Category Thinkers
Taking Advantage of a Context Shift Through Category Design w/ Doug Camplejohn
In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of category design, we dive into his journey, including:
- How he determined if his idea represented a new category opportunity
- His process for identifying what had changed in the world and what was missing as a result
- Why he has yet to define a category name (and why he isn’t worried about it)
This episode was moderated by Mike Damphousse and John Rougeux.
This episode is sponsored by:
In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of category design, we dive into his journey, including:
- How he determined if his idea represented a new category opportunity
- His process for identifying what had changed in the world and what was missing as a result
- Why he has yet to define a category name (and why he isn’t worried about it)
This episode was moderated by Mike Damphousse and John Rougeux.
This episode is sponsored by: