Ashley & Katrine's Infinite Revenue Playlist
Not your average revenue podcast; Ashley & Katrine’s Infinite Revenue Playlist is your new work bestie. Through conversations with other women in the revenue space, Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros. Maybe you’ll learn a little, cry a little, laugh a little, have an epiphany, or at the very least, get a killer playlist to listen to while you work. Being a woman in this industry is wild — let’s talk about it.
Ashley & Katrine's Infinite Revenue Playlist
All Things ABM With Corrina Owens
It's not everyday that you're joined by "The GTM People's Champion".
And luckily, that's exactly who today's guest is, Corrina Owens.
Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.
Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.
Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.
Tune into today's episode to talk all things ABM with the queen of ABM herself, Corrina.
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