this as simple as possible. When we're looking at metrics, the number one, most important thing is how much money you're actually bringing in from the ads. The click through rate, cost per lead, all that stuff none of it matters unless you're actually bringing money in from the ads. So that's number one. That's at the top of the pyramid. With that being said, at first, if you are starting off brand new with advertising, you're probably not going to be at like a 10% or 5% cost of marketing. You're probably going to be more like 15, maybe even 20. But over time, your advertising cost should be between 5% and 10% of your business. So, for example, if you make $100,000 a month, you should be spending $5,000 to $10,000 a month on some sort of marketing. That's kind of like the first big one. Next up is going to be kind of like the appointments and then cost per lead stuff like that, appointments on Facebook and Instagram of like the appointments and then cost per lead stuff. Like that Appointments on Facebook and Instagram. Every about one out of every three leads should become an estimate. So if a hundred leads come in, some people might not be a good fit. Some people might, you know be out of your service area. But out of a hundred leads you should go to about 30 estimates from that. So that's a 30% set rate. On Google it'll be a little higher, about 70 or 80. In terms of cost per lead, I'd say 50 bucks on average is a good thing to shoot for. It's going to depend on your market, who your competitors are, but anywhere between like 40 and 60, you're kind of in the right spot here.
Speaker 2:With that being said, there's one more that I think is important. It is the. If you look on Facebook, in the Facebook ads manager, there's this metric called link click-through rate. That means that people are clicking on your ads and they're going to where you want them to go. So that means your creatives, your copy, they like it enough to kind of get to that next step. Maybe that next step is filling out a form, send a new message, go into your landing page. Whatever that next step is, that link click through rate should be above 1%. That means that if you show the ads to 100 people, one or more people make it to that next step. That's kind of like the first kind of top of funnel metric. I don't want to get into like anything else, because that'll just kind of muddy the waters. But those are the simple ones to kind of look at.
Speaker 1:Okay so to recap, revenue from ads. So just what you're getting from from those Facebook ads, what jobs are you closing, what? What is the dollar amount of revenue you're getting from those Facebook ad efforts? And you said so that's number one. Then it trying to get um, if you're just starting out, a 15%, 15 to 20 to 20% marketing costs as a percentage of revenue from Facebook, but trying to get that down to 5% or 10% ideally. And then appointments that are coming in or, I'm sorry, leads that are coming in, you're setting at least one out of three, so around a 33% set rate, like actually taking the lead and putting it on your calendar. If you're getting one out of three leads on the calendar, you are good. And then the click-through rate for basically showing you the ads looking at the click-through rate of your ad, making sure that it's above 1% to ensure that the ad is effective. There was one other thing I'm missing. What was the other? Um?
Speaker 2:was it metric cost per lead. Yeah, cost per lead. I'd say about 40 to 40 to $60 cost per lead. Okay, that's, that's average.
Speaker 1:Yeah, okay.
Speaker 2:So if you're listening to this, like on the road or something, um, you know, I know this is kind of a lot of numbers here. But just to just kind of summarize, like at first, if you are spending, you're spending two dollars on ads and you're getting back ten dollars in jobs, then that's good. But you want to get to a point where you're spending one dollar on ads and getting back ten dollars, but it's gonna, it's not gonna be like off the cuff.
Speaker 1:Yeah, and I guess if you let's say you're spending $3 and you're getting only $10, and what is what are the first things that you would look at to kind of troubleshoot what's going wrong? Should I immediately fire my marketing company?
Speaker 2:So I think so, so, so. So here's what I'll say uh, I think you need to have a good, open, honest conversation with your marketing company so that they can help you, like they are here to help you and work you through these problems and, realistically, it is a partnership. You can be the you can be the best salesperson in the world, but if they're not getting you leads, then you're not making any money. Or vice versa, if they're getting you the best leads in the world, but you can't close anything, then you're not going to be making money or happy either. So, uh, I think you should have a. If you're in that situation where you're not making money, it's important to have a good, open, honest conversation with your agency to figure out what the heck is going on. Um, conversation with your agency to figure out what the heck is going on. Um, the three main things that, at least if we ever have that conversation, three main things that we look at are are the leads coming in? Are they like, actually good leads coming in? Are those leads turning into appointments? And then, are those getting closed? If, if a bunch of leads are coming in, a bunch of appointments are getting set, but they're just not getting closed, then okay, let's learn about that. Does the sales team need a little bit more training? What's going on there? Is this a sales issue or vice versa? Maybe we're getting leads in, but on the phone we're only booking 5% of those leads.
Speaker 2:Okay, what's going on here? Like, do the setters need to be trained? Do we need to loosen up our restrictions a little bit? You know, we look at each number in the funnel and to kind of pinpoint where the issue may be. That's basically like, if you're not, if you are not hitting the numbers that you want and you are not hitting good numbers, the best thing I can tell you is to look at your CRM, look at your metrics. Okay, where do the problems lie? Am I not getting enough estimates? Am I not closing enough estimates? Am I not getting enough leads? Where is the actual issue? And then from there you can further. Usually it's one of three things it's either leads, set or sales. Usually there's not many other things. It could be where the problem is. So once you see where that problem actually is, then you can kind of dive deeper into solving it.
Speaker 1:That makes sense, yeah. So basically look at am I getting leads? Are those leads turning into estimates and then are those estimates turning into book jobs, and if there's a one of those things isn't working too well. If you can fix that thing, then it might solve your issue. Sounds like.
Speaker 2:Yeah. So like, for example, if you are getting, if you're getting a good amount of leads and you're getting, you know you're closing a good amount of them, but you're just not setting enough appointments. If you can just fix that number, like if you can set 5% more appointments by maybe hiring a setter or training you know your admin a little bit better than just having better speed to lead like that helps all of your other numbers like tremendously. Like just fixing one of those variables like really cranks up the volume on everything else, on everything else.
Speaker 1:Nice, Cool.
Speaker 2:Do you have any other tactics, tips, strategies for Facebook for painting business owners that we haven't talked about so far. For the most part, I think we've kind of gone over a lot of the Facebook, instagram tactics and things like that. I guess the last kind of thing that I will say is paid advertising. You know, facebook, instagram, google, all this stuff it only works as good as you work it, so you got to give it a good, solid try. You know it's, if you're starting this brand new, it's going to take a little while to learn how to do it and all that type of stuff, if you're not hiring somebody else to do it. Um, just, a lot of people have this shiny object syndrome and oh, I need to hop to Angie's or I need to hop to Google, or I need to hop to this or that. Like, everything works. You just got to put in the time to make it work.
Speaker 1:Yeah, yeah, great advice. I think, definitely I'm, uh, guilty of that myself. You know, I'll try this for a while. Hop over, let's try this other marketing channel. How's that, how's that work? But you're not just getting, you're not getting any traction in the meantime and like wasting your time. So, yeah, that's, that's great advice. So where can folks learn more about what you do over there at Tarify? What, what, what do folks need to do?
Speaker 2:Yeah. So the first thing I'd recommend is go check out the YouTube channel. We have a ton of free content, free value, where we walk you through exactly what we do, how we do it, our successes, our failures. I even posted a video, probably about two, three weeks ago now, about all the things that we've changed based on the feedback that we got from our clients. So like, if you just want to learn a little bit more about what we do, that's a great spot. And if you want to kind of learn a little bit more about working with us, specifically where we can run all your ads for you, set those appointments so that you and your sales team can, you know, have more people to visit so that you guys can close more deals, then I would check out our website just wwwtorifycom and all of our stuff's there. You can book a call. I will personally meet with you and kind of discuss where your needs might be so we can kind of take it to the next level and help scale.
Speaker 1:Awesome. Thank you so much, caleb. This was amazing. I think you definitely delivered on your promise of delivering some amazing value, so I really appreciate your time and with that, we will see you next week. Thank you.
