Jellies, which are a sweet candy available in many Asian countries but especially in South Korea, were once only a children's treat. Now, jellies are enjoying a boom thanks to adult consumers consuming the candy. Some jellies are providing functional benefits for adult consumers, and others are targeting adults with lower sugar or promises to help inner beauty.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in