Down to Earth Marketing
EP 2 | Tackling Food Waste and Changing the Candy Game: The Rise of Climate Candy with Amy Keller
In today's episode, "Tackling Food Waste and Changing the Candy Game: The Rise of Climate Candy with Amy Keller", we dive deeper into the world of candy production and sustainability. Our guest, Amy Keller, takes us on a journey through her family's candy business, their mission to educate people about food, and their commitment to promoting the consumption of fruits and vegetables.
We'll learn about their innovative approach to creating healthy and nutritious candy, how they tackle food waste, and the significance of German equipment shows in their pursuit of sustainable solutions. Join us as we explore the fascinating world of Climate Candy and discover how this company is positively impacting people's lives and the environment.
- After learning that 40% of food grown globally is wasted, Amy Keller put together a business plan for what became Climate Candy. Witness the fruition of their fruit chew confections, meticulously crafted from imperfect yet nourishing fruits and vegetables, in pursuit of public health.
- Climate Candy's compass aligns with the noble pursuit of food waste mitigation and the enhancement of produce nutrition. How do these aspirations harmonize with the overarching mission of advocating for healthier dietary choices and a sustainable ecosystem?
- Health of me, health of we. Fruit chews with environmental impact.
- Amy talks about the challenge of redefining what healthy candy is and including high nutritional content.
- Climate Candy uses front-of-pack labels to tell the story of their product and highlight its environmental impact.
- Importance of upcycled food and reduction of food waste.
- Exploration of equipment and technology at German equipment shows. How important is it for companies in the food industry to stay updated on the latest equipment and technology innovations?
- Importance of partnerships and support from larger companies. How do these partnerships help smaller brands like Climate Candy achieve their goals?
- Climate Candy focuses on three types of consumers: environmentally conscious Gen Z, busy executives, and moms seeking healthy options for their families. How do their marketing strategies differ for each target audience?
- Importance of direct-to-consumer strategies and social media in reaching and inspiring their target audience. How has the rise of social media influenced the way companies market their products?
- Climate Candy aims to expand globally and collaborate with entrepreneurs worldwide. How do this global network and storytelling experience can benefit the company and its mission?
- Collaborations with Pangaea for clothing and potential for more collaborations with small entrepreneurs.
Get inspired by Amy's mission-driven approach and her focus on education and storytelling. She's proving that you can build a successful billion-dollar business while making a positive impact. Now, that's what I call entrepreneurship!
Check out Climate Candy at www.climatecandy.com.
In today's episode, "Tackling Food Waste and Changing the Candy Game: The Rise of Climate Candy with Amy Keller", we dive deeper into the world of candy production and sustainability. Our guest, Amy Keller, takes us on a journey through her family's candy business, their mission to educate people about food, and their commitment to promoting the consumption of fruits and vegetables.
We'll learn about their innovative approach to creating healthy and nutritious candy, how they tackle food waste, and the significance of German equipment shows in their pursuit of sustainable solutions. Join us as we explore the fascinating world of Climate Candy and discover how this company is positively impacting people's lives and the environment.
- After learning that 40% of food grown globally is wasted, Amy Keller put together a business plan for what became Climate Candy. Witness the fruition of their fruit chew confections, meticulously crafted from imperfect yet nourishing fruits and vegetables, in pursuit of public health.
- Climate Candy's compass aligns with the noble pursuit of food waste mitigation and the enhancement of produce nutrition. How do these aspirations harmonize with the overarching mission of advocating for healthier dietary choices and a sustainable ecosystem?
- Health of me, health of we. Fruit chews with environmental impact.
- Amy talks about the challenge of redefining what healthy candy is and including high nutritional content.
- Climate Candy uses front-of-pack labels to tell the story of their product and highlight its environmental impact.
- Importance of upcycled food and reduction of food waste.
- Exploration of equipment and technology at German equipment shows. How important is it for companies in the food industry to stay updated on the latest equipment and technology innovations?
- Importance of partnerships and support from larger companies. How do these partnerships help smaller brands like Climate Candy achieve their goals?
- Climate Candy focuses on three types of consumers: environmentally conscious Gen Z, busy executives, and moms seeking healthy options for their families. How do their marketing strategies differ for each target audience?
- Importance of direct-to-consumer strategies and social media in reaching and inspiring their target audience. How has the rise of social media influenced the way companies market their products?
- Climate Candy aims to expand globally and collaborate with entrepreneurs worldwide. How do this global network and storytelling experience can benefit the company and its mission?
- Collaborations with Pangaea for clothing and potential for more collaborations with small entrepreneurs.
Get inspired by Amy's mission-driven approach and her focus on education and storytelling. She's proving that you can build a successful billion-dollar business while making a positive impact. Now, that's what I call entrepreneurship!
Check out Climate Candy at www.climatecandy.com.