Everyone is talking about inflation. In this episode, Lan Ha, Euromonitor's Head of Economy, Finance, and Trade, explains how business and consumers will react in tandem to the surge in inflation. How will consumers modify their spending habits? What can businesses do to adapt to growing production costs and shifting consumer behaviour?

Still have questions? Check out the article mentioned in this podcast, "Three Main Risks Facing Businesses in 2022: Omicron, Supply Chain and Inflation."

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.