Good Neighbor Podcast: Pasco

Nila Postupack: Crafting Beachfront Memories - A Glimpse Into the Heart of JC Resorts, from Family Bonds to the Field of Play

May 23, 2024 Mike Sedita Season 1 Episode 175
Nila Postupack: Crafting Beachfront Memories - A Glimpse Into the Heart of JC Resorts, from Family Bonds to the Field of Play
Good Neighbor Podcast: Pasco
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Good Neighbor Podcast: Pasco
Nila Postupack: Crafting Beachfront Memories - A Glimpse Into the Heart of JC Resorts, from Family Bonds to the Field of Play
May 23, 2024 Season 1 Episode 175
Mike Sedita

Send us a Text Message.

Embrace the warmth of a Florida sunset as Nila Postupack, co-owner of JC Resorts, joins us for a heartfelt journey through the world of beachfront vacation rentals. With a legacy stretching back to 1981, Nila unfolds the story of her independent business nestled between St. Pete and Clearwater beaches, highlighting the significance of the human touch in an era dominated by faceless booking giants. From managing over 140 properties to the intricacies of direct marketing, this episode promises a behind-the-scenes look at how JC Resorts cultivates guest loyalty and ensures every stay is as memorable as the stories shared within its walls.

Venture further with us as we explore the enduring bond between sports, community, and the imprint they leave on our lives. Whether it's reliving the competitive spirit of softball or cheering on the Atlanta Braves, Nila and I share our fondest memories and the ways in which these passions have shaped our family dynamics. This conversation isn't just about the logistics of property management—it's an ode to the shared experiences that connect us, from the adrenaline of the game to the tranquility of a beachfront retreat. Tune in for an episode that's as much about finding a home away from home as it is about finding camaraderie in every walk of life.

Destination-St Pete/Clearwater’s Top Rated and Award-Winning Beaches. All beachfront vacation rentals. Spacious, well-appointed, and privately-owned accommodations.  Beachgoers select their favorite vacation rental from individual listings on our website. JC Resorts offers one-, two-, & three-bedroom accommodations. All are fully furnished, with full kitchens and private balconies overlooking the Gulf as well as our sparkling, sugar sand beaches.  Enjoy heated pools, Jacuzzi’s, private fishing piers, fabulous views, and everything the Tampa Bay Area has to offer. JC Resorts, one of West Central Florida’s premier resort management companies, understands that hospitality and attention to detail,  turn an everyday vacation into a memorable one. 
Paradise, reputation & reliability since 1981. We overlook nothing but the Gulf!

Come…find your paradise.  
800-535-7776 or 800-421-6663
www.JCResorts.us



Show Notes Transcript Chapter Markers

Send us a Text Message.

Embrace the warmth of a Florida sunset as Nila Postupack, co-owner of JC Resorts, joins us for a heartfelt journey through the world of beachfront vacation rentals. With a legacy stretching back to 1981, Nila unfolds the story of her independent business nestled between St. Pete and Clearwater beaches, highlighting the significance of the human touch in an era dominated by faceless booking giants. From managing over 140 properties to the intricacies of direct marketing, this episode promises a behind-the-scenes look at how JC Resorts cultivates guest loyalty and ensures every stay is as memorable as the stories shared within its walls.

Venture further with us as we explore the enduring bond between sports, community, and the imprint they leave on our lives. Whether it's reliving the competitive spirit of softball or cheering on the Atlanta Braves, Nila and I share our fondest memories and the ways in which these passions have shaped our family dynamics. This conversation isn't just about the logistics of property management—it's an ode to the shared experiences that connect us, from the adrenaline of the game to the tranquility of a beachfront retreat. Tune in for an episode that's as much about finding a home away from home as it is about finding camaraderie in every walk of life.

Destination-St Pete/Clearwater’s Top Rated and Award-Winning Beaches. All beachfront vacation rentals. Spacious, well-appointed, and privately-owned accommodations.  Beachgoers select their favorite vacation rental from individual listings on our website. JC Resorts offers one-, two-, & three-bedroom accommodations. All are fully furnished, with full kitchens and private balconies overlooking the Gulf as well as our sparkling, sugar sand beaches.  Enjoy heated pools, Jacuzzi’s, private fishing piers, fabulous views, and everything the Tampa Bay Area has to offer. JC Resorts, one of West Central Florida’s premier resort management companies, understands that hospitality and attention to detail,  turn an everyday vacation into a memorable one. 
Paradise, reputation & reliability since 1981. We overlook nothing but the Gulf!

Come…find your paradise.  
800-535-7776 or 800-421-6663
www.JCResorts.us



Speaker 1:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Mike Sedita.

Speaker 2:

Hello and welcome to the Good Neighbor Podcast. I'm your host, Mike Sedita. Today, we have the pleasure of being joined by Nyla Postapak. She is the co-owner and general manager of JC Resorts and Beachfront Vacation Rentals. How are you doing, Nyla?

Speaker 3:

I'm fine, mike, how are you doing?

Speaker 2:

I'm doing great. It's great to have you on with us today to learn more about your business. In case you're wondering what the Good Neighbor podcast is, if you didn't do any research and you just came on this random podcast just for the heck of it, the Good Neighbor podcast was started during COVID as a way for people business owners, charity groups to get their message out to the community and over the last four years we're now a national podcast. We have people hosting podcasts in Denver, atlanta, virginia, philadelphia and every place in between. I'm the person here in the Tampa market that speaks to folks like you. So, with that said, tell us a little bit about JC Resorts and Beachfront Vacation Rentals.

Speaker 3:

Okay, first of all, thank you for the opportunity. And JC Resorts is directly Beachfront Vacation Rentals, just like the name says, where we operate privately owned condominium rentals between St Pete and Clearwater beaches. Everything we have is directly beachfront and, again, all privately owned. They're fully turnkey, fully furnished and ready for you just to step in and enjoy your vacation.

Speaker 2:

So let me ask you this Essentially, you guys are a property management group that strictly works directly with the person who owns the property, not like a multi conglomerate that owns 300. Or do you have part of that too?

Speaker 3:

No, and we have really been very adamant about maintaining our independence. Maintaining our independence, you know it would be so easy to fall in one of those big house names and we've chosen to not do that and we've so far been pretty successful in maintaining our independence. And it's working with a smaller management company which you know over 65% of our business is repeat guests. So that's what our effort has been all these years is building up our repeat guest business instead of just trying to solicit from one of the big name groups and maybe you'll see the people again, maybe you won't.

Speaker 2:

So a couple of questions. Number one what is the geographic window? You said St Pete to Clearwater. How far up into Clearwater do you go? As far as Dunedin? Do you go up to Honeymoon Island? How far up to Pinellas County. Do you go?

Speaker 3:

Our main property reach is between Mad Beach and Indian Rocks Beach, so all these little beach towns in between. That's where our focus is.

Speaker 2:

And you said Mad Beach. Is that an abbreviation for Madera?

Speaker 3:

Sorry. Madera Beach, yes, sorry.

Speaker 2:

Just making sure, listen. There's some people that might listen to this in New Jersey that don't know what the heck you're talking about. Pinole County lady. So all right, so you're. I mean, that's a pretty narrow focus there. How many units do you guys manage?

Speaker 3:

there. How many units do you guys manage?

Speaker 2:

about 142, wow, that's great, and we have 10 different buildings that we offer properties in, and are they all condo style properties, or are there single family homes too?

Speaker 3:

as well or no, everything is condo everything's condo.

Speaker 2:

and then from a marketing standpoint, do you guys strictly use like Verbo or like, or do you kind of independently market them so you're not in that network?

Speaker 3:

You might have a few that might be on Verbo or you know one of the other guys, but we maintain our independence and we do direct marketing. We drive traffic to our website and, like I say, a repeat business is our big forte to our website. And, like I say, a repeat business is our big forte. And we've been in business, mike, since 1981 in the same location, so over 43 years.

Speaker 2:

Where are you guys located in Clearwater?

Speaker 3:

We have two offices on the beach. We have one in North Reddington Beach at the Ramsey Resort, and we have another office, a sister property, at the Sand Dollar in Indian Shores.

Speaker 2:

So I mean 1981, tampa Bay wasn't even like on the map yet. You barely had a football team at that point when you guys got started. Do you think about possibly expanding Like this program works? Or is it so hard now with the the big companies that just keep buying up these properties and flipping them and getting them in their system?

Speaker 3:

it's not so hard, mike, and we could do that if we wanted to, but we try to. It's a niche market for us, honestly, and we try to make sure that we're not big enough to where we can't service our guests and our owners and take good care of them. You know, we don't want to add properties that don't fit into our business plan, like we don't take anything that's not on the beach and it has to be on the Gulf side, we don't take anything that's on the intercoastal or anything. Yeah, yeah.

Speaker 2:

So so, two offices, how many, how much? I mean I know you probably outsource like the cleaning services and the maintenance, like any of that stuff that has to be done. I'm assuming you have teams of people you use for that outside. But in JC Resorts, how many folks are managing day to day in that office or in those two offices? We have about 35 employees. Wow, resorts, how many folks are managing day-to-day in that office or in those two offices we have about 35 employees.

Speaker 3:

Wow, and honestly, mike, we do supplement that. You have to because the cleaning is, you know, monumental.

Speaker 2:

It's a monster that you have to tackle every saturday now now let me ask you this the cleaning alone you don't outs that you don't use outside cleaning services to come in and do that so like if I knew somebody who did great work in Fenellis County. I could say to them hey, you need to go and you need to contact Nyla and get in her system.

Speaker 3:

Absolutely. I'd be happy to talk to them because we have to supplement, especially with the cleaning, but we have our own in-house cleaning, in-house maintenance, in-house front desk, administrative, everything and we've had it this way. It's. You know, we've learned a lot over the years and it's there and, honestly, that combination has worked for us.

Speaker 2:

Yeah, I'm assuming you know, since 1981, you guys have refined how you own and operate. I'm sure you run into something that one time and you're like, oh crap, we're never doing that again, we're going to redo how we do this. How long have you personally been with JC Resorts?

Speaker 3:

I started working here.

Speaker 2:

May, the 5th of 1981. All right, so essentially since the day the shingle was put out on the wall. So what is your background? I mean, are you a real estate lady that just kind of went into this or like have you? What is your background to get to this?

Speaker 3:

I honestly. I was in college in North Carolina, I came down here to visit my mom and I decided to stay. I was a plumber for two or three years. I Then I decided well, I probably don't want to be hauling water heaters at 40. Some of the buildings where I was installing trim plumbing. My mother and my aunt and my cousin were already doing real estate function and hospitality. I just kind of matriculated out here on the beach and started working for JC Resorts.

Speaker 2:

You know it's funny when you say that working for JC Resorts. You know it's funny when you say that, like people, people watch these shows on HGTV and they think, oh, I'm just going to flip a house and put it on the beach.

Speaker 2:

Yeah, and you know what the crazy part is is what you do. Why it fascinates me so much is it is a combination of real estate property management, which is an offshoot of the real estate, but it's also gc work. You have to be a general contractor to, or at least have the ability, like a general contractor, to know the plumber that you need to know, the trim guy that you need to know the cleaning service that you need. Like it is a. It is an all-encompassing role, and then on top of that it's hospitality too.

Speaker 3:

It's not just yeah, it's a lot of stuff.

Speaker 2:

It's a lot of stuff. So what is go ahead? I'm sorry.

Speaker 3:

No, I'm saying the hospitality is a big factor.

Speaker 2:

Big part of it. Yeah, well, that's the whole part you're talking about, where I would think that when someone gets into your network and they see the service that they're getting, that it's not just a random person who's doing this, that it's an entity that does this specifically and has this niche, that once you get somebody in, they're coming back to you over and over again. I mean, I think that's kind of part of it. Are most of the people you bring in? Are they people from like Pasco and hillsborough county that want to get away for like a staycation, or people coming from all over the state? Or do you do you market in new jersey and pennsylvania in the winter months to kind of bring snowbirding people down?

Speaker 3:

we market across the country. We have a little bit of international marketing, but not so much right now. But our guests are. You know, honestly, I have I started out where I was working front desk at JC Resort and I have guests where I booked them when I started working front desk that they're now bringing their kids and their kids are bringing their kids, that they're now bringing their kids and their kids are bringing their kids. So that is kind of how we build it. It's all about that repeat guest and capturing that, because it returns itself over and over and over again.

Speaker 2:

Well, it's that lifetime value of your customer. I mean the customer acquisition cost to get that one customer. Once you guys have them, your service ends up extrapolating out that lifetime value of that customer. So clearly in that instance you have those people for a long time. Are most of the rentals short-term, like weekend to a week, or do you do long-term rental too, where you have someone in your system who lives in Bergen County, new Jersey, and is deciding every year they want to come and stay at the same condo for the same two-month window as Snowbirds?

Speaker 3:

We have weekly rentals, primarily In the winter season. We have our Snowbirds that come down and stay anywhere from a month to three or four months and it just depends and we have local guests and the local traffic is mostly June, july, august, september and after that it's out in the US, mainly some England and Germany, not so much France, but we have a lot of people from the Netherlands.

Speaker 2:

Yeah, forget the French, the Netherlands. People are better. So the question I have for you from the domestic side, the out-of-state domestic side, do you see people coming in mainly from the Northeast? I would think you don't get as many Midwesterners, but maybe we do get Midwesterners that come straight down. What is the breakup of the Northerners, those damn Yankees that come down here? What is the makeup of where they come from?

Speaker 3:

depending on the time of the year. New york, new jersey is huge, and you know the winter season itself. There's a spring break period where it's all midwest indiana, tennessee, ohio, all about that, and then, like the summer months, it's drive markets like Georgia, texas, tampa. Tampa is huge for us, pasco is huge for us, yeah that's.

Speaker 2:

I would think that I mean, listen, staycations are a big thing. I mean we already kind of live in paradise being in Florida, but like that whole niche where you are in that world, you know, I mean Madera, I mean, look, I tried to go to, I tried to go to, uh, pass a grill on mother's day and you would think they were giving away free sand. It was like ridiculous. So like to be in that area. Um, you know, to have that niche is great because all the people you know inland want to get away and we're not. We're close enough to go for a long weekend, but far enough away where it's like a different world when you're out there, when you're in it. We're lucky enough to go for a long weekend, but far enough away where it's like a different world when you're out there, when you're in it.

Speaker 3:

We're lucky to be able to do both.

Speaker 2:

So what is the biggest misconception you run into when people are contacting you? Do they think you're a subsidy of BlackRock and that you have 3,000 units? Or where are you educating people the most when they're contacting?

Speaker 3:

you. I would say probably letting them know that you know we are flexible and what the you know the choices, that if we can work around it, that we'll be happy to offer a shorter stay other than a required minimum. You know we'll be happy to do alternative arrival departure dates if possible, depending on availability.

Speaker 2:

I think those are probably the two biggest things and one of the things I was thinking about as you were saying, that is I mean you have all these private owners that you work with right so I'm a private owner and you have three of my units.

Speaker 2:

You manage them. We have this relationship. When that owner me wants to expand my, my real estate footprint, are you keeping your eyes open for those opportunities? Or are they really coming to you and saying, hey, nyla, we added three more units at indian rocks, we need to add those to our portfolio and you guys are in did. Did they basically just bring you on post-sale or do you guys also help them if you happen to, or do you even happen to run?

Speaker 3:

across. I sell real estate myself so I can help them with purchase, sales, everything. We try to offer as much as we can to the owners and guests in house. So if we can take care of them, we take care of them in house.

Speaker 2:

Yeah, you want to. I mean, you got your hands in as many pieces of the cookie jar as possible which when someone looks at that they might say, well, hey look, she's involved in all this stuff. But that's really in this type of market, in that vacation rental market, that's like an invaluable service to have that person who can. If I'm an investor and I have the money, I don't want to deal with all the bs that comes with hunting a property, finding a property, doing all the paperwork. Well, I want to have my person on the ground. I want to have nyla on the ground who's going. Hey look, mike, I found this property. It fits within what you normally do, it's perfect for you, this is, the price is right, etc. So that's got to be an invaluable service to offer that to your folks.

Speaker 3:

It makes it more seamless and less aggravating, for, you know, whether it be a sale or, you know, vacation, rental accommodation, whatever it is, we try to make it, as you know, painless as possible.

Speaker 2:

So let me ask you this question, all right. So I'm somebody who's not in that market. I'm somebody new that's thinking, hey, I really want to get into this. Is there still? I mean, I'm in Pasco County quite a bit and it is building up so rapidly, but Pinellas is like full. Like I lived in Clearwater, it's like full there. Everywhere is full. It's pretty good. Is there still opportunities for a new investor that's wanting to get into this game?

Speaker 3:

Is there still spots Sometimes, especially right now, because there's a lot more listings coming on the market. But for a while there the listings were just like locked up, but now they're starting to move again. So those opportunities are coming. An astute investor that's looking needs to be watching that market. Get your realtor to put you on auto emails, set them up and that way you can see what's coming, because it's going to get competitive, I think, a little bit more as far as, especially with the pricing so you guys have this niche in this tiny little window, and I say tiny little window as far as the coastline of panellas county goes, madera to Indian Rocks isn't that big geographically?

Speaker 2:

do you have competition? Are there other for lack of a better term mom and pop property managers or is the only competition you're dealing with is fighting off the wolves every, every month with these big giant companies?

Speaker 3:

I think the big giants are somewhat competition. Honestly, you know, for our purposes, I don't think that there's I don't know of anybody that does what we're doing right now, which is maintaining almost, almost 70, 80% of independence, as far as not relying on VRBO or Airbnb or anything like that.

Speaker 2:

I think that we're probably a rarity there. The word that keeps popping into my head the more we talk here is just the term concierge Concierge service, both for the owner and for the renter. I mean, that's just what I. It just keeps coming up in my head. Maybe that can go on some of your marketing material. We can talk about it. You could use it, just take it and run with it, so you literally work in the world of vacations. So when you're not working in the world of vacations, what do you do for fun? How do you, I mean, do you go like, do accounting work for fun, because your whole day is built?

Speaker 2:

in oh no, no, that is, that is like my nemesis no accounting is your nemesis I'm a big fan, all right well, you got, you have somebody for that, we have, we have somebody for that, if you need help with that but I'm a big sports fan.

Speaker 3:

I love sports and I do a lot of. My daughter played softball. I'm a big fast-pitch women's softball fan. So this weekend is the tournament. The big Women's College World Series starts this weekend and it's on ESPN. It's a big deal. I'm really looking forward to spending time doing that.

Speaker 2:

So do you? So did you play, or it was just your daughter played?

Speaker 3:

I played when I was in college, my daughter played in college and my husband he played, so it really it's just kind of like a family thing. It's one of our favorite. We spent Casey's whole life growing up, traveling up and down the eastern seaboard, taking her to tournaments when she was playing.

Speaker 2:

What did she swing? What brand of bat, eastern she liked the eastern bats, the Synergies, that was the big bats.

Speaker 3:

That was the big thing.

Speaker 2:

It was the best you could have at the time so and so how long ago did your daughter play like? How far back are we talking? 10 years, 15 years?

Speaker 3:

let's say 2000. Oh god, she was 89 from 1998 to maybe 2012.

Speaker 2:

You're talking about a huge transition in softball equipment, because you went from metal bats. So when you were at the park in the late 90s all you heard was ping, ping, ping, ping, and then they started to get into the composite bats, which you didn't quite hear that thing, but the ball just jumped.

Speaker 3:

It's like a whip.

Speaker 2:

Yeah, it's a whip yeah, yeah, so it's funny. So the little my background I played. I didn't play fast, I mean, I did play fast pitch at one point.

Speaker 2:

I was pretty good at baseball growing up but, as you get older and you can't you know I can't play with the minors or any of that yeah. So I ended up playing fast pitch but then I played a lot of slow pitch and my ex-wife and I had a co-ed team. That was really, really good and we played tournaments where all the girls we would get like my ex-sister-in-law played at the University of Buffalo, we had girls that played at Auburn at Florida Like we would get girls that came off that fast pitch circuit of playing collegiately and they would come play slow pitch and they were just lights out like I mean hustle. Those were the girls we had that were great. So I did play that for a long, long time. I played in Vegas, I've played in Hawaii, I've played in Texas, all over the southeast.

Speaker 2:

I lived in Atlanta yeah um, it is a really great sport. The the problem for me now I'm going to be 52 here in another month my back is so bad that I'm afraid one bad swing and it's a wrap for me. It's tough enough getting out of bed in the morning at this point with my body freaking, but that is fun. So you spent many a day at the ballpark sweating and hydrating and drinking pickle juice and all the other stuff that goes along with it and wouldn't trade it for the world.

Speaker 3:

It was a family thing for us to do with her growing up it's so funny.

Speaker 2:

I have a buddy in georgia. He's a little younger than me, but we played together for a while, um, and he's still knee deep in it. I mean it. It is Talk about like a subculture, it's a thing?

Speaker 3:

Yeah, it's a thing.

Speaker 2:

I mean, and it's funny, there's subcultures for everything right, like I have a Jeep. There's a whole weird culture of Jeep people that wave a certain way and do it. So you're a Jeeper, so you know to do this. Every weekend you see the same people there, um, and it becomes like family, like there's family feuds within it and there's all sorts of stuff. It is definitely, uh, it's amazing. It's great to hear you talk about that because it brings me back to playing. Like we played an all-night tournament in near Athens, georgia, where the tournament started at 8 o'clock at night and you played through the night like an all-nighter. I mean all the different crazy stuff you could do. So softball is for fun. So who are we rooting for? Are we Gator fans or are we North?

Speaker 3:

Carolina fans. You know what I'm hard. It's hard for me because I'm from Carolina. So I'm hard, it's hard for me because I'm from Carolina. So I'm, you know, I'm big Duke. I'm happy for Duke, but I am a I like FSU. All right, they drew Oklahoma first out of the gate. I'm hoping that they bring it, you know. And I'm a Gator fan too, so I'll be happy for any of those guys.

Speaker 2:

Nyla, listen, we got to pick a team. We got to pick a team. We've got to pick a team. You're rooting for everybody. So all right, as long as it's not a Texas or an Oklahoma team, those we don't root for, it's only a run. So what about other stuff? I mean, do you follow the Rays? Do you follow the Lightning?

Speaker 3:

Do you follow the Bucs advertising with the Rays and everything and the Braves? I like the Braves as well, me too.

Speaker 2:

I'm a huge Braves fan. I'm a Dale Murphy fan from when I was a kid and I had TBS, so the Braves are my team. I lived in Atlanta, so I'll tell you a funny story, Speaking of softball and the Braves. I played slow-pitch softball at Alpharetta North Park and my right fielder was a guy by the name of Mark Wohlers, you know who that is.

Speaker 2:

No, mark Wohlers was the closer on the mound for the Atlanta Braves when they won the World Series in 1995. Now, this is 20 years later. Him and I are playing softball together. I'm pitching and he's in right field. We're playing a team, a team that liked to yak the entire time. We're playing them. You've been to the ballpark, you know those teams.

Speaker 2:

This guy is on first base who never shuts up. Mark Wohlers is in right field and I purposely slow pitch a ball outside, knowing this guy batting is going to shoot it into right. The guy coming around first base is talking the whole time running and I'm telling him as I'm coming off the mound don't run on my right fielder, don't run on my right fielder. Mark Wohlers, this giant of a guy, picks up the ball and throws a laser. It didn't get more than six feet off the ground To third base, pop waiting for this guy four steps off the back to tag him out.

Speaker 2:

Mark Wohlers was the nicest guy professional athlete. We played ball together. He broke my toe one time accidentally. The one hit that he got actually hit me, but great guy. So I'm a huge Braves fan. I was there in 95 when they won the World Series. I've been back a few times to see them since, but I'm a big fan of what they have going on. I hope Acuna comes out of his slump and we start turning it around a little bit, but yeah, big fan, so all right. So that's what you do for fun. I mean, you have this how many kids do you have?

Speaker 2:

Just one daughter, just one yeah, and she got it all. She got all the stuff. So let me ask you this, as we start to wrap this up and you sort of touched on it a little bit like what's the one thing? If I'm an owner of a property in that window, madera beach, indiana and I want to start renting it, you know what's the one thing I need to know about doing business with you guys?

Speaker 3:

um, that you know we've been there forever and we didn't get there. Staying there that long by being dishonest or not doing the right thing, and doing the right thing is big with us. So you know, we'll tell you the truth and, uh, we give you an evaluation. You know, look at your property, make suggestions to see things that can help you make more money. And you know, because if the owner doesn't make money, we don't make money, right, and that's such a good business model because we have to perform for the owner to make money. So it's like a win-win, you know.

Speaker 2:

Yeah, yeah, I love that. That business model is great. How many times do you have to talk to an owner and kind of throw a drink of water on them, like there's these people that have these, you know these condos that are, I don't want to say run down, but maybe not up to the level that they need to be to really get that top dollar? How many times are you meeting with them and going hey, listen, mr Owner, you really need to replace the bathroom. It's been 30 years. Are you doing that a lot?

Speaker 3:

We tell them and we offer options.

Speaker 3:

You can do the work, or you can be a bronze, a silver or a gold. Depends on what kind of condo you want to offer to the world, and there's a market for every one of them. There's people that want to come and they want to be on a little budget, so they might pick a bronze rated condo. It's not as updated, it's clean as a whistle and right on the beach. People maybe don't want all the bells and whistles, but if you want all the bells and whistles and you want everything just spit, shun and polished, then it's gold.

Speaker 2:

So the bronze folks are the people that are coming in that want the lowest entry point I don't want to say cheap, but the lowest entry point of a nice, clean place to stay. They really don't care, they're just there to sleep and grab a bite to eat and go out to the beach. And then the silver and the gold people are the Keurig coffee makers and the stainless steel refrigerators and all that stuff.

Speaker 3:

Yeah, all the bells and whistles.

Speaker 2:

So if you and I bumped into each other at the checkout line at Publix and I said, hey, I heard you rent properties, how do I get a hold of you? How do I get into your network, how do I see your inventory, all that stuff?

Speaker 3:

Well, the website is wwwjcresortsus, like United States, so it's just jcresortsus and we've got toll free is 800-535-7776. My office is on site at Ramsey. I'm there a whole lot.

Speaker 2:

Well, we won't give you a cell phone number. We don't want to give you a cell phone number and let the political text messaging people get your number, because I'm getting enough of those text messages, so we'll leave that out. But, folks, if you're listening to this, the words that come to mind in dealing with JC Resorts is honesty, integrity, concierge service. They're going to take care of your property. If you own it and want to make some money off of it, and if you're looking to get away whether you're coming from the Northeast Midwest for spring break, or if you just need a staycation from Pasco County and you want to come with the kids or leave the kids at home, go to jcresortsus. Nyla, thank you so much for being a good neighbor and thank you so much for spending some time with us here on the Good Neighbor podcast.

Speaker 3:

I appreciate it, Mike. Thank you so much.

Speaker 2:

We'll talk to you soon. You have an amazing day.

Speaker 3:

Take care.

Speaker 1:

You too. Thanks for listening to the Good Neighbor Podcast PASCO. To nominate your favorite local businesses to be featured on the show, go to gnppascocom. That's gnppascocom, or call 813-922-3610.

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