During this episode, we bring in our special guest, Kaz Kosciolek, the CEO of Farmers Defense, a brand that makes protective gear for farmers and gardeners across segments including cannabis farming and fishing enthusiasts.
We dive into a wide range of topics, from the challenges of pricing products for different countries to the complexities of managing multiple markets and expanding internationally. Kaz shares their experiences with market testing, dealing with resellers on Amazon, and their strategies for seasonal variations in marketing campaigns.
We also explore the importance of personal relationships in retail, the value of leveraging e-commerce data for product development, and the power of omnichannel marketing.
Kaz’s experiences and strategies can inspire and guide brands looking to enter new markets and optimize their marketing efforts. Be sure to check out their products at farmersdefense.com.
Remember to tune in to future episodes of the Down to Earth Marketing Podcast for more engaging discussions and expert insights on marketing, branding, and entrepreneurial endeavors.
During this episode, we bring in our special guest, Kaz Kosciolek, the CEO of Farmers Defense, a brand that makes protective gear for farmers and gardeners across segments including cannabis farming and fishing enthusiasts.
We dive into a wide range of topics, from the challenges of pricing products for different countries to the complexities of managing multiple markets and expanding internationally. Kaz shares their experiences with market testing, dealing with resellers on Amazon, and their strategies for seasonal variations in marketing campaigns.
We also explore the importance of personal relationships in retail, the value of leveraging e-commerce data for product development, and the power of omnichannel marketing.
Kaz’s experiences and strategies can inspire and guide brands looking to enter new markets and optimize their marketing efforts. Be sure to check out their products at farmersdefense.com.
Remember to tune in to future episodes of the Down to Earth Marketing Podcast for more engaging discussions and expert insights on marketing, branding, and entrepreneurial endeavors.