Category Thinkers
Getting Analysts To Buy Into Your Category Design w/ Scott Albro
Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:
- Why it makes sense to let analyst name your category
- How engagements with analysts differ whether you are customer or not
- What many early stage companies get wrong the first time they engage analysts
This episode was hosted by John Rougeux and Mike “Damp” Damphousse.
This episode is sponsored by:
Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:
- Why it makes sense to let analyst name your category
- How engagements with analysts differ whether you are customer or not
- What many early stage companies get wrong the first time they engage analysts
This episode was hosted by John Rougeux and Mike “Damp” Damphousse.
This episode is sponsored by: