Down to Earth Marketing
EP 3 | Uniting Retail and Digital Worlds: Exploring the Powerful Potential of Data Integration with Matt Clifford
In today's episode, titled "Uniting Retail and Digital Worlds: Exploring the Powerful Potential of Data Integration", we'll be exploring the fascinating intersection of retail and digital data. Get ready to be inspired by the innovative work happening in this space and discover how smaller businesses can leverage digital channels to drive revenue and improve their brick-and-mortar sales.
Join us as we delve into conversations about the transition towards a unified shopping experience, the future of digital couponing, and the importance of brand flexibility in today's rapidly evolving market.
So, sit back, relax, and get ready to explore the ever-changing world of retail and consumer packaged goods in this exciting episode of the Down to Earth Podcast.
- Market expectations for building brands have changed and market commoditization leads to shorter brand lifespans. What can a brand do to combat this?
- Importance of product innovation and not relying solely on branding.
- Cerebral palsy founder, Adam Bremen, created a successful brand called Can Do.
- Adam's inspiring story of weight loss and following a low carb, low sugar diet, and Can Do's success as the second best-selling bar nationwide at Whole Foods.
- What does Matt do to promote retail and how does he make a judgment on whether the inputs are effective and worth the effort or not?
- Retail data delays frustrate Omni brands. How does Matt take action and make a decision?
- Positive changes in the digital couponing world to meet brand expectations and challenges and improvements needed in retail systems for digital couponing.
- The consumer is going to buy anywhere there's the least friction. Convenience always wins.
- The story about Topo Chico, and introduction to Brian Allston, CFO of Greater Than sports drink company, and how they pivot in targeting to focus on females, pregnant or nursing individuals
Find out more about Matt Clifford and Barnana at www.barnana.com.
As always, we appreciate your support and look forward to bringing you more valuable content in the future. Stay curious and keep exploring.
In today's episode, titled "Uniting Retail and Digital Worlds: Exploring the Powerful Potential of Data Integration", we'll be exploring the fascinating intersection of retail and digital data. Get ready to be inspired by the innovative work happening in this space and discover how smaller businesses can leverage digital channels to drive revenue and improve their brick-and-mortar sales.
Join us as we delve into conversations about the transition towards a unified shopping experience, the future of digital couponing, and the importance of brand flexibility in today's rapidly evolving market.
So, sit back, relax, and get ready to explore the ever-changing world of retail and consumer packaged goods in this exciting episode of the Down to Earth Podcast.
- Market expectations for building brands have changed and market commoditization leads to shorter brand lifespans. What can a brand do to combat this?
- Importance of product innovation and not relying solely on branding.
- Cerebral palsy founder, Adam Bremen, created a successful brand called Can Do.
- Adam's inspiring story of weight loss and following a low carb, low sugar diet, and Can Do's success as the second best-selling bar nationwide at Whole Foods.
- What does Matt do to promote retail and how does he make a judgment on whether the inputs are effective and worth the effort or not?
- Retail data delays frustrate Omni brands. How does Matt take action and make a decision?
- Positive changes in the digital couponing world to meet brand expectations and challenges and improvements needed in retail systems for digital couponing.
- The consumer is going to buy anywhere there's the least friction. Convenience always wins.
- The story about Topo Chico, and introduction to Brian Allston, CFO of Greater Than sports drink company, and how they pivot in targeting to focus on females, pregnant or nursing individuals
Find out more about Matt Clifford and Barnana at www.barnana.com.
As always, we appreciate your support and look forward to bringing you more valuable content in the future. Stay curious and keep exploring.