Down to Earth Marketing
EP 6 | The Sustainable Skincare Revolution: How Goodspread Stands Out in a Competitive Industry with Felipe Correa
In this episode, Felipe Correa, the Founder and Chief Hydration Officer of Goodspread, shares his insights on the challenges and opportunities in the world of skincare and personal care products.
Good Spread aims to create a skincare brand that not only caters to individuals with eczema and sensitive skin but also stands for sustainability and transparency. Felipe delves into the importance of attracting the right customers, his own personal skincare journey, and the challenges they faced in creating products that truly make a difference in the marketplace.
Join us as we explore the impact of social media influencers, the pitfalls of overconsumption, and the role that brands can play in guiding and educating consumers.
- As someone who personally struggled with eczema, Felipe became an expert in skincare through his own skincare woes. This motivated him to create Goodspread, a skincare brand that is tested on his own skin and other eczema sufferers, ensuring products that are suitable for both eczema sufferers and those with sensitive skin.
- How consumers are being misled by skincare products.
- The manufacturing industry often prioritizes leveraging social media influencers, sometimes at the expense of thoughtful and sustainable products. Goodspread's focus on personal care and self-care aims to counteract this erosion caused by commercialization.
- Challenges in the beauty and skincare industry such as shady practices and lack of thoughtfulness in beauty products, erosion of personal care and self-care due to commercialization, and lack of attention to sustainable brands making a difference.
- What are some of the commonly misunderstood ingredients in personal care products, and why is it important for consumers to educate themselves and be aware of what they are using on their skin?
- The sustainability of Goodspread is going to happen with the right customers, not just customers. Their non-greedy approach to personal care attracts sustainable customers.
- Felipe feels responsible for making better decisions through compelling universal skincare products to inspire people to consume less and enjoy more.
- Potential pros and cons associated with labels like "vegan" and "clean beauty".
- Emphasis on the need for more education and transparency in marketing skincare products to consumers.
Felipe Correa believes in a future where skincare is universal, not specialized. By advocating for better education and transparency, he hopes to guide consumers to thoughtful, sustainable choices.
Get your hands on the Goodspread products at www.goodspreadskincare.com.
In this episode, Felipe Correa, the Founder and Chief Hydration Officer of Goodspread, shares his insights on the challenges and opportunities in the world of skincare and personal care products.
Good Spread aims to create a skincare brand that not only caters to individuals with eczema and sensitive skin but also stands for sustainability and transparency. Felipe delves into the importance of attracting the right customers, his own personal skincare journey, and the challenges they faced in creating products that truly make a difference in the marketplace.
Join us as we explore the impact of social media influencers, the pitfalls of overconsumption, and the role that brands can play in guiding and educating consumers.
- As someone who personally struggled with eczema, Felipe became an expert in skincare through his own skincare woes. This motivated him to create Goodspread, a skincare brand that is tested on his own skin and other eczema sufferers, ensuring products that are suitable for both eczema sufferers and those with sensitive skin.
- How consumers are being misled by skincare products.
- The manufacturing industry often prioritizes leveraging social media influencers, sometimes at the expense of thoughtful and sustainable products. Goodspread's focus on personal care and self-care aims to counteract this erosion caused by commercialization.
- Challenges in the beauty and skincare industry such as shady practices and lack of thoughtfulness in beauty products, erosion of personal care and self-care due to commercialization, and lack of attention to sustainable brands making a difference.
- What are some of the commonly misunderstood ingredients in personal care products, and why is it important for consumers to educate themselves and be aware of what they are using on their skin?
- The sustainability of Goodspread is going to happen with the right customers, not just customers. Their non-greedy approach to personal care attracts sustainable customers.
- Felipe feels responsible for making better decisions through compelling universal skincare products to inspire people to consume less and enjoy more.
- Potential pros and cons associated with labels like "vegan" and "clean beauty".
- Emphasis on the need for more education and transparency in marketing skincare products to consumers.
Felipe Correa believes in a future where skincare is universal, not specialized. By advocating for better education and transparency, he hopes to guide consumers to thoughtful, sustainable choices.
Get your hands on the Goodspread products at www.goodspreadskincare.com.