Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

Using Storytelling to Amplify Your Instagram Presence with Amber Willis

July 01, 2024 Sydney OBrien Season 1 Episode 50

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Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch? 

In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling. 

Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out. 

From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling. 

Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.

Timestamps:

  • [00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
  • [00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
  • [00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
  • [00:11:00] Practical advice on where to start when sharing personal stories on social media.
  • [00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.

MENTIONED IN THIS EPISODE

Grab Amber's Brand Affirmation Statement

Join Amber's course The Storytelling Advantage: (Save 40% with promo code MOMPRENEURMASTERY) 

Find And Fix The Gaps In Your Instagram Strategy Quiz

Snag a $7 trial of Post with Purpose


Music courtesy of Pixabay