Rising From Struggle to Tech Titan + Resiliency with Tyler Copenhaver-Heath (part 1)

Have you ever witnessed a phoenix rising from the ashes? That's the essence of Tyler's remarkable journey—once a teenager scrambling for a paycheck, now a beacon of entrepreneurial spirit and societal change. Join us as we uncover Tyler’s ascent from a youth marked by struggle to the helm of Glaive, a tech company championing the next generation of entrepreneurs. We delve into the power of small victories in fostering self-belief and the profound impact entrepreneurship can have beyond just wealth creation.

Tyler's narrative is a clarion call to the underdogs who dare to dream despite the barriers. With no college degree in hand but a relentless drive, he built an academic and business empire that defies the odds. We traverse the turning points in Tyler's life where his biochemistry background became an unexpected ally in simplifying complex business concepts, and his foundation's mission to uplift individuals from challenging backgrounds just like his own. This episode is a testament to the transformative power of hard work and determination in rewriting one's destiny.

As our conversation with Tyler unfolds, he sheds light on the unspoken truths of entrepreneurship—busting myths, underscoring the necessity of financial literacy, and reiterating the grit required to build a sustainable venture. We also touch on the nuances of maintaining personal health amidst the hustle, and the importance of aligning one’s business mission with heartfelt passion and societal impact. Prepare to have your resilience reignited and your entrepreneurial spirit fueled; Tyler's insights are a treasure trove for anyone ready to ignite change. Share this journey with someone who needs a spark of inspiration—it's not just a podcast episode, it's fuel for the fire within.

About Tyler:

From growing up on welfare with a father in prison to living in a desert trailer without basic amenities, Tyler's story is a testament to the indomitable human spirit. But why should this matter to you, dear podcast host, and your discerning audience?

Tyler's narrative is more than just a rags-to-riches tale. It's a blueprint for every underdog, bootstrapper, and game-changer out there

Learn more at tyleruriah.com

Transcript

Pamela Cass: 0:06

In the grand theater of life. We all seek a comeback, a resurgence, a rekindling of our inner fire. But how do we spark that flame? Welcome to Reignite Resilience. This is not just another podcast. This is a journey, a venture into the heart of human spirit, the power of resilience and the art of reigniting our passions.

Natalie Davis: 0:29

Welcome back to another episode of Reignite Resilience. I am your co-host, Natalie Davis, and I am joined by the wonderful Pam Cass. How are you, Pam?

Pamela Cass: 0:38

Well, it is yet another Friday afternoon recording it is, it is.

Natalie Davis: 0:44

I don't know who's in charge of our calendars, but oh yeah, that's us.

Pamela Cass: 0:47

That's us. We did that, we did that. We just keep doing it. I guess we must like it so.

Natalie Davis: 0:52

I enjoy it. Actually, it's definitely the highlight of my week. I feel like it's a great way to end the week for us when we get to hear additional stories about overcoming adversity, and so today is no different. We have a fabulous guest that's joining us, and I'm so excited to dive in. So why don't you get us started and kind of read the intro and bio and just jump right in?

Pamela Cass: 1:15

I love it. Well, today joining us is Tyler. From growing up on welfare with a father in prison to living in a desert trailer without basic amenities, tyler's story is a testament to the indomitable human spirit. But why should this matter to you, dear podcast host, and your discerning audience? Tyler's narrative is more than just a rags to riches tale. It's a blueprint for every underdog, bootstrapper and game changer out there. It's a story that underscores the belief that with grit, resilience and a little guidance, anyone can turn their challenges into stepping stones. Welcome, tyler. We're so excited to have you here and I think let's just we're going to hand it off to you. I'd love for you just to kind of tell us your story and then we'll kind of jump in.

Tyler Copenhaver-Heath: 2:06

Yeah, thank you so much for having me first off. You guys are amazing. I could tell already I'm dealing with a couple of professionals, so I'll do the best that I can to keep up. So I don't know what story to tell. You know, a lot of times when I'm getting on these podcasts, there is the business story, there's the younger child story, there's the trying to prove them wrong and, like the transition phase story, there is the stuff that I'm involved with now, which a buddy of mine. I was talking to him on the phone yesterday. He's like I have a feeling when we talk, in a week you'll be up to five more things, and so that, literally, is my life these days. I think the you are our tribe.

Natalie Davis: 2:40

Tyler, thank you, we appreciate that. It sounds very familiar.

Tyler Copenhaver-Heath: 2:43

We like resonate with you, You're like okay.

Tyler Copenhaver-Heath: 2:48

I appreciate that so much and it's great to be in a good crowd that way. That's one thing I love about podcasting too is like you get to meet a lot of kindhearted outgoing and like go-getter individuals and you know, like that inspires all of us to be around those sort of people and meet those sort of people. Digress slightly, but yeah, these days it's just like I guess, growing up the way I grew up at first, you don't think you can have anything. You know, I wasn't one of those people like that I hear about or like the business heroes that are. Like I sold candy bars at 13 years old and like I always knew I wanted to be an entrepreneur, like I don't know. Like growing up the way that I did, it's like that didn't seem like it was something I could have. Right, that was for somebody of a different caliber. Like I never dared hope for that sort of stuff.

Tyler Copenhaver-Heath: 3:29

I had my first job at 13 years old, working for I lived in government housing. I worked for the landlord of this government housing complex and he had me out there. He was an old man, he was in the backhoe. He would lift the side of the concrete. I'd smash it with a sledgehammer, I'd load it in the dump and that was my summer, you know my in my first job and then from there, you know, I had either a varying degree of like job and school whether that was high school and then eventually college or job and another job or you know, so that has been my life for 42 years. For me to have less than two jobs or less than school and a job going on at once, it almost never happens. And so now that I'm not going to school right now, then I filled out with a bunch of business stuff and philanthropy stuff and you know it's like.

Tyler Copenhaver-Heath: 4:11

So I think, like I not to get too far off, but I think what that does is you have these little wins as a kid, you know, and you dare to hope a little bit and you start to get some confidence and you progress a little bit more and you start to fight the beliefs that people are telling you that you are and you get a little bit more confidence and especially getting entrepreneurship. Then the world is your oyster. The second you know you can build a company. You know you can build anything in the world, and that like is the most underrated part about being a business person is your ability to find out how to build anything you want and then also have the catalyst being changed that you want to make. We're lost when we're just thinking about the money when it comes to business, because that is not the coolest part about it is the change you can make in business. So I don't know how deep you want me to go into any of those stories, but I'm glad to.

Pamela Cass: 4:59

Well, I love it. So when you said you started to have little wins as a child, so was it having a job where you did something, you got paid for it? Were those some of the wins, or were there other pivotal moments that you remember where it started to lay those foundations for you?

Tyler Copenhaver-Heath: 5:14

It's so interesting, I think, like the first thing is like I wanted clothes, I wanted food, you know, I wanted these things. And then having that first set of money in my pocket, you know, it's like we grew up on welfare. My dad, as you mentioned, was in prison. Single mom. Mom had her issues too, you know, and so like the first chance I had to put some money in my pocket was amazing, you know. And then I actually wondered, like what is this school stuff about, you know? And I wasn't treated very well at school either. I mean, some of it was't right, and so I was told I was stupid, that I would never amount to anything, and I believe that for a long time it actually kept me away from college until I was about 23 years old. But I think like having those work wins, having a work ethic, you know, has been invaluable to me. Then getting past kind of like high school and that sort of stuff, and then getting out into the work world.

Tyler Copenhaver-Heath: 6:00

I had my first job where I made $10,000 a month paychecks at 20 years old, 21 years old, so like there was a little bit more win and some more confidence and like fastest promoted ever in this huge company and you know all these things that came with that, and so you develop a little bit more confidence. But then it's like doors keep getting closed in my face. And back then you had to be in school. You know you had to have a college degree, even in sales, to get jobs, and so I kept having all these doors closed in my face even though I had excelled in my jobs and so finally that made me brave the am I really stupid and jump into college thing. And so I initially jumped into college and I was so afraid and I had to start at all the basic of classes because I didn't think much of high school, obviously and I actually did really well and doing really well on track with that, building a little bit more confidence. You know, that gave me a little bit of confidence. I'm like maybe I'm not as stupid as they told me I was, you know. And so after I got a little bit more confidence, I was like you know what? What's the hardest degree they possibly have at this place? And the biggest name I could think of was biochemistry. And so then I switched my degree. I ended up getting an undergrad in biochemistry. I ended up doing research in a spider lab for a year.

Tyler Copenhaver-Heath: 7:09

Amino acid content like incredible experience and honestly, everybody's like biochem, tyler, like that has nothing to do with what you do now. And I tell them absolutely it does, because the one thing it taught me over and over again is breaking down complexity. Organic chemistry, physical chemistry these are not easy subjects, so I would break them down to I can understand them and now I can explain them to everybody. And, like a lot of what I do these days is educating people around business, which I'm able to do very easily because I'm good at breaking down complexity. So, once again, those little wins you know, and then sometimes being forced into things you don't want to do is helpful too.

Pamela Cass: 7:45

I just I think it's so amazing Cause I you said it yourself it's like you were told you were stupid. That's very easy to create these neural pathways that could have taken you an entirely different road, but I think because of your work ethic, it just kept you working and, like you said, as you did that, you got recognition, you moved up quickly in the company and then you went off to college and did very successful in that.

Tyler Copenhaver-Heath: 8:09

I love it. Yeah, I appreciate that a lot. Most of the reason I do this stuff these days is to like let kids know that are out there right now experiencing some of the same stuff. It's like you can absolutely have anything you want. You can absolutely do anything you want, you know. Like the second, I clicked this gumball around in my head and I said, hey, I can have anything I want in life, which is actually a hard thing to learn, you know, and so, and then I was lucky enough to have a lot of crappy jobs too, around very successful people. It taught me the normalcy of success, right. It's like I realized they were no smarter than me, no better than me, it's like, and I'll work them every day of the week, and so that's been like a pivotal key to me, and so that's why I try to get that message across to as many underdogs as possible. You know, it's like you can have it and you can use. These tools that you had in your youth can actually be assets if you look at them that way.

Pamela Cass: 8:55

Yeah, absolutely All right. Well, tell us what you're doing now, because it sounds like you're doing multiple different things, and so kind of share with us that.

Tyler Copenhaver-Heath: 9:03

Yeah, the majority of what I do these days is Glaive. It's our small business tech company and so basically this comes around from not to once again digress too much, but I spent the last couple years doing pro bono consulting for business owners that were going to lose their business or like are new to business. So I just met with people for free, I dive into their actual operations, I'd help them with accounting all for free and like try to help them like right the right, and so I learned a lot through doing that about what the problem points, and I've had a bunch of companies myself. I've been an advisor for a bunch of different companies. So these pain points came out over and over again and I'm like you know what there's more efficient ways to do with this. So me and my business partner started a tech company that we basically develop solutions for small business people and what's amazing about that is we have a facility like I'm in our recording studio right now, our podcast studio and we have a facility you can come down anytime you want and there's desk space here. You can, for free, get help with your website, get help with accounting, get help with a process problem, fill out your LLC. It's a hundred percent free here. You just pay the state fee, you know, and so, like we do a lot of working in the micro with people individually. We've been doing this about six, seven months now. We've had two seminars on average. We have a hundred people show up to each seminar and we teach free, like marketing things that we use to open our businesses off no money. You know that sort of stuff, and so that is like the majority of my work. We have several small businesses that I'm partnered into too. We have a new foundation.

Tyler Copenhaver-Heath: 10:31

I actually just got off the phone with one of the co-founders a second ago. A lovely lady that you should consider having on this podcast, by the way, grew up in the foster care system. 36 homes in her younger years ended up homeless because of the age out problem. I'm going to allow her to tell her story, but there was some tough times for her. Her sister was actually in a documentary that was produced by George Clooney and actually her sister's had a lot of struggles where Lisa actually has overcome the struggles went to college, graduated, became a Air Force mechanic and now she's running social media for the National Guard.

Tyler Copenhaver-Heath: 11:06

I think, if I remember right, just on Dr Phil a couple months ago, she's co-founder in a new organization we have for AJL, foster kids. So we're working on that. We have what's called Content for Good, which is a charitable initiative where we tell good stories. So, for instance, my two podcasts one of them Bully this, which is my co-host is a ex-UFC fighter and we were training partners for 15 years. We started podcasts to help bullied youth and so we interviewed people that were bullied, that are now successful, kind of like touching on that adversity topic trying to help kids. And then I have one for underdog business people. And then we have a docu series where we travel the world and we seek founders of amazing organizations and we bring the camera to them to create awareness around what they're doing, and then we attempt to monetize that content and then all that goes to charity. So there's more, but that's the basics of what I'm working on these days.

Pamela Cass: 12:03

I love it. Okay, so you've got a lot of stuff going on. What do you do for yourself to keep the high energy, the health, all the things that keeps driving you?

Tyler Copenhaver-Heath: 12:08

You know, business is hard. It's really hard and in fact I don't know I'm not very vocal about this part, but I was a little bit forced to sell my first company because I was having some health issues, not a little bit. My doctors were basically telling me that I needed to and I was one of these people that, like I lived in that business. 100 hour weeks were not unusual. I started that business with a couple grand, like you mentioned in the intro. It's like I lived in a trailer with no water, no electricity, and that's the way I was able to start that company. And it happened to work. We had like clients like the Rolling Stones, the WWE, we opened two locations, but it was a lot of stress and with the stress, the one way I deal with it is I work out. So I was working out 26 times a week, you know, and so trying to keep up with the stress and eventually it came to the point where it's like my doctor's kind of like hey, you're never going to feel better if you don't like get rid of some of the stress. And that company was a lot of stress for me. It was scary because it was the first thing I really ever like had had in life, and I'd worked so hard for it and built it from nothing, and selling it actually ended up being the greatest decision I've ever made in my life in so many ways. And so so I continue to try to be a little bit more.

Tyler Copenhaver-Heath: 13:21

I'm a workaholic, but I continue to try to have a little bit more balance. I am not the person you learn balance from. I'm the person that you can learn like how to start something from nothing from, but I am not the balance guy. I don't have a family. I'm 42 years old. You know it's like I'll overdo a workout all the time. You know it's like I will work until 10 o'clock at night and be up at three o'clock in the morning. You know I'm not the balanced guy, so I'm still learning that. And so what do I do for myself? I get involved with things being impactful in my life, so I love it.

Pamela Cass: 13:53

Of all the projects you do, what's like your absolute most favorite, that just like gets you so excited.

Tyler Copenhaver-Heath: 13:58

Gosh, I'm so thrilled about all of them, you know, and it's like so I want to drop a little bit about Redefining Heroes, a docu-series if I could and so a personal hero of mine is a man named Scott Neeson.

Tyler Copenhaver-Heath: 14:09

Have you guys heard of Scott Neeson? No, Nobody has, but wait until I tell you. So he was a high school dropout and then he ended up running a projector in a movie studio and this somehow parlayed into him working his way up to president of Fox films and he did X-Men, Titanic, Braveheart all these huge blockbuster films right, and there's a lot more to the story. Braveheart, all these huge blockbuster films right, and there's a lot more to the story. I'm paraphrasing. But Scott goes over and he sees that these kids are living in extreme poverty in Cambodia. They're like working in this trash dump, making like 50 cents a day to dig at like five years old, you know like, and they're never able to go to school. So long story short. Scott now has a foundation with 1700 kids that I've been to Like. That's why we went over to the docuseries we shot the last two Januaries over there.

Tyler Copenhaver-Heath: 14:55

Scott was a hero of mine for the past seven years and I really wanted to have a way to help people that are doing amazing work, and so redefining heroes was that way. It's like they can't toot their own horn, you know, but I can and I can tell you like. I consult for billion dollar CEOs, I consult for Congress people, I consult for celebrities on a weekly basis and I look at a lot of business stuff and I can tell you when a foundation is run successfully and Scott's is hands down. So it's like he's not able to say that the way I can. You know, especially as a business consultant. It's an amazing place. He's the most amazing man I've ever met in my life. He was already my Michael Jordan in life. I already had an expectation that he was here. And then you're like worried, you're going to be disappointed. He didn't, you know, surpassed anything I could, thought he could be, like you know, and so. So obviously you can probably tell the excitement in my voice.

Tyler Copenhaver-Heath: 15:45

I love helping people that are helping the world. His story is incredible to me. It is one thing to have the world give you and you give it up, but when you work so hard, as I know, and then you give it all up for somebody else, that's another level, and there's even monks over there that I interviewed that says Scott's on a higher level that they can ever hope to be. So I love, absolutely love that. I love that we're the number one honor and we didn't set out to have a certain type of client that came in, but for some reason the person we helped the most that walks in our door is an African-American woman. So that means we're doing something impactful because we're helping the biggest underdog in business, and so I love that too.

Tyler Copenhaver-Heath: 16:29

Because I have a very hippie hypothesis about business, and that is, if you bring people from areas from backgrounds, from places of adversity, and now you give them success, you help them, not give it to them, you help them. Now they change things. And I kind of guess the way I can make my point. The best is, I don't think the foster care system would look like it does if Elon Musk had grown up in the foster care system. So I want to build Elon Musk type people out of here that are coming from these backgrounds, because they'll change them, and that's the most amazing thing about business in my mind.

Pamela Cass: 17:04

Well, and a lot of times, you're breaking these generational patterns by stepping in and helping these people, which is amazing.

Tyler Copenhaver-Heath: 17:12

It's all the parts that shouldn't be hard about business that drive me nuts. I never thought I could be a business owner. I stated that in the intro. I got pushed into it. I was building cars in my backyard and I was forced into it basically by the city. I would have never done it. I mean. I guess I should thank them for doing that to me, but I wasn't the type of person that, could you know like, thought that was something I could do. I didn't know anything about LLCs, taxes, insurance. I made all those mistakes the hard way, but the nice thing is, by making them all the hard way, nobody else has to make them right, and so those are the things that we're trying to make easier too.

Tyler Copenhaver-Heath: 17:44

It's like you come in, like there's places online right now, just to give you an example, that sell an LLC for 500 to $1,000. The average start cost of a small business is $6,000. I did not want them spending a sixth of their money on an LLC that can be had for 40 bucks by filling out some paperwork here. So we've streamlined that process. Now you come in anytime you want in the state of Arizona and we hope to go to the rest of the country next and you pay the $40, $50 fee to state Arizona. We charge you nothing to do it Right. It's like taking away that red tape. The hard part should be the work in the business, not all this like what's a TPT, what's a LLC, you know, like that part we need to make easier.

Natalie Davis: 18:26

you know and that's one thing we're working on. I love it Is that one of your like the prove them wrong pieces? Is that where you started to? Is that part of that story for yourself, or were there many of those prove them wrong opportunities in your chapters?

Tyler Copenhaver-Heath: 18:37

I guess now I like to poke the bear in a lot of ways. You know it's like, yes, and I, you know like I just want people to know that they can have it and I want to help them get past the parts that shouldn't be the hard parts, right, and it's mostly this like imaginary red tape, as I call it, that stops people from doing amazing things. So I, I want to help them cut that imaginary red tape. I really do. And then like, help people, you know like, in succeeding and like realizing too.

Tyler Copenhaver-Heath: 19:04

It's like a lot of people are saying online these days that entrepreneurship is easy. No way, anybody I talk to that is a fully built entrepreneur says it's easy. Not one person you know it's like. So a lot of like my life has become like dispelling these illusions. My content is not popular, you know it's like at all, because I'm the one that tells you like, look, you got to wake up every day. I mean the best advice is Rockies. You know like you got to take the hits and keep coming. That's entrepreneurship, you know, but it's the changes that you can make through it. That's why it's got to be about more than the money. You know, because it is hard. It's not an easy thing to do, so.

Natalie Davis: 19:38

Wow, Wow. What do you feel is the biggest hurdle or obstacle when you are working with these individuals that are coming in, these future entrepreneurs? If it's not just the administrative tactical pieces, what do you see as the biggest obstacle or hurdle for them to overcome?

Tyler Copenhaver-Heath: 19:54

It's First off, it's the illusion, you know, like, oh, I don't know what an LLC is, I don't know what taxes, I don't know how to start, right, you know, and that's what we make easy. And then the other thing is the world's selling a load of garbage out. There is the other thing, too they're saying that it's easy, right, and you know. So I've helped, oh, I almost want to dare say, about 2000 people by now, you know, and so, like most of time, I don't go into failing businesses anymore. I've had to stop.

Tyler Copenhaver-Heath: 20:19

Even helping is a process, and it's one of my biggest researches of my life. And what landed us on Redefining Heroes. It's like what's the right way to help? Great book or, excuse me, documentary, poverty, the Inc. And how Helping Hurts these have influenced the way I help. But even helping is a process, right? I used to go off site help people save their businesses, but quite often what I found is they didn't want to work for it. Like, hey, I want to work 10 hours a week, you know, and so it would be. There's two of the biggest issues that I see when I'm helping save businesses.

Tyler Copenhaver-Heath: 20:47

It's either they don't want to work because they've been sold the wrong dream online that it's like just money, vacations, your own hours, that sort of stuff, and that comes, but that doesn't come for years. You know so. And then the other big thing is the numbers. People have to be in their numbers. You know what they think is the problem with the business. Almost never is it's almost down to the numbers, and I've become an accounting nerd. I can actually teach somebody the fundamentals of accounting in three hours by telling a cool story nine times out of 10. If it's not the work ethic, it's the numbers. And so that's the biggest thing in business is realizing. You know like you do need to know some of this stuff. You know we're just all the messaging online is wrong.

Tyler Copenhaver-Heath: 21:22

You know I sit down with really successful entrepreneurs all the time. You know it's like, and they'll tell you the same thing I'm telling you, but a lot of people won't tell you the truth around what business is and entrepreneurship is. And the start is important too. It's like I'm lucky in the fact that I, like have a chip on my shoulder and people told me I would never be successful and I made a business that was an awful business idea work really well, right, because I outworked the mistakes. I outworked the fact that it was a bad idea. I outworked the fact that it didn't align with me personally. Don't make it that hard, right? Like there's a process involved with choosing the business. Even you know you align it to something that is.

Tyler Copenhaver-Heath: 21:59

I'm not saying do what you love, I'm actually saying do what you hate. Do what you hate in life, right. It's like, find that thing you hate and develop a tool to solve that thing. And I make it really dramatic because I want that to impact people. But that could be, like, I hate the fact that you can't get a decent burger in this town with good customer service. You know, like, start to orchestrate it that way. Why do you want to solve that problem? You know? Is it a big enough passion of yours? Like, I hate the fact that it's so hard for small business people and underdogs to make it in business. I hate the fact that small business is disappearing at a rate of 0.03 per year. I hate the fact that the GDP for small business used to be 78% in the heyday of this country and now it's down to 47%. So I've developed now a business that's going to fight all those things that I hate, right?

Natalie Davis: 22:43

So I love that. Wow, wow, that is huge. I feel like that's so impactful when you're looking at it the piece that you said, tyler. When you talk about going back and looking at your numbers, it doesn't matter the business that you're in. I actually had my coach get in my face and talk to me about this about nine months ago, and I was definitely a person that didn't like to get into the numbers. I still don't love it, but for me it was like a control piece. I felt like the numbers controlled me instead of the other way around, and the reality is, as soon as you can get face to face with your numbers, the sooner you can actually take full control of the bigger picture. So that's a big piece, and I think that those entrepreneurs that are out there or future entrepreneurs, don't skip that step Like get so crystal clear on your numbers and then just make sure that you're tweaking and adjusting as you need to.

Tyler Copenhaver-Heath: 23:28

Please, please, please, do that. Yeah, take that message home. The numbers are a crystal ball. I did the same thing and that's what's nice is I did the same thing every entrepreneur does, Right, and I had no help to fix these things and so I fixed it the hard way. I don't want to go off on a two hour accounting story, but like, basically I was in the same boat, you know, and so, like, when I learned to embrace my numbers, I became an absolute nerd for them because they were something in my business that helped me like a magic crystal ball. All of a sudden, it was like breathing without air before I started to realize this. And they can be fun. I know that sounds weird, but they can be fun.

Tyler Copenhaver-Heath: 24:03

And I know, like our entrepreneurial world, I'm the antithesis of what's out there for education, right, and I'm not the all-knowing person in life, but I can tell you my side is exactly the opposite. I say know a little bit about everything. Don't hire that CPA. They're never going to care about your numbers as much. Hire the CPA as a check and balance system for your own numbers. Nobody's going to understand your business like you are right and like I see this over and over again and not to go on another rant, but that's where bad business dwells, right? There's a reason that, like why do you think businesses charge so much more to businesses when it comes to the internet, when it comes to trash collection those are the big ones that I'm thinking about right now but it's because we're not paying attention. The actual owner is never in their books. You know, if the owner's in their books, they're like why did my trash bill just go up by $400 a month? Right, Most of these have full-on business plans around the fact that the owner is not paying attention to their books. Right, they're not going to notice this extra charge, they're not going to notice this increase. And this is just one little bit, you know.

Tyler Copenhaver-Heath: 25:02

The other part is your CPA can't possibly know. You know and here's actually a great way to make my point If your CPA has never asked you, your bookkeeper has never asked you about an Amazon transaction. Get a new one. Wow, and you guys know why that is right. It's because we all have an Amazon transaction in our business books, every single one of us these days. Right, but there's a huge difference between an expense and a cost of goods. Now, if you're not bucketing these things in the right direction. You have no clarity into your numbers, right? Huge differences. So if your CPA didn't care enough to ask you what that Amazon transaction is that they have no idea of knowing, you know, or does that go into your balance sheet? You know it's like where does that number go? Because without that, the numbers are data garbage and that will help you direct your business.

Natalie Davis: 25:48

Wow, yeah, that makes complete sense, yeah.

Tyler Copenhaver-Heath: 25:51

So know a little bit about everything. In my opinion, you know like we can't just hand it off. You know, take control of your business. If you're in the Arizona area, like I, will teach you accounting right Through a story and I will make it fun.

Natalie Davis: 26:05

We hope that you have enjoyed part one of our two-part interview with Tyler Copenhaver Heath. What a phenomenal story Pretty much your rags to riches. Knowing that he had to overcome growing up in poverty and having both parents missing or not actively having a part of his life, to then securing a degree in biochemistry of all things, because why not? Anyways, we hope that you come back to hear part two of our two-part interview. Tyler is going to continue to give us some knowledge bombs when it comes to being an entrepreneur and helping to support those underdog entrepreneurs that are out there. We'll see you soon. Thank you for joining us on today's episode of Reignite Resilience. We hope that you had amazing ahas and takeaways. Remember to subscribe on your favorite streaming platform, like it and download the upcoming episodes, and if you know anyone in your life that is looking to continue to ignite their resilience, share it with them. We look forward to seeing you on our future episodes and, until then, continue to reignite that fire within your hearts.