Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categories
Your logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style.
The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You can spend hours pinning ideas, but you’ve got to ask yourself if that is actually time well spent. Especially if you aren’t clear on what you’re trying to say with your visual branding.
Before you jump onto Pinterest, the first thing you need to get is actually decide what you’re trying to communicate. What’s the message we’re sharing here?
Because these visual elements we choose are more than just red being red, right? Or choosing between a circle or a square for no solid reason.
EVERY SINGLE choice you make is actually saying something about your brand and by extension, if you’re creating a personal brand, YOU.
So if every visual choice says something about you, what do you want to be saying?
Key mistakes to avoid are:
To rate or review this podcast, please jump into your podcast player, scroll to the bottom and you should see a “Ratings & Reviews” section. I would be ever so grateful!
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categories
Your logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style.
The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You can spend hours pinning ideas, but you’ve got to ask yourself if that is actually time well spent. Especially if you aren’t clear on what you’re trying to say with your visual branding.
Before you jump onto Pinterest, the first thing you need to get is actually decide what you’re trying to communicate. What’s the message we’re sharing here?
Because these visual elements we choose are more than just red being red, right? Or choosing between a circle or a square for no solid reason.
EVERY SINGLE choice you make is actually saying something about your brand and by extension, if you’re creating a personal brand, YOU.
So if every visual choice says something about you, what do you want to be saying?
Key mistakes to avoid are:
To rate or review this podcast, please jump into your podcast player, scroll to the bottom and you should see a “Ratings & Reviews” section. I would be ever so grateful!
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.