Only celebrities need media training, right? Wrong. If you are in an upper management role, have a brand to protect, and your company provides a product or service to the public, you'll likely deal with the media at some point. It's one thing to speak to the press when you're promoting something. It's a different game when there's a crisis to manage.
"The Lead Story" episodes 1-5 + 4 Sini-Mini's are available on Apple Podcasts, Spotify, Amazon Music, Google Podcasts and other podcast platforms.
Only celebrities need media training, right? Wrong. If you are in an upper management role, have a brand to protect, and your company provides a product or service to the public, you'll likely deal with the media at some point. It's one thing to speak to the press when you're promoting something. It's a different game when there's a crisis to manage.
"The Lead Story" episodes 1-5 + 4 Sini-Mini's are available on Apple Podcasts, Spotify, Amazon Music, Google Podcasts and other podcast platforms.