Category Thinkers

Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff

February 20, 2024 John Rougeux, Mike Damphousse, Brian Schiff Season 1 Episode 36
Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff
Category Thinkers
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Category Thinkers
Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff
Feb 20, 2024 Season 1 Episode 36
John Rougeux, Mike Damphousse, Brian Schiff

A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.

Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid commoditization as the lookalikes show up in his space.

This conversation is moderated by the founders of Category Thinkers,
John Rougeux and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

Show Notes

A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.

Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid commoditization as the lookalikes show up in his space.

This conversation is moderated by the founders of Category Thinkers,
John Rougeux and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier