The fashion industry has always been characterised by several intermediaries between manufacturers and consumers. With a direct-to-consumer model, consumers pay a lower price by circumventing these intermediaries and paying for goods that are unbranded. Many manufacturers are using e-commerce to sell these goods, occupying a small area of the internet without much marketing. If branded goods companies are going to compete with this model, they have to come closer in their prices, quality and transparency.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in