Bold Shift from Military Strategy + Resiliency with Brendan Bartic (part 2)

Unlock the limitless potential of your mind and body with our esteemed guest, Brendan Bartic, as he shares his transformative journey from the rigid discipline of military life to the dynamic world of real estate. Brendan's compelling narrative reveals how his Army experience shattered the shackles of perceived limitations, cultivating resilience and a mastery of strategic planning that now underpins his thriving career. As you listen, you'll gain invaluable insights into the power of diverse skills within a team and how these lessons have refined his approach to both leadership and collaboration.

Embark with us on an odyssey of career metamorphosis, where Brendan, under the tutelage of a former Navy SEAL, steers from hotel management to the conquests of the real estate market. A single, pivotal phone call beckons a transition from managing wartime logistics to the artful orchestration of property management, illustrating the unexpected turns our professional paths can take. Brendan opens up about the challenges faced and the skills honed during this intense period, setting a foundation for his real estate victories, and offering a roadmap to those poised to follow his lead.

The episode culminates with Brendan's "MASTERY" routine—a blueprint for daily success that can ignite your personal and professional life with focus and energy. Additionally, we dissect the intricacies of building enduring sales relationships and the disciplined pursuit of legacy wealth. Brendan's strategies are not just about success, but about cultivating meaningful impact and providing a reservoir of resources for those aspiring to elevate their resilience and triumph in real estate and beyond. Join us for this episode and equip yourself with the tools to craft your own story of resilience and achievement.

Transcript

Pam Cass: 0:06

In the grand theater of life. We all seek a comeback, a resurgence, a rekindling of our inner fire. But how do we spark that flame? Welcome to Reignite Resilience. This is not just another podcast. This is a journey, a venture into the heart of human spirit, the power of resilience and the art of reigniting our passions.

Natalie Davis: 0:29

Before we dive into today's interview, I want to make sure that we establish a safe and respectful place for all of our listeners. We understand that oftentimes, discussing some of the adversities that children within our environment experience can evoke some various emotions, and we want to assure you that we are approaching this conversation with sensitivity and empathy. So if you start to struggle with some of the content of this episode, we highly encourage you to seek some support from your friends, family or even mental health professionals, and we are going to continue to include some links to some resources that you can follow and explore after the show. Again, we want to create a safe space for your listening enjoyment. We hope you enjoy. Welcome back to part two of our two-part interview with Brendan Bartik. We are so excited to jump right back in to hear more about how the Army has helped in molding Brendan to who he is today and what he currently has in the works. We hope you enjoy.

Brenden Bartic: 1:31

So now I'm in an environment you know and again learned a lot from the Army. Army is fantastic, but some people are like, oh, that must have taught you discipline. What the Army taught me was that you can do a lot more than you think you can. With your mindset and your body right, you think you can only run a mile. You can do a lot more than you think you can. With your mindset and your body right. You think you can only run a mile. You can run five miles. You think you can only do this, you can do that.

Brenden Bartic: 1:50

And going through that process, I took a lot away from it. I definitely needed the discipline, I definitely needed the structure and I also looked at how the army was modeled and how they looked at a mission and how they go. Okay, here's our objective. And I went to Iraq and Kuwait and Egypt and I was in a rapid deployment unit and, you know, did all the fun combat stuff. But it was really interesting to just what they're really good at.

Brenden Bartic: 2:14

Because, if you think about it, the Army's been doing it for years. A long, long time is figuring out the goal or the mission, reverse engineering out how we're going to accomplish it, who we're going to need in our organization and know that everyone has a specialty, right. You might have one person that is that's really good with this, and then you have a squad leader, and you have a medic, and then you have the comms person that's on the radio. So it made you realize that you needed a team you couldn't all just be shooters, right. You couldn't all just be tanks or helicopters that all of these different talents had to come together to really deliver on that mission to be successful. So it taught me a lot about understanding how to build a team, how to lead a team, how to get people to follow you without them just being told to right, we had leaders that would just tell you to do something, and then there was leaders you wanted to follow because you just were inspired by them. So I took a lot from that environment and then I was going to re-enlist.

Brenden Bartic: 3:08

I thought I would be in the army for the rest of my life, and then I met a girl. I met a girl. I was in Georgia. My buddy drove down to Naples, florida, and he was like Brendan, or they called you Bardic, no-transcript. Come back to Colorado. Fort Carson is in Colorado Springs. They were offering me like $15,000 to sign up for, I think, another five or six years, maybe six years, and I go. Nope, I went down to Naples, florida and Naples Florida blew my mind, cause I've never seen money like that. Right, if you've been, naples is like the Beverly Hills of Florida if you would imagine.

Brenden Bartic: 3:53

And so I went down there and it's like waitresses were making 70 grand a year and I'm like I think the last year I was in the army I was making $28,000, right, and this was just because I was enlisted. I wasn't an officer and you don't make a lot. I was infantry. It wasn't like I had any real special skills except shooting people. Sounds terrible, but you know what I mean. Like that was what I was trained to do. So I go down there and fall in love. And then her I decided to go, I'm out. So I leave the army with about 99 bucks to my name.

Brenden Bartic: 4:24

I take a Greyhound bus down to Naples, florida, live with her at her parents' house. For some reason they thought I was normal and at this point I think I just turned. I wasn't even 21 yet. No, I just turned 21. I'd done four years, right, I was just now 21. Wow. So anyway, moving with her, she was like hey, my friend is, she works at the Ritz-Carlton. I know they're hiring the Ritz-Carlton Hotel Company. So I go and interview with the Ritz-Carlton and did you know anything about the Ritz before this?

Natalie Davis: 4:54

No, okay.

Brenden Bartic: 4:56

I thought my future job opportunities were to be a cop, because most people from the Army become cops, right, because it's kind of similar in a lot of aspects of what you do. And so I was like, all right, I'm probably going to enroll in, like you know, the deputy training courses and go to the police academy. So she was like you know, the Ritz is hiring before you figure all that out. And so I went and applied for a security guard job at the Ritz Carlton and I meet this amazing lady and this is the thing I really believe is a true thing about sliding doors. I meet this amazing woman that works at the HR named Charlotte Jordan. I'll never forget her and I go through this.

Brenden Bartic: 5:32

And the Ritz Carlton has a very long interview process because their mythology is we only want to hire 5% of the people that we interview, and so you go through this whole process and during this she was like Brendan, there's no way you're going to be a security guard. She was like first of all, you talk way too much. She was like, first of all, you're way too personable. She was like most of our security guards don't like to speak to people. Yes, so she goes. I want you to be the director of our beach, so they called it Recreation Services. So I get this job and you got to remember, remember. Like this is Naples, florida. I'm wearing a white polo, blue shorts, a white case, swiss, and basically my job is to set up, help. The team of our guys and these are all 16 year old kids set up cabanas and umbrellas and clean up dirty towels for super rich people. Like that was my job.

Natalie Davis: 6:17

That's exactly what I envisioned, that's what I figured it was.

Brenden Bartic: 6:21

I'm getting, you know you know, $5 tip for making a little. You know you know butterfly on your lawn chair or whatever it is right.

Natalie Davis: 6:27

Yes, on your lounge chair. Yes, absolutely.

Brenden Bartic: 6:35

Yes, yeah, yeah. So, long story short, I ended up working through the Ritz Carlton system very quickly. So I went from that and they had a very good like leadership program. So I went from that to being pool supervisor. That was the next promotion, to recreation director, to front desk, to the last position that I had was overnight hotel manager. So I was in charge of the entire Ritz-Carlton hotel from the hours of 9 PM till seven in the morning, and there's a lot that happens at a Ritz-Carlton hotel, I can tell you, from 9 PM till seven o'clock in the morning at a resort. So I learned a lot there.

Brenden Bartic: 7:06

And again, what I learned is what the Ritz-Carlton really taught me was the motto and the mantra was ladies and gentlemen serving ladies and gentlemen, and that was our real mindset. And you got to remember I was coming out of the army and I was rough, like, rough, rough, like. The army didn't make me any like less rough, it just made me, yeah, more rough. So they really helped refine and go. This is how you create relationships, this is how you create a customer experience, this is how you talk to people, this is how you do a lot of these things. That were very foreign to me, but I was very willing to learn. I was just like kind of this raw clay and I was like and I also again had a lot of great mentors. And I always tell anybody if you're looking to try to fix a lot of what you're doing, who is your mentor right now? Right, I had a mentor at the Ritz Carlton. His name was John Timmerman. He probably took me under his wing because he was a former Navy SEAL. So he was like I see a lot of you in me and this guy was brilliant, but he had like a master's degree and totally, you know, done all these things. You know, I got probably lucky and whether it was lucky or fate or whatever, sliding doors. So he took me under his wing, went through that process and then, while I was the overnight hotel manager, I got a phone call from a previous Colonel that I worked with in the army and he said hey, look, we're gonna invade Iraq and remove Saddam. I'm working now I got out of the army, I'm working for this company called Halliburton. I want you to come over there and help run hotels in Baghdad, in the green zone, and also hotels in Kuwait, because we're not gonna be able to fly in to the country once we start bombing them. So I don't know if you remember this, everyone's like was this Desert Storm? No, this wasn't Desert Storm.

Brenden Bartic: 8:47

When we removed Saddam, this is when we all thought he had weapons of mass destruction, right? So this is when we went in and like, there was the whole green zone and we tore his statue down and all of this stuff, and I was there the day that they brought him in, that they found him in this little hole in this village and you know, they were hung them a few days later, but anyway. So I get this call and he's like I've got this job and and I was like, and I'm, I'm feeling cool, I wear a suit now at the Ritz, right, I've got a cell phone on my my hip, because when you have the cell phones yeah, this was like flip phones I was like I'm a real person now you know, yeah, and he's like.

Brenden Bartic: 9:20

He's like, yeah, that's great, but I need somebody with wartime experience and hotel experience, because you're going to be in charge of having foreign dignitaries come in and out of Iraq, and by foreign dignitaries meaning congressmen, senators we had people coming in. You've got to remember, when we removed Saddam, we had to burn the entire financial system because his face was on every. It'd be like if, if, like we, you know, if, if Biden's face was on the dollar bill and we removed him from power and he was in power for 20 years every single piece of financial things. So we had to burn the money. And then we're going to go. You know what? Let's go into Iraq and create a democracy. That should be easy.

Pam Cass: 9:58

That should be easy, yeah exactly.

Brenden Bartic: 10:01

So that didn't work. Obviously we know that, you know since then that didn't work, but that was the thought process. So he was like it's going to be dangerous, it's going to be super sketchy, and I was like, look, I'm good. And then he was like, well, let me tell you how much it pays. And when he told me how much it paid, I go. When do I leave?

Natalie Davis: 10:17

Long gone are the days of making butterflies out of towels on the lounger chairs.

Brenden Bartic: 10:22

So when he told me that amount and then also because you know they have the Patriot Act and it's tax-free and all of these things, it was literally I still think a lot of people wouldn't have done it just because you could die, but I was like this is life-changing money that I really need to look at. So another situation I'm gone in two weeks, I leave two weeks later from the Ritz-Carlton, put all my stuff in storage because you can't take anything with you, and the next thing you know I'm in Kuwait and then running convoys between Kuwait and Baghdad and going back and forth, escorting foreign dignitaries in and out of the country.

Natalie Davis: 10:57

You have no commitment in terms of time. It's open-ended because you have no idea.

Brenden Bartic: 11:02

You do a year contract at a time, so you sign to a year. Yeah, that's a great question. Yeah, yeah, so you sign a year contract and Halliburton what people don't realize. You kind of think of Halliburton maybe as an oil company, but they have subsidiaries that do wartime construction, so they build and take care of anything that the military needs so that the military can focus on the mission. So we build, we build camps, we build chow halls, we build toilets, we facilitate all the vehicles that are non-military vehicles.

Brenden Bartic: 11:33

So we had fleets of suburbans for miles, 5,000 suburbans because people had to travel, normal non-military people had to get in and out. Then we had Blackwater escorts and people that were escorting in these foreign dignitaries to go meet with all these people throughout the country of Iraq. So it was a lot of logistics, a lot of all of that, and so I did my year. And it's also very weird because you work three months straight, seven days a week, and then you get two weeks off. Then you work another three months straight. So because in those roles you really can't have a day off because you're such of a few people there. So in doing that again, I learned a ton about logistics. I learned a ton about all these things and so when I came back to the country I was thinking about doing another year because they still needed us there. And basically I mean they've been in every conflict, whether it's Bosnia or anywhere where there was a major issue. Halliburton is there providing those types of wartime services, but it's also very lonely, you know. You're very isolated. It's weird. So I go great, I'm going to come back and I'm going to get into property management, because that was kind of what I was doing over there. I was finding hotels and facilitating people coming in and getting them different places to stay and all of this stuff while they're in country.

Brenden Bartic: 12:48

So when I came back, I went to property or went to real estate school, thinking I was going to go into property management. And same thing, like my good friend Charlotte Jordan, the real estate instructor goes Brendan, you talk way too much to be in property management, they go, they go. You will hate it. I go, it's nothing, it's property managers out there. It's not something where it's like a very outgoing. You're talking to thousands of people type things. They go, he goes. You should go into residential real estate. You'll love it, you'll have fun, you'll really enjoy that type of experience.

Brenden Bartic: 13:16

And so, yeah, I got my real estate license, got hired for a top producer for making $8.80 an hour being her personal assistant which was also very interesting because this is a very successful real estate woman and I'm applying for the job and she's looking at my resume and she's like what, are you sure you want to do this? Like she was like you're going to like get my lunch and you're going to I go, I have to learn, right, I go. I want to learn from the ground up. So for me it was more of an internship and I learned everything I possibly could from her good and bad. She's amazing and I give her a lot of credit for everything that I learned. But she taught me the art of real estate and what the real business looked like. So, did that, I was an agent. I went from being an assistant to an agent on her team to then going on my own, then creating my own team and, you know, by the age of 27, I was, I think, number 18 in all of Coldwell Banker, you know, at the time in production, meaning you know total sales, and I just took to it.

Brenden Bartic: 14:21

It was again. It was a very systematic model. She goes yeah, figure out how much you want to make, figure out the lead measures that you have to focus on every day to accomplish that. And we call this the formula right? So have absolute clarity on what you want. What are the two lead measures that? What I mean by lead measures are the two things that you know if you spend your most effort on, it's going to present you 90% of the results. Right? And for me, that was obviously phone calls. Right, I had to talk to a lot of people about buying or selling real estate. And then the second one was building relationships. Right, in our world we call them ambassadors, so I had to build relationships in the database and nurture those relationships. And when I did those two things, wouldn't you know it, you have a ton of success, right?

Brenden Bartic: 15:06

And then the third part of the formula was everything has to be a visual scoreboard. So people that know me, I am neurotic about visual scoreboards. Right, we have laminated scoreboards for all of our real estate partners, and what I mean by a scoreboard is you know whether that's in your office. You go look, I want to do this, I want to lose 15 pounds. Well, if you want to lose 15 pounds. You got to first make sure that you know, okay, I want to do this, I want to lose 15 pounds. Well, if you want to lose 15 pounds, you got to first make sure that you know, okay, that's the goal, what are going to be the lead measures that you're going to do to get there and what's going to be that little star that you're going to put on when you start to actually get there and make sure that that progress happens. And so, if you could see my wall behind this camera I mean it's visual, scoreboarded out with all of my companies on just reverse engineering out clarity on what we want what are the two things that we know, if we nail right, that are going to create 90% of our results or more. Keep it visual.

Brenden Bartic: 16:00

And then the fourth piece of this formula is having a cadence of success, a rhythm, a calendar right, and I always ask people I go do you have a million dollar calendar or a $50,000 a year calendar? Because the only thing that separates people that are that are having massive success versus people that are having average success is your calendar. And I ask people all the time start me through the beginning of your day. What does that look like? And for top elite performers it's very different than than non elite performers, right? Top elite performers, it's very different than non-elite performers, right? Top elite performers are in bed by 9 o'clock. They're up at 4.30, 5 o'clock worst case scenario. In the morning they are maximizing their energy levels, they are maximizing every piece of this, and then they're designing a calendar that's built around that formula right and making sure that they maximize their efforts on those things. And so that concept and that formula right and making sure that they maximize their efforts on those things, and so that concept and that mindset and a lot of this comes from a great book called the Four Disciplines of Execution. So for those that are listening, check out that book, the Four Disciplines of Execution. But those are the simple defining components.

Brenden Bartic: 17:04

When people ask well, what was it that helped you really get to where you're at? That's what it was. It was understanding that everything's a formula, no matter what, anything that you want to accomplish. And again, here I am with a GED. You know felonies as a youth. Luckily, those all got, you know, locked in or expunged or whatever they call it as it became an adult. But if you really look at it, that's all this is.

Brenden Bartic: 17:27

Whether it's the army going on a mission, the Ritz-Carlton wanting to provide an excellent guest experience for the guest, right, it's still reverse, engineering that out and knowing if we do these things right, they're going to love every time they stay here, Whether it's being overseas and doing all this going. Okay, we need to get 400 people from Kuwait to Baghdad without dying. What do we need to do to make sure that that's going to happen? So it just gave me that ability to really think through and what I, what I try to help people with now, is going just get clarity on what you want, I think. I think I think the biggest problem is people don't think big enough, right, they don't think big enough. They don't have exact clarity. When I'm talking clarity, you can smell it, taste it, see it. You know exactly what the next three years is going to look like. Then reverse engineer that plan of what you want over the next three years and then keep it visual so you stay on course.

Brenden Bartic: 18:20

Every year I go, people make the greatest business plans and I won't say greatest, but make business plans and then they go in their file folder or it's on their computer. And I asked him I go, I go, didn't, because I tape. Like people in my leadership, I tape theirs up and I'm like, didn't you say you wanted to do this? And they're like, oh yeah. And I'm like, have you looked at it recently? So when I mean visual, I have it taped to my bathroom mirror. It's the first thing I see when I wake up in the morning. It's the last thing that I read before I go to bed. And so people are always like, well, you're a weirdo, like you have stuff taped to your bathroom mirror.

Brenden Bartic: 18:51

And I go, I go, look, I just want to have make sure I have constant clarity on what I want and where I want to go, because without that map, who knows where I'll end up? Average lives in the vague right, and I don't want an average life. I dealt with that stuff when I was a kid, right, my parents used to say we were cursed, right, they got fired from jobs, and they're like, oh, we have the bardic curse. So I grew up with all this and I'm like I'm certainly not going to be cursed, I'm going to learn from other people, I'm going to ask people for help and ask for mentors and then I'm going to just make sure that I know what I want, I know what the necessary things are to get there, and then just keep that cadence, that rhythm going and make sure that my calendar supports what I'm really saying I want.

Pam Cass: 19:37

Yeah, I love it. Oh, my gosh, I love it. There were so many nuggets there.

Natalie Davis: 19:41

I hope you guys had your pen and paper out. I could not stop writing fast enough. I'm like oh my gosh, and I will tag the four disciplines of execution book in the show notes. If you all have not read it, I'll make sure that I tag that in there. I think it's an audible as well. Pam, you might've yeah absolutely, yeah, absolutely.

Pam Cass: 20:01

I look at all the stuff that you do and you're always pouring into other people. What do you do to kind of keep yourself at this high energy and in a good headspace?

Brenden Bartic: 20:12

I think one of the biggest game changers that I had years ago was obviously the army. Taught me a lot about the importance of your morning routine, right, and that's probably a big takeaway. Then I read the Miracle Morning, and the Miracle Morning was a game changer for me. We've now adapted it to. We call it Mastery, because we're in real estate, so we took the acronym MASTERY, and every morning we have a 60 minute session that I do every morning. So the M is for meditation, the A is for affirmations, the S is for sales conversation practice, because in real estate I get paid an absorbent amount of money to talk to people, and so for me, sometimes now it's before it was me like practicing my script dialogues for listing appointments, buyer appointments, whatever it was. Now it's more me getting prepared for things like this, or a speech or a leadership thing that I'm going to do or whatever. So I have sales conversation practice.

Brenden Bartic: 21:04

The T is every morning I write two notes of gratitude. So two notes of gratitude to my leadership team, to people that I care about, that have helped me, or whatever it is, or just to friends and family. Be like hey, I was just thinking about you, I miss you, you love you. Bye-bye, you know bye-bye, but bye-bye, yes. So two notes of gratitude. Then the E is for exercise, right? So minimum of 20 minutes of exercise. Now I do a longer. I get up earlier, so I do an hour of exercise. Because you're asking me, how do I recharge? It takes stamina, I tell people. If you want to play at a big level it takes a lot of stamina. If by three o'clock I'm gassed because I'm not there, then I'm not going to make it. So in our 60 minute session it's only 20 minutes, but for some it might take more than 10 minutes of reading, right? So the R is for reading.

Brenden Bartic: 21:54

So I always have an audible book on in the morning. I'm neurotic about, I think. I looked at the other day and I had 289 audible self-development books in my my development books, right? So I'm a, I'm a geek and I'll listen to them like four times because I'm a slow learner and so I have to listen to it over and over and over because I get different nuggets out of it, right? Not all over, not one after another. Like I'll listen to the same one maybe three or four times a year and then the last one which makes people laugh all the time is.

Brenden Bartic: 22:20

Every morning, I watch 10 minutes of YouTube on an expert in the field that is doing something that I want to get the next level to. So, whether that's a TED Talk, whether that's in our world as you know, natalie, about real estate, it could be like the person that's using their CRM or their data management at the highest level. Who's using AI. People don't realize that YouTube has the most amazing instructors on earth on earth at your fingertips. Also, a lot of weirdos, let's be honest. There's some bad ones out there, right? So you got to be careful and that's why I look at the reviews and I look at things as I flip through it. But there's so much education there and I pay for. A lot of people don't know this. You can pay for what's called YouTube premium, so you don't have to deal with commercials.

Brenden Bartic: 23:10

Yes, so when I'm in the gym, I've got the TV on, I've got YouTube on. I'm watching something that's going to either inspire me, lift me up, do whatever it is, and that's you're asking me how to recharge my battery. That's how I start every day, and that regimen is probably the only thing that's kept me sane, because the meditation and affirmations part is massive too. I kind of blazed past that. But again, right, like if we don't train our brain to start calming down all the chaos right that we have and then we start telling ourselves what we want to have. You know, I do a lot of affirmations and visualization. And now you know, I've luckily, thank goodness, I have a beautiful home and I have a sauna and other things. So I do a lot of this stuff, you know, like Joe Rogan style. But whatever you're into, but having that calm and really that morning session of going okay, let's clear everything out, because in real estate the night before you could have had six deals blow up, somebody suing somebody about something. I mean, all of these things are exploding and it sucks the energy out of you. So I think that ability to recenter is how I keep that battery charged. And then the other thing is teaching Now in donating time, it's really just trying to.

Brenden Bartic: 24:20

My favorite part is when somebody has a breakthrough and they go Brendan, I used your scoreboard, or Brendan, I used your listing system or Brendan, I used this mindset technique and dot, dot, dot, right, like it changed my life. I went from selling this to doing that, or I was able to pay for this and get my people through college. Or I just realized I didn't really know what I wanted to do and you made me realize that I now have clarity because I thought I wanted this right. You get people in real estate all the time. They think they want this and they're like I want to be the number one agent in my office. No, you don't. That's not what really drives you. You're not really clear on what you want and what makes you happy. So extracting that clarity it just brings me so much joy because I feel like now they're getting to where they want to go and then we help devise a plan to reverse engineer where they want to go.

Natalie Davis: 25:11

I love it, I love it Morning mastery, you guys, if you guys didn't jot it down. And as Brandon talks about YouTube content, you have a ton of YouTube content that's out there, so I want to make sure we don't miss that opportunity to share that, and it's all complimentary. So you put so many tools and resources out there. I know that specifically recorded and created in the space of real estate, but the reality is, if you're in any type of sales position, a service or product, his training online will absolutely help you in navigating that. So kudos to you.

Natalie Davis: 25:44

I do have one question for you, and I don't know if you've taken the time to process it, so I'm going to put you on the spot. If you can answer it, great. If not, it's okay. You have mentioned processes and systems in three distinct chapters of your life and I would go as far as like pointing you the godfather of processes right now, in terms of what you've created in your businesses. When did that click for you? When did you realize that you find comfort, safety, security in having the processes and systems?

Brenden Bartic: 26:13

Yeah, that's a great question, Natalie. I think what really was the eye-opener for me is when I went to work in real estate. My mentor was being coached by a company called Mike Ferry Coaching and some people might know who Tom Ferry is, but Mike Ferry is kind of old school and what it made me realize the reason that I was so drawn to having this type of structured system where it was going okay if I want to sell this much, I have to have this many conversations, this many people in my database, I have to go on this many appointments alleviated the stress I used to feel, so much anxiety of going okay, even when I was at the Ritz-Carlton am I doing a good job? Am I not doing a good job? Does my boss like me? Do they not like me? Should I cheese up more? Should I down cheese more? It was very hard for me to map out how well I was doing or not with having a very simple structure of going. This is what you want In real estate, in all sales.

Brenden Bartic: 27:09

For a lot of parts I mean in all of sales it's very easy to extract the formula that matches your personality style. Some people aren't cold callers, some people aren't going to go knock on doors. We teach a lot of different styles on this, but yours might be that you're going to do five open houses in a month. It might be that you're going to do six networking events. Maybe that's your jam, where you get all your business from. Everybody does business different, doesn't mean that one's better than the other, but we know two things. You got to talk to people about buying and selling real estate or any sales product that you're selling, and you have to build relationships over time and nurture those relationships. So when I talk about that word ambassador, we're just trying to make people feel special, right? That's goal. As a salesperson, if I make you feel special, you're going to do business with me. Right, because you care about you. You don't care about me, right? So if I make you you both feel special, then when you think about real estate, you're going to reciprocate. You're going to refer me to your friends. You're going to refer me to others. The challenge that we have is building a system to do that at scale, right, right? So that's where now we have AI and we've got action plans and marketing things and newsletters and postcards, but the most important are what we call personal touches. Those are handwritten note cards, that client appreciation event where I have you come out and we have day at the park and you bring the kids and the dogs and all that stuff. That's where those relationships happen. So I just tell people all we're trying to do is get into business, marriages right, and make sure that we stay married for 50 years.

Brenden Bartic: 28:36

And people look at it some people look at it different. They're like I'm just trying to get a sale, let's burn through this. And in the early days I was kind of like that. So I think, watching this system being constructed, and they go, look and maybe I was just dumb enough to listen they go. If you do these two things, you're going to be a good person, you're going to have success. And I was like and she's making a million and a half dollars. Right At the time she was making 1.5 and this is back in you know, you know early 2000s and by herself. And I'm like so she's making a million and a half dollars and she just does these two things really well. I go sign me up, like that seems like a no brainer. All I have to do is that yeah, no brainer. And of course there's a lot of other things that come along in the way, but 90% that's all she did. She was amazing on the phones and then she was really good at building those relationships and taking care of people, and that's what I learned, and so that took the pressure off me of just going.

Brenden Bartic: 29:36

I watch people struggle all the time on this roller coaster of business, and all of this Because their goal, whatever it is, they're not really clear on. And then they're not sure what those two and it doesn't have to only be two, it can be two to three, no more than three is what I've learned from long time of doing this. Right? What are those two things that produce all of your results? And those two things usually let's be very honest they're not the most fun. If the two things were the most fun things, then they wouldn't produce all the results, right? Just like doing doing sit-ups every morning Not the most fun, right, it's not the most fun.

Brenden Bartic: 30:10

But if I ever want to have, you know, six pack abs, I got to do it, and I got to do it for a certain amount of time and then I got to do it consistently over time. Right, I can't just go. You know what? Tomorrow I'm going to go to my FX45 class and I go once a month and I think that I'm going to look like. You know, a supermodel Doesn't work that way. It's tiny amounts of effort built up every single day over time. When you think about making a million dollars, if you really break it down over 52 weeks in a year and then you break it down about how many hours you have. We just did a thing and I think you guys will find this fascinating is the other day we were talking about morning mastery and we said if you just woke up one hour earlier every single day, that's 365 hours in a year. That's nine weeks.

Pam Cass: 30:59

Yeah, that's huge. What could?

Brenden Bartic: 31:01

you do with another nine weeks of your life. Right, you could write a novel. You could learn to play piano. You could become a Jedi master. Ninja taekwondo-er, exactly.

Natalie Davis: 31:12

You could sell a bunch of houses.

Brenden Bartic: 31:14

So when you start thinking about time as that asset and it really starts to blow your mind when you look at that, you start to appreciate it that much more. I used to think that getting up early was the worst and now I tell people look, nothing good happens after nine o'clock. I've done it all, I went through it.

Brenden Bartic: 31:30

I had a lot of fun in my twenties, I mean nine o'clock. I got home at nine o'clock the next morning, right. But then I had no gas left in the tank the next day, right. So now it just depends on are you clear that you want it bad enough, right? We know the Jordans, the Tigers, the Taylor Swifts. They want it bad enough, right. But let's all agree, taylor Swift ain't the greatest singer on earth, right, in my opinion? No offense to all the Swifties out there.

Natalie Davis: 31:56

I know, don't come at us Swifties, we're sorry. She's a great singer, but I'm not saying like she's not the best singer on earth.

Brenden Bartic: 32:05

She just had a very clear vision of what she wanted and now she built a team around of her, around her and the right people around her, and that's also important. We call it who's your five right? We do a thing where we tell people to draw their hand on a piece of paper. Who are those five empire builders that you're surrounded by that are going to get you to Taylor Swift world? Yeah Right, when I first did that, I was like I've got two and one of them is kind of sketchy. I don't even know if I had two. So now you're just looking at going. Who is my five? What's the plan that I want to go? But then you got to decide to. Not everybody wants to be Taylor Swift.

Brenden Bartic: 32:40

If you're fine making 75 grand a year and spending time with your kids and doing all that, there is nothing wrong. This isn't about money. It's about clarity on what that looks like, but also the legacy that you're going to live when people go. Well, I make enough money, I could be totally fine doing this and I go well. That's a very selfish thing to say. I go. So you don't want to do more for your church, your philanthropic endeavors, whatever you're into, you don't want to do more for your church. Your philanthropic endeavors, whatever you're into, you don't want to help. You know, create legacy wealth for your family. You don't want to. You know what I mean, like not making a lot of money, not to be a jerk it's kind of a selfish thing, because it's not that you don't want to make enough money.

Natalie Davis: 33:18

You don't want to spend the upfront time to create the system that creates the money that comes in. Yeah, absolutely comes in. Yeah, absolutely. One of my coaches she says that's what actually drives her is that she realizes the more she makes is the more she can give, and that's what really inspires her to continue doing what she does is that she knows that she can have more of an impact the more that she makes.

Brenden Bartic: 33:36

Yeah, and, as Natalie knows, in our model and our companies Keller Williams is a system models and systems company there's a triangle that always inspires me. That's on my wall here and at the bottom of it it's first earn a million. So your first level is to earn a million. Then the second level on the triangle is to receive a million, meaning that now I know how to make, or excuse me. The second level is net a million. A lot of us can make a million dollars, but we spend $800,000 making that million dollars. So it's earn a million, net a million, then receive a million. And that receive a million means that you have your money working for you, right? It's an investment property, stock portfolios, you know, you know all of these different things. And then the very top of the triangle is give a million, right, and so I'm trying to get to that give a million, top piece of that triangle, and I think that's where you can make an impact.

Brenden Bartic: 34:24

But not everybody has to do that. That's not what I'm saying. I'm just saying like, know what you want, but realize that it's not as hard as you think I don't have. Well, I probably do have more time today I got an extra hour than most people, probably, or maybe two right, because we were like there's not here to preach, I'm just going. People ask well, how do you do it? And I go. There's one word decide. You just got to decide, you know, that's all you got to do.

Pam Cass: 34:51

We have like 4 million nuggets on this. Oh my gosh.

Natalie Davis: 34:57

Well, and here's the for the listeners that didn't they weren't privy to our conversation before recording. Brandon gets on the call and Pam and I are just having chit chat back and forth and he gets on. He goes. Oh, I'm so sorry. I said, oh no, it's okay, we're just getting our lives together. Now I have the tools to hop off and get my life together. Exactly, we're going to get clarity, focus on our goals, have those two steps that we're going to focus on. The mastery piece in terms of morning mastery, pam and I talk about this quite a bit on the show. Our morning routine is very, very important to us and we can feel the difference when we skip it. My daughter will remind me when I've skipped it because she can tell and just how I show up. So it's important to us. So we are grateful for those pieces. And just again, it's just confirmation, it's nothing new.

Brenden Bartic: 35:42

And Natalie, it's tough. You go on vacation. You know, the hardest thing is to get back into that cycle, right. Everything happens. You get sick, right. You get COVID or your grandma, you know, blows her hip out and you're going oh, I got to go take care of grandma. It's those little things that take us off track. It's just making sure. That's why the visual scoreboards are so important is because you come back and you go oh right, I said I was going to do this, I committed to doing it. Let's get back into motion, because we're all human. You think that every day, I'm perfect at doing this. Sadly, no, not even close. I go and have a banger of a night because we're celebrating something and I have a couple too many crown and ginger ales. I am a human being, right, I'm a human being, but it's always coming back to it and going. Give yourself grace of going. I had a bad day. I had maybe two, maybe a week, but I'm not going to have 50 of them.

Natalie Davis: 36:29

I'm not going to have 50 of them. Yeah, yeah, just nip it in the bud, let them stop.

Pam Cass: 36:33

Yeah, I love it. I love it. This has been amazing. I know so what's next.

Natalie Davis: 36:44

What's next for you? What do you have on?

Brenden Bartic: 36:45

your radar that's coming up that we can share with our listeners. Yeah, so again, what my passion is is coaching and training. So if you're in the real estate industry, we have a national program called Pulse. Productivity ultimately leads to success every day. You can go to PulsePowerAgentcom. We also have a Facebook group. You can join, and this is the formula that we focus on every single day. Now we have mortgage brokers in there, we have interior designers in there. It is not just for real estate, it's all about building this formula.

Brenden Bartic: 37:12

So that that is, you know, what I'm most passionate about at the current moment. And then, other than that is, even if you just want to call or reach out or you're you're just questions about anything, I'm more than happy to help. But our goal is we're taking our Elite Home Partners organization and we're starting to franchise that and take it nationwide and doing a lot of exciting things there. But it's just growth. The whole goal is am I creating a world big enough for others to come up in? And I just keep thinking about that. If I'm not providing opportunities, then I'm taking them away, and I just want to make sure that I'm providing those opportunities.

Brenden Bartic: 37:47

And it's scary. Don't think I'm terrified all the time, right, but I just got comfortable with that fear. I talk about that internal thermostat, right, some of us just want to stay at 72 degrees. I'm trying to live at 85 and it's constantly uncomfortable. I'm constantly, and not in a stressful way, in a way that I'm uncomfortable, but not maybe terrified is the wrong word. I'm not terrified. I'm always excitedly nervous about what's next and I also am totally fine with failing. I fail a lot, I've screwed up a lot of things. I just go, yep, that didn't work, that program sucked, this bailed right or whatever it was, and go. But I know what I'm going to go back, create another formula, try the next model and go from there. That's all I can do.

Pam Cass: 38:32

I love it Awesome. Thank you so much for joining us.

Brenden Bartic: 38:37

I know you're busy and get at me on Instagram or Facebook or wherever I'm not on TikTok, but I have one TikTok We'll. I'm not on TikTok, but I have one TikTok out there.

Pam Cass: 38:45

We'll put all of that information on how people can follow you and reach out to you in the notes on our podcast, exactly.

Natalie Davis: 38:52

Oh my gosh, brendan, thank you so, so much for sharing your story. Thank you for sharing all of the nuggets. They were huge for me. If you're not providing opportunities, you're taking them away. That kind of struck me as a as a big one internally, so thank you for saying that and leaving us on that piece. I think that's the best place for us to wrap it up. I will put all of the contact information in the show notes so if you all are interested in connecting with him, I will make sure that we get contact information. And again, pulsepoweragentcom.

Natalie Davis: 39:22

And if you're wanting more Reignite Resilience, head on over to ReigniteResiliencecom or find us on Facebook and Instagram to see what's going on in our world. We will see you all soon. Thanks, guys. Thank you for joining us on today's episode of Reignite Resilience. We hope that you had amazing ahas and takeaways. Remember to subscribe on your favorite streaming platform, like it and download the upcoming episodes, and if you know anyone in your life that is looking to continue to ignite their resilience, share it with them. We look forward to seeing you on our future episodes and, until then, continue to reignite that fire within your hearts.